Tightly linked to the consumer chain, Guangzhou wrote a big article "national consumer" construction of construction

Text/Yangcheng Evening News all -media reporter Sun Qiman

On August 18, the promotion of the Guangzhou city -level energy -level talks and the first anniversary seminar of the Guangzhou International Consumer Center Consumer Center Cultivation and Construction was held at the Creative Industrial Park of Yangcheng, Guangzhou. It is reported that the event is one of the 65th anniversary activities of Yangcheng Evening News. On the occasion of the first anniversary of the cultivation and construction of Guangzhou International Consumer Center, the event has conducted in -depth research on international consumer center cities through expert speeches, round table talks, and think tanks. Help the "Guangzhou Consumption" brand and enhance the energy level of Guangzhou.

On July 19, 2021, Guangzhou and four municipalities were approved by the State Council to carry out the cultivation and construction of international consumer center cities. At the meeting, Lin Hong, a first -level investigator of the Guangzhou Municipal Bureau of Commerce, said that over the past year, the Guangzhou Municipal Party Committee and Municipal Government co -ordinated the prevention and control of the new crown epidemic and the development of economic and social development, and accelerated the cultivation and construction of the international consumer center cities. After a year of cultivation and construction, the engine of Guangzhou Consumption to drive economic growth has been further enhanced, the level of internationalization and radiation capabilities of consumption have been significantly improved, and the international consumer center city assessment indicators have steadily improved.

Lin Hong said that in the next step, Guangzhou will continue to anchor the important direction of "international", the core function of "consumption", and the key positioning of the "center" to accelerate the establishment of an international consumer center city with global influence and reputation.

Focus on the special fields to create a characteristic consumption system

In 2021, the total retail sales of consumer goods in Guangzhou and the total foreign trade import and export volume doubled through the trillions. Guangzhou became the third city of "dual trillion" after Beijing and Shanghai. In the first half of 2022, the retail sales of social consumer goods reached 512.81 billion yuan, with a total of the province first, an increase of 1.9%year -on -year, exceeding the national level of the province.

How can Guangzhou International Consumer Center City Cultivation and Construction of Cultivation and Construction of Consumption and Construction of Consumption and Construction of Consumption and Construction of Consumer Center, making their characteristics, and excavation potential? In this regard, Lin Hong said that Guangzhou will focus on key areas such as fashion customization, beauty dailyization, cultural tourism and entertainment, and strive to create a characteristic consumption system.

In terms of building a "Consumption+Fashion Customization" system, Guangzhou issued the "Three -year Action Plan for Capital Capital", organizing the Guangzhou International Fashion Industry Conference and series of activities to guide jewelry, automobiles, clothing and other industries to branding, customization, and international internationalization, customization, and international industries The transformation, the top 5 companies in the world's home furnishings are exclusively of 3 seats in Guangzhou.

In terms of building a "consumption+beauty dailyization" system, Guangzhou will build a series of "Southern Beauty Valley" series of characteristic parks to form a 100 billion -level industrial cluster.

In terms of building a "Consumption+Cultural Tourism and Entertainment" system, Guangzhou has fully implemented free or low charges for public sports facilities. Formulate the "Three -Year Action Plan for the Construction of World -Class Tourism Destinations", and launch 100 boutique lines and 100 -phase online red punch -card experience projects for "understanding Guangzhou" cultural tourism, and build a world -class riverside landscape belt.

In terms of building a "consumption+food" system, Guangzhou brighten the "Eat in Guangzhou" golden signboards, introduced "Several Measures for the Development of Guangzhou City to Promote the Category and Dining Industry", and compile the "Development Plan for the" Gourmet Capital "in Guangzhou". Established the "Finance to help Guangzhou International Consumer Center City Construction Industry Alliance", and completed the first batch of 240 million yuan in financing needs of the catering industry.

In terms of building a "consumption+car" system, Guangzhou has implemented the policy of renewing the old automotive renewal to replace the people of the people, and has issued a subsidy of 158 million yuan, driving sales of 9.2 billion yuan. Promoting the number of foreign trade operations on Nansha Automobile Port increased by 282%year -on -year, becoming the second largest port of parallel imports in the country.

Write a good article "National Consumers" in all aspects of consumption

To build an international consumer center city, it is essential to close the consumption link. Lin Hong mentioned at the meeting that consumer carriers, consumer engines, consumption environment, and consumer atmosphere are all the focus of writing articles in the construction of international consumer center cities.

The first is to focus on the cultivation of scenes and create a consumer carrier that complements tradition and modernity. Specifically, Guangzhou has "tailor -made" development directions in 11 districts to build a "5+2+4+N" overall business district layout system. Beijing Road Pedestrian Street has expanded and upgraded, won the title of "National Demonstration Pedestrian Street", and has become the first non -heritage block in the country with the first online and offline online and offline. Beijing Road and Zhengjia Plaza were selected as the first batch of national night culture and tourism consumption gathering areas. In the first half of 2022, there were 166 new negotiation projects in the city's high -end business trade industry; 44 signed projects, with a total investment of 25.212 billion yuan; 59 registered projects, and expected annual revenue of 27.67 billion yuan.

The second is to focus on the bay area collaboration and build a co -construction, co -governance sharing consumer engine. Strengthen regional cooperation in the Guangdong -Hong Kong -Macao Greater Bay Area in important consumer fields such as commerce, exhibitions, and tourism, promote the coordination and sharing of high -quality consumer resources, and enhance the agglomeration radiation of global consumption. Construction of the online service platform "Bay Area Economic and Trade", providing information on Hong Kong -Hong Kong -Hong Kong -Hong Kong enterprises to develop business investment policy information. Open Nansha and Macau Cross -border E -commerce Train Cars to build the Global Excellent Dialing Center in the Greater Bay Area. The first batch of RCEP origin certificates in the country will be issued to enhance the export competitiveness of local manufacturing products.

The third is to focus on service improvement and create a consumer environment with reputation. In terms of creating an international consumption environment, foreign language logos management of public places are included in the Municipal Legislative Plan, and the "Code for the English Translation Law of the Guangzhou Public Logic" and "Guide to Foreigners in the Sui". Article 89 Government affairs, public service hotlines, and 154 grass -roots departments have established multi -language service platforms, and were selected as "2021 China Reform Annual Case". In terms of actively promoting and assured consumption creation activities, the successful promotion of the convenient payment measures for leaving tax refunds to the ground, realizing the "double upgrade" of leaving tax refund services and entry consumption experience. Line the world's first Asia -Pacific Organization Organization Cross -border Commercial Dispute Online Solving Platform. The commercial entities of 21 member economies can enjoy one -stop dispute online solution. At the same time, we must create a strong consumption atmosphere -to continue to hold various types of consumer activities throughout the year, issue "100 million yuan" government consumer coupons, attract consumers 5.78 million people, 7093 corporate store participation activities, directly driving consumption of 3.678 billion yuan Essence Find the influence and reputation of the future effort, grasp both hands

Gathering global consumer resources, leading consumer trends, and radiation surrounding areas linkage, the construction of Guangzhou International Consumer Center is full of unlimited imagination space. Lin Hong said that in the next step, Guangzhou will continue to anchor the important direction of "international", the core function of "consumption", and the key positioning of the "center" to accelerate the establishment of an international consumer center city with global influence and reputation.

The first is to implement the brand's brightening action to enhance the supply power and consumption attraction of the product. Cultivate the three major Guangzhou characteristic consumption systems: industrial, traffic, and service type. The Guangzhou's origin and distribution advantage, traffic advantage and service brand advantages can be better transformed into consumer advantages.

The second is to implement high -end consumer resource agglomerations to improve the level of internationalization. Do a good job of "going global" and "introduction" for high -quality products, and strongly support global consumer brands to set up flagship stores, experience centers, and service centers in Guangzhou to make more "Bay Area manufacturing" and "Made in Guangzhou". Good goods, focus on improving the innovative, richness, and adaptability of supply. Cultivate a new model of consumption formats, and plan a number of future consumption scenarios with international consumer elements to promote digital transformation of physical business.

The third is to implement the development of the consumer market to further stimulate consumer vitality. Create the overall layout of the four dimensions of the four dimensions of the "core carrying area-international business district-urban business center-community business node". Accelerate the construction of the regional and differentiated urban characteristic business district system of "one district, one characteristic", and improve the quality of commercial carriers and absorb concentration. Combining consumer activities throughout the year, comprehensively stimulate market vitality.

Source | Yangcheng Evening News · Yangcheng School

Editor -in -law | Huang Ting

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