Demonstrate policy banks to establish a brand image of the central bank's payment

Demonstrate policy banks to establish a brand image of the central bank's payment

Agricultural issuance Xiuwen County Sub -branch carried out "central bank payment for the people" publicity

In order to further strengthen the publicity of the central bank's payment system and effectively enhance the public's awareness of the "central bank payment" brand, Agricultural Issuing Xiuwen County Sub -branch actively acts, focusing on the theme of "serving the central bank payment for the people", actively exerts agriculture in agriculture The advantages of policy banking have formed a joint force with other financial institutions, and actively carry out the "central bank payment" series of publicity activities.

Leaders attach great importance to arrangement for deployment. The theme of this propaganda is "the central bank's payment for the people". The bank attaches great importance to formulating a propaganda plan based on the event and carefully deployed the event. Focusing on the three key promotional activities of "establishing the image of the central bank's payment brand", "doing a good job of payment and clearing business", and "Showing Payment Clear Development Fate" to ensure the quality and efficiency of this missionary activity.

Expand offline positions and publicize it in all aspects. Seize the three publicity positions of "Business Hall+Concentrated Propaganda+Entering the Street Community" and carry out this publicity activity in all aspects. First, based on business outlets to promote the promotional position. Make full use of the geographical advantages and customer characteristics of the center of the county, use electronic screens to play video materials, place publicity exhibition frames, print and distribute publicity materials at the business outlets, and integrate publicity into the entire business process. Introduce the central bank's payment system in detail, explain the latest payment system business knowledge based on the publicity discount, fully demonstrate the scientific and technological innovation and business development results of the payment system, and create a good publicity atmosphere of the hall. Second, financial institutions form a propaganda joint force. Under the unified organization of the PICC Xiuwen County Sub -branch, the bank actively participated in the promotional activities of the "Central Bank State Treasury for the Civil", formed a propaganda joint force with other financial institutions, and distributed a total of 50 publicity materials and 40 audiences. The third is to expand the promotional positions of community streets. The bank's "Dandelion" Financial Volunteer Service Team entered the community and the streets to carry out publicity activities for central bank payment, explaining the knowledge of central bank payment to the past, and further deepening the public's understanding and understanding of the central bank's payment.

Use online channels to enrich the form of publicity. Grasp the characteristics of online propaganda, and fully use new media such as WeChat to extend the publicity position. The bank organizes employees to actively forward the "central bank payment for the people", "mobile phone number payment" and other payment promotional videos and the People's Bank of China Guiyang Zhongzhi WeChat public account Article, "Outlets have slogans, information on counters, and the media are displayed."

Through various forms of publicity, the coverage of the audience of the "central bank payment for the people" series of publicity has been consolidated and expanded. The bank will continue to actively play the pioneering role of agricultural policy banks, and perform the mission of "supporting farmers as the country and the people of acting" with practical actions. (Wang Xingying)

Responsible editor: Zhang Wei Guo Jinhui

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