August Wind Direction Index 丨 Guandian 7000+ home, is still recommended?

The "China Catering Wind Index" released by the cover news joint network, takoya data, and the Sichuan Culinary Institute ushered in the third issue. In this issue, we will show the overall wind direction of the Chinese catering market in August from a more macro perspective, help everyone continue, accurately insist on the development of the catering industry, and provide big data reference for operating investment decisions.

Big Data Catalog in this issue

Business opportunity recommendation index top10 and countdown TOP10

TOP10 and new closure store TOP10

The highest satisfaction category top and countdown TOP10

The hottest product concept TOP10 and the hottest dishes TOP30

Wind direction big data

Part 01

All category business opportunity recommendation index top10

For a long time, the status of the three major categories of tea juice, fast meal, and bread baking in the first three middle schools of the business opportunity index has always been unable to shake. They represent the basic wind direction of the current consumer market: low customer list, convenient and fast, industrialization.

It is worth noting that the category of North Korea and South Korea that we focus on last issue still performs eye -catching in this issue, and the rigid category of pink noodle restaurants ranks sixth. This shows that the trend of North Korean cuisine in the country has become more and more obvious. If you are interested, you can check the report of the previous issue to obtain the proposal about the North Korean cuisine category.

Except for North Korean cuisine and the tenth -ranking seafood category, other categories have shown the common characteristics of rigid, low customer orders, and high degree of industrialization.

If there is a recent idea of ​​catering entrepreneurship or further development, it is recommended that you refer to the characteristics of the TOP10 category for planning.

2. Full category business opportunity recommendation index counts counts of top10

Niche catering is very dangerous.

The niche we are talking about is just like the 10 major categories in the inverted TOP10 of the business opportunities. You can see that each category is very local characteristics, but these localities cannot match the taste habits of most people, which is a bit too too too too. Light is not in line with the current habit of young people, such as government cuisine, some are too hunting such as African cuisine, some are too single, such as rabbit heads, and some have not been innovative for a long time. The categories of their own limitations or flaws.

Niche Catering is a double -edged sword. People who like them do n’t like it. People who do n’t like them will not think of trying to try it. For the above 10 categories, please enter the game carefully.

3. TOP10, which has the largest number of newly opened stores this month

In accordance with the previous business opportunity recommendation index, of the 10 categories with the largest number of new stores, we saw the noodles, tea juice, and North Korea cuisine. The basic wind direction of the current consumer market.

We have also seen Sichuan cuisine, western food, and Hunan cuisine. These categories are reversed with the largest number of closing categories: when choosing a track, carefully choose niche catering. After market verification, the taste can match the categories of most Chinese people. It is a more secure choice.

4. TOP10 with the largest number of new stores this month

At first glance, the duality of fast food simplified food categories is shocking at first glance: it is the second of the business opportunity recommendation index, and it is also the first leader in the fault closing layer.

In fact, this duality just confirms the accuracy of octopus small data OSD: Everyone can see the business opportunities in fast food and simplified meals, but blindly follow the wind.

In a category of entering the game, we must carefully analyze our own advantages and make full preparations in all aspects of site selection, decoration, supply chain, and dishes. The octopus will help you provide help through data. The small program of Lao Tan Catering Intelligence Bureau, which is about to go online, is such a catering person's business tool. Please look forward to it.

5. TOP10, the highest popularity index of product concept this month

The product concept is hot, which is the latest data created by Octopus small data OSD. The so -called product concept can be understood as: what the dishes itself to attract consumers. The popularity of the product concept reflects the favorite product concept of consumers in the current market, and what is the most likely to be attracted.

From TOP10, we can clearly see that the fruit supports half of the sky. The reason is simple -hot! The high temperature since summer has made consumers willing to choose a refreshing taste.

The concepts of cheese, milk tea, and signatures still maintain a high popularity. This is consumer consumer consumption and taste habits for a long time. If you can make some innovations on the basis of these concepts, I believe that they can achieve good results.

6. TOP10 with the highest and lowest satisfaction index of full category this month

Why are consumers satisfied? It is because it is delicious because of the benefits, because the environment is good and the service is good.

Comprehensive analysis from the highest and lowest TOP10 of the satisfaction index, we can still find out what is confirmed with the data in the previous article:

For many years, the products are rich in products, the quality of products brought by the mature supply chain, stable taste and cost -effective. High degree of industrialization, convenient and fast, the stable cash flow brought by the high flip rate helps to improve services and enhance the dining environment.

The positive income brought about by the interlocking of the ring has continuously promoted the booming category, and it is difficult for consumers to find a reason for dissatisfaction.

Conversely, we can see countless negative factors from the category with low satisfaction: the product is single, the degree of industrialization is low, too niche, and has no innovation for a long time, which together presents such data results. 7.

Top30 with the highest average product heat, everyone can understand that these dishes are currently the most popular.

From the data we can see that 8 of the top 30 dishes are the main ingredients. Such a high proportion shows that the chicken is the king of the current ingredients and is loved by consumers. This is cheap and strong in plasticity. When you create dishes, you can consider chicken ingredients.

At the same time, from the cooking methods embodied in the data, baking products also account for a considerable proportion, which is in line with the consumption habits of young consumers at the moment: prefer baking dishes.

This set of data is also designed to help everyone find dishes that are suitable for their own categories during the development of dishes, and learn the concepts, techniques, and benchmark stores of the popular dishes.

8. Full category business opportunity recommendation index TOP5 category operating index TOP5 store

Under the TOP5 category of business opportunities, we listed the operating index TOP5 store.

The operating index is a combination of multiple dimensions such as the consumer, customer unit price, repurchase rate, and satisfaction of the store, and the data calculated by the algorithm. You can simply understand that this is the current business benchmark of the category, you can go to "copy operation".

When you are "copying homework", it is best to use the combination of online and offline to focus on online operations and publicity methods. Consumer evaluations. During the offline investigation , Store decoration, service features, menu, etc.

Summary of this issue

Part 02

The Chinese catering wind direction index, we have released three issues. Thank you for your support for the first two issues. We have also received a lot of opinions from users. Among them, one of them has a general opinion that we hope that we can fully show the Chinese catering market from a more macro perspective. Therefore, we have made a certain degree of improvement in the content direction of this issue: to show the Chinese catering industry with more intuitive data. I hope everyone can get the reference they want.

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