Why is Tea Yanyue's opening up?Company response: No ask for entrustment

If you want to build an Internet celebrity company, you must learn about the colorfulness of the tea, because this is the only company that is currently in line with the opening of the new store, and even Apple cannot do it.

On August 18th, Chayue Yuese opened two new stores in Nanjing at the same time. There was no accident. All the two new stores had a long line. It is understood that after some people have eaten supper, they came to line up at 4 am. The shop opened at 9 am. After nearly 5 hours after the line, I finally bought 4 cups of milk tea, which was very satisfied.

At 7 o'clock in the morning, the mall has not opened the door, but the door is already full of people, and they are all waiting for milk tea. After the shopping mall opened, everyone began to line up in an orderly manner, and the team was almost reached to the subway station. Many office workers thought it was a nucleic acid team, and what they did not expect was the person who bought milk tea.

Although Tea Yanyue is officially opened at 9 o'clock, it has been exhausted at 8:58 in the morning. This can also be seen that the popularity of Tea Yan Yue Se is.

Netizens who are familiar with the tea Yanyue brand know that the long queue has become the "traditional program" of the opening of Chayue Yueye New Store.

On December 1, 2020, Chayueyue Store walked out of Hunan Province for the first time and opened the first store outside the province in Wuhan. On the day of opening, it takes 8 hours from the end of the team to the milk tea. Even so, some people are still willing to line up. Because of the queue of tea Yan Yue color, the first place in the hot search list.

On April 2, 2021, Chayue Yuese opened a pop -up shop in Shenzhen and opened in Shenzhen for only 3 months. On the day of opening, more than 30,000 people lined up here, and the team had a length of more than 10,000 meters, which was 10 kilometers. This means that people who come late need to walk 10 kilometers to drink a cup of milk tea. It may have to wait from dawn to the dark to drink. Although many netizens do not believe it, it has reached the hot search again with such exaggerated queues.

Because each opening is a long queuing, Cha Yanyue has also spawned the ox and purchasing business. Taking Nanjing Store as an example, a cup of milk tea about 15 yuan needs to be more than 50 yuan for buyers to help. The local ox in Nanjing sells 200 yuan/cup directly to buy milk tea.

It should be reminded that the behavior of the ox extra price is illegal. If you encounter it, you can report to the police.

It is undeniable that many people in a city will be more interested in new things and like to make fun, but the exaggerated length of queuing is a bit incredible. After all, yesterday is Thursday. Many office workers are going to work. How can I have so many time to line up? Therefore, some netizens suspected that Cha Yanyue color took out the trick of "hiring people in line".

Tea Yanyue also responded to the questioning of netizens. The company said that the consumption vitality and enthusiasm of the ancient city of Nanjing far beyond our imagination. We are a new brand for the dispute between hiring people online. We first arrived. It is normal to have such a guess. If you do n’t want everyone to believe our innocence, time will make us better understand each other.

After tea Yan Yueye responded to the dispute, he appeared on the hot search again. Although the company clarifies its own views, netizens still do not believe the company does not ask for the facts.

We have no exact evidence for whether the company is invited, so we do not rush to think that the tea Yan Yue color is invited. However, some bloggers pointed out that in the group, they saw part -time content of Chayan Yue Se recruitment to maintain order. Two boys needed two boys, with a height of 175cm and a one -day treatment of 140 yuan.

According to part -time job recruitment information, there will be 2,000 red envelopes on the day of Chayue Yuese, which may be one of the reasons why the new store opened.

In addition, people familiar with the matter said that as long as you are a blogger with a certain amount of fan (5000-50000, different platforms require different requirements), and are willing to actively plant grass, you can receive drinks for free. This may also be the reason for the long line. one.

All in all, no matter whether tea Yan Yue color is or not, please wait in line, at least Tea Yanyue color is very successful in marketing. What is the taste of tea Yan Yue color?

Tea Yanyue color is more valuable that under such a hot situation, it has not been opened to join, and directly collects franchise stores to avoid the suspicion of "cut leeks".

Suppose we can find a better cut -in port and choose a very good category. As long as we can make this sensational effect of tea face, it is very hopeful to open thousands of stores across the country and eventually become a certain field. Leading brand.

As long as we can ensure that more than 90%of the stores really make money, then we must open it to join, don't be afraid that others will say that you cut leeks. Because assuming that you have opened 1,000 stores and led 900 entrepreneurs to make money, it is not considered to cut leeks. As for the 100 entrepreneurs who lose money, as long as they give reasonable compensation, they will not think you are harvesting them.

This is the best era and the worst era. With capital thinking and innovation models, the world is your stage!

In the new business world, there are no eliminated industries. Only the eliminated products and outdated business models will focus on product innovation and model innovation in the future.

If a company or a boss, if the shortage of innovation ability is destined to be defeated in advance, please remember that there is no innovation, how can you have imagination!

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