It's difficult to make money!Overseas social platforms have added these revenue!

Source | All Media School

Author | Zhen Min

Tiktok's popularity brought a lot of pressure on other overseas social platforms. In addition to the impact of competitors, the economic downside reaction brought by the new crown pneumonia's epidemic has also made the operating environment of social platforms worse. In the face of such a fierce market competition, what response and adjustments have overseas social platforms made in commercialization?

This article takes everyone to understand some of the measures taken by major overseas social platforms in the near future to look at the motivation behind these platforms to propose relevant measures, as well as the actual effects brought by these measures.

Reddit: Publish virtual image

The American social news website Reddit announced in early July that users will have the opportunity to beautify their personal image on the platform by buying a collectible virtual image based on the Polygon blockchain. One support.

Specifically, Reddit has 87 virtual images for users to choose and buy, and there will be more choices in the future.

Although, Reddit's actions that now publish virtual images seem to be out of date, because these blockchain-related products such as NFT (NON-FUNGIBLE Token, intangible homogeneous tokens) and cryptocurrencies are currently facing larger large The uncertainty of policies and market prospects, the overall sales market shrinks, is not optimistic.

Virtual image launched by reddit. Picture source: reddit screenshot

But in the perspective of Reddit, blockchain technology allows their users to enjoy more rights and independence. This is the selling point of Reddit to attract users. At the same time, it is also a way to increase platform income.

Tim Rathschschmidt said in an interview with the Verge of the American technology media that Reddit did not participate in cryptocurrency transactions. All transactions used government currencies issued by the government. The platform's profit share accounted for The ratio is 5%.

Snapchat: Promoting new subscription services

On August 15 this year, CNET, a US technology website, reported that Snapchat+has exceeded 1 million global subscribers.

This is the first time that the Snapchat parent company Snap has revealed how many people have subscribed to Snapchat+.

1. Paid service Snapchat+, increase income

Back to June 29, Snapchat officially announced that the platform will launch a new subscription service Snapchat+.

The user pays a monthly fee of $ 3.99 (about 27 yuan) to enjoy the exclusive service of the platform, such as custom application icons, data insights, display tools, etc.

This is undoubtedly to increase Snapchat's income. Today, increasing income is the top priority of the platform, because the recent economic changes have caused a serious impact on the platform, especially in the European market.

Although these exclusive features may only be attractive to Snapchat's loyal users, even if 1%of active users subscribe to Snapchat+, Snapchat's monthly income will increase by 13.2 million US dollars (about 89 million yuan).

According to the plan, Snapchat+first expands users from the United States, Canada, the United Kingdom, France, Germany and other countries, and then expands to other regions.

Some media have commented that Snapchat+Twitter Blue, which was similar to Twitter, is paid services, and the latter needs to pay US $ 2.99 (about 20.2 yuan) per month.

But after the latter show Snapchat+, it took only one month to exceed the subscription of Twitter Blue. In addition, Snapchat+is still increasing new services, such as the PC version of Snapchat.

2. Low -price strategy to consolidate the Indian market

One month after Snapchat+appeared, the service was open to Indian users, but Indian users' monthly fees were much lower than users in other countries, only 49 Indian rupees, about 0.62 US dollars (about 4.2 yuan). Indian users pay less money, but the services they enjoy are the same as users in other countries.

Why is India lower price? Because SNAP will be priced according to the economic situation of different countries and except for system maintenance costs, Snapchat+does not require production costs. Therefore, Snapchat+pricing is very flexible.

More importantly, the growth of SNAP in the Indian market is considerable. At present, India is the country with the largest number of daily active users of Snapchat, as high as 144 million, surpassing 108 million in the United States. Snapchat+low -cost strategy is conducive to consolidating APP's market in India.

In recent years, Android has been the most popular mobile phone system in India, and local communication technology has also developed. Therefore, since Snap upgraded the Android version of the Snapchat mobile phone software in 2019, its Indian market has grown significantly. In addition, in 2020, the Indian government began to ban TIKTOK, which gave SNAP more opportunities to expand the Indian market.

Twitter: Rest up the paid service price

As mentioned earlier, Twitter Blue and Snapchat's Snapchat+of the American social platform Twitter are paid services.

Although Twitter did not disclose how many people subscribed to Twitter Blue, the number of subscribers has been surpassed by Snapchat+.

According to the financial report of Twitter in the second quarter of 2022, the total revenue from the source of "subscription and other" sources totaling a total of 100 million US dollars (about 670 million yuan), a year -on -year decrease of 36%. This shows that Twitter Blue has not made a significant contribution to Twitter income.

Compared with Snapchat 3.47 billion daily active users, Twitter's 238 million was significantly worse.

Twitter Blue's price increase description

Today, this paid service, which was originally not popular, decided to increase the price by 67%on the basis of not upgrading the original service content.

In the United States, the monthly fee of Twitter Blue rose from the original $ 2.99 to $ 4.99 (about 33.6 yuan); in other regions, the price of price increase was the same.

This means that starting in October this year, users who subscribe to the Twitter Blue service need to pay more.

It seems strange to the outside world. This will not only persuade many potential users, but also lead to many users who subscribe to the service to eventually cancel the subscription, especially in the economic downturn. So why do you do this for Twitter?

There is a saying that Twitter wants to make more money anyway to support the "court war" with Elon Musk to pay high legal costs.

CNET reported on August 5 that Musk had previously accused Twitter that he deceived himself to acquire this social platform with 44 billion US dollars (about 29.887 billion yuan), and Twitter returned to this. If Twitter and Musk cannot reach a settlement, the two parties will be on October 17.

Instagram: Provide NFT support

The American social platform Instagram parent company Meta announced in early August this year that the company is increasing support for digital collections and decided to provide NFT display options on Instagram in more than 100 countries and regions, which means that most Instagram users You can show your work on the platform.

Specifically, users can display NFT in their Instagram information flow, story, or direct information. As shown in the figure above, Instagram shows a "digital collection" label. When the user clicks the tag, the page will appear information about NFT creators and display the ownership of the NFT.

In addition, Instagram and other series of NFT related platforms have reached a cooperation agreement, including the digital currency trading platform Coinbase and the public blockchain platform Ethereum.

Instagram's NFT owners can also connect their accounts on cryptocurrency wallet Rainbow, Trust Wallet, and Metamask to test their own NFT ownership.

Instagram's series of operations can provide artists with more opportunities to monetize works, especially those who are in a weak position.

Like the Reddit mentioned earlier, in view of the current downturn's NFT market, Instagram's move looks uncomfortable.

According to a recent report from the United States Blockchain Information Station Cointelegraph, NFT sales fell to the lowest level in June this year, and basically returned to the situation before the NFT speculation cycle.

But in the long run, NFT will make digital items in the Yuan universe possible, such as personal virtual image clothing. In the game world of Fortress, Roblox and other game worlds, the NFT market has created millions of dollars in income.

In Meta's view, promoting the development of NFT is the first step in promoting the incidence of the above income in a larger scale. In addition, Meta believes that the company's web 3.0 technology will have benefits such as reducing costs and accelerating innovation for NFT.

This article is authorized to reprint from the WeChat public account "All Media School", which is deleted compared to the original text

Original title: Making money is not easy! Recently, what are the new actions of overseas social media income?

- END -