Vipshop releases the second quarter of 2022 financial report: net revenue is 24.5 billion better than expected, comprehensively empower brand strengthening partnership

Jimu Journalist Zhou Dan

On August 19, China ’s leading online brand discount retailers released the second quarter of the 2022 financial report. The company achieved a net revenue of 24.5 billion yuan (RMB, the same below). The profit was 1.6 billion yuan, a year -on -year increase of 8.4%; the profit level and the overall profit margin achieved year -on -year growth.

According to the financial report, according to the previously announced $ 1 billion stock repurchase plan, as of June 30, 2022, Vipshop has repurchased $ 177.1 million in US Stock Stocks (ADS), showing that the management of the company's future development confidence.

Shen Ya, chairman and CEO of Vipshop, said: "Driven by the epidemic and improvement of the macro environment, the company's second quarter performance is better than expected. Although macro uncertainty may continue to exist, we firmly focus on the discount retail field. More opportunities, continuously adapt to the iterative business of demand, and better serve our brand partners and customers. "

Introduce trendy and high -end brands to caters to diversified consumption needs, leveraging the rapid growth of related categories

With the accelerated pace of consumption recovery, Vipshop will continue to increase resources in columns such as super big -name day and superposition day. In the second quarter of this year, the sales performance of Vipshop super big -name daily event increased by 70%year -on -year. Brand partners such as winner fashion group, Swisse Sweli poetry refreshed their highest sales record for a single day; The event achieves exceeding expected performance.

At the same time, Vipshop will continue to upgrade the brand structure, introduce more trendy and high -end brands, and launch a number of new columns such as Vipshop, Vipshop, and Vipshop luxury to help new brands grow and bring more users to users The scene that can be visited has also leveraged the rapid growth of related brands and categories.

In the first half of this year, the overall performance of the trend brand and commodity on the Vipshop platform increased by 260%year -on -year. The overall performance of luxury brands ushered in explosive growth in activities such as Special Sales Festival in 6.16 years. The daily sales of Baiyan, PMPM, etc. on the "New Chinese Products Awards-Beauty Makeup" small powder box activities increased by more than 200%year-on-year.

Innovative operations promote high -value customer conversion, the number of SVIP active users in the second quarter increased by 21% year -on -year

Vipshop continuously promotes member operation innovation, strengthens the mentality of super V equity, accesss more partners to enrich joint membership rights, and introduces the limited time to send relatives and friends card rights and interests to effectively promote high -value user conversion; Explosive projects, create a new event IP "Super V Brand Day", continue to upgrade membership benefits, and enhance personalized experience.

In the second quarter of this year, the number of active SVIP users of Vipshop increased by 21%year -on -year, and more high -value customers were transformed into paid members; SVIP contributed 38%of online GMV contributions to online, showing a stable purchasing power and repurchase rate.

At the same time, since this year, Vipshop has actively worked with Guangzhou, Chengdu, Shanghai, Xi'an and other governments to carry out consumer coupons to promote consumer activities. Government subsidy superimposed platforms and brand discounts will bring multiple consumer benefits to users in various places and further release consumer potential.

Create a strong and certain sale supply chain, comprehensively empower the brand strengthening partnership

In the case of rising market complexity, Vipshop will empower the brand from all aspects of sales channels, logistics and warehouses, and capital chains, and build a certain business business with the brand. Taking logistics and warehousing as an example, in the face of the epidemic or other force majeure, Vipshop will try to minimize the impact of adverse factors by adjusting the delivery of the shipping warehouse, actively matching the capacity, and adjusting the timeliness of order delivery, supporting the impact of unfavorable factors, supporting brands and suppliers to cross through Difficulty.

At the same time, Vipshop will be fully upgraded to China -Taiwan services to promote brand performance growth. In the first half of this year, Vipshop launched a brand empowerment data product- "Supplier's Intelligent Digital Platform" to provide the brand's operating guidance. Brands can insight into user demands through this platform, carry out user hierarchical and precise operations, and combine the sales data analysis provided by the platform to improve the success rate of creating explosive models.

For example, OLAY Yulan Oil and Skecker use the "Supplier's Intelligent Digital Platform" with the help of Vipshop to use platform tools such as new and repurchase for refined operations, in -depth capture of user needs, and achieve dual growth of sales performance and user assets. Essence

Pursue sustainable development, improve the level of ESG governance, and create a positive and inclusive workplace environment

In 2022, Vipshop released the first ESG report "The 2021 Vipshop Environment, Social and Governance Report", which detailed the company's practice and performance in the relevant responsibilities fields. Among them, Vipshop will use green gas accounting work and take targeted measures to reduce carbon emissions, laying a solid foundation for the company's exploring the road of carbon neutrality. Since the beginning of this year, Vipshop MSCI ESG rating has maintained a level A.

In terms of public welfare, Vipshop will continue to cultivate femininity, Internet public welfare innovation, rural revitalization and other sectors, and create a series of flagship public welfare projects such as love mothers, only love public welfare programs, and only Ai Ai Fang. As of the second quarter of 2022, the cumulative funds invested by Vipshop for public welfare have exceeded 405 million yuan.

At the same time, Vipshop will build a complete professional promotion system and employee training system, create a positive and inclusive workplace environment, and realize the common growth of the company and employees. Recently, Vipshop has won the two prizes: "2022 Forbes China's Best Employer of the Year" and "2022 Forbes China's Most Sustainable Development Employer".

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