Many memories of Parkson are still in my heart

Speaking of the business world of Xi'an 10 years ago, several stores in Xi'an's layout of Parkson Department Store have to mention, especially the East Street Parkson Store and West Street Parkson Store at both ends of the Zhonglou East and West. Parkson is a department store chain mall founded by the Malaysian Golden Lion Group in 1987. The founder is a Singaporean from Chaozhou, Guangdong.

In January 1998, Xi'an Parksheng East Street Store opened. As the earliest batch of foreign department stores that entered the Xi'an market, in the initial period, Parkson brought a certain amount of fresh blood to Xi'an's department store format. Favorite, at the same time, also leads the fashion trend of Xi'an.

In 2004, Parkson, the era of Xi'an West Avenue, was grandly opened. West Street Bailong is less than 1 kilometer away from the famous Bell and Drum Tower, which is famous at home and abroad. It is close to the famous West Street Huifang. It takes advantage of its advantages at the time. After the opening, the performance is impressive.

In memory, it seems that since the rise of Internet e -commerce since 2000, I have remedied the customer's feelings of Parkson who often patronize the era of Parkson in the times. From 2016 to 2017, the reporter frequently patronized West Street Parkson because some relatives also had a small stall here. In order to take care of the relatives' business, it may be the psychology of love house and black. Essence

At the same time, because the units from work are not far from ride here, I often take my colleagues and friends to patronize relatives in the small shop in Parkson of the Times.

In those years, in the chat and exchange with them, I learned that the business situation of the merchants was getting worse, and I deeply felt that the brand's operation was important, but the consumption trend of the public may eventually determine your success or failure. Occupational sensitivity made me observe at the same time that the helplessness and anxiety caused by the decline in performance in Times was actually a microcosm of many large department store operators in Xi'an at that time.

Reviewing the relevant financial report learned that the first net profit declined since the listing of Parkson in 2012, and then the company's net profit declined year after year in 2015. In 2015, it even lost 186 million yuan. It is worth noting that in 2016, the company achieved net profit of 147 million yuan by selling all equity of its wholly -owned Chinese affiliated company and the way related shareholders' claims, turning losses into profits. In 2017 and 2018, the company was still in a state of losses, with a loss of approximately 136 million and 79.28 million, respectively. In the first half of 2019, the company achieved a net profit of 23.9 million yuan in the parent company, an increase of 35.03%year -on -year.

Compared with these boring numbers, shopping mall operating managers and cooperative merchants look at real income and dedication. When you use all the promotional methods after another, you can only go back to the sky, you can only go to the job, so that the career in the hard work becomes a memory.

Following the breakthrough of Parkson closure of Dongjie Street on June 10, 2016, on December 31, 2018, the Parkson Paper Paper in Xi'an Times closed the door closed. Although the announcement has another speech on the break, regardless of the cooperative operator and the people who eat melon, it only depends on the essential results, and does not care what you use. It is a bit sincere.

In 2019, the bleak Xiaozhai Parkson Store also quietly closed the store to thank the guests.

Observer believes that the defeat of traditional department stores is a trend that cannot be reversed in the process of urban renewal iteration, and subversion is the eternal theme of the business world. All the impermanence, yes, the real world where we live is always changing, or one person, a group company, your self -innovation ability, your ability to keep pace with the times, your ability to break the cocoon rebirth and re -born, Wait, it is always closely related to the success or failure of your career.

There is no hundred days of red, and people are impermanent teenagers. When Parkson is not prosperous, there must be another rookie rise, the changes of the city, the rise of the Internet, and the footsteps of the times are never stopping.

Let us treasure the beautiful time that once stayed in Parkson Shopping Mall, make it an eternal memory.

Text/Gao Siwang

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