Police discouraged, the central media shouted, Chayue Yueye owes Nanjing an apology?

Wen | Chen Yin

On August 18, the news of the Nanjing people line up at 4 am to buy tea Yanyue, which caused the public opinion field to question the milk tea brand, and there was a series of news.

Such as "Cattle Selling 200", "Jiangning Police dispatch the order for maintenance", "Half -hour opening for a half -hour suspension", "Selling out 5 minutes before the opening of tea Yanyue" ... related topics boarded countless media hot search.

You know, the temperature in Nanjing was as high as 40 ° C on August 18. The news showed that at noon, there were still people in line at noon. In addition to sending staff to maintain the scene, the local police also called on social media to appeal on social media. Everyone: Don't go today.

In fact, People's Daily issued a comment on the day, saying that "milk tea is just a drink, don't be too deified '". At the end of the comment, the People's Daily said "hidden" that "to keep rational," it will not let the merchants and the ox hold their noses with their noses with their noses. Walk".

What's the meaning? The translation is, you, don't be "fooled", and finally become "leek".

Our financial colleagues also went to the scene. You said whether there was really a brand "Tea Yan Yue Se" in it. There must be, but it is estimated that it will not be the main force.

According to the on -site observation, the "ox" purchases accounted for a large part, so that the market supervision department also stood up and said that the "ox" behavior was illegal and could be reported.

Who is some part of the scene? The nice to say is the "atmosphere group". It is said that it was said to be in the team that day, and some people received the box lunch, and the remuneration was 110 yuan a day. But this point, the store will definitely not admit it, but you don't know if you see it.

Do you think about it, is Tea Yanyue color really so delicious? As for the queue of four or five hours at high temperatures at more than 40 degrees? A takeaway brother at the scene said that I don't want to drink such a long team.

Some people say that at this time of queuing, you can go to Changsha to drink at this high -speed rail.

On the other hand, who was the final benefit of this queue incident? There is no doubt that it must be the brand side -a large wave of traffic has been harvested, and the hot search will be made many times within a day. This may be that many brands can't buy it.

In fact, traffic, traffic, traffic, and traffic. In fact, this is the password for the success of new consumer brands in recent years. Perhaps in their eyes, as long as the traffic has become the so -called "net red", the brand is invincible.

But is it really like this? In recent years, the collapse of the "Internet celebrity" brand can be listed on a list of A4 paper. After the tide faded, I discovered who was swimming naked.

Another even more worthy of thought is that the Internet celebrity brand like "Tea Yan Yue Se" attracts a large wave of young people, let go of everything, and get up at 3 or four in the morning to queue up. This is for the brand. Is it a good thing?

Young people spend four or five hours to line up for drinking a cup of milk tea. It is not worthy of our alert to our current value of young people.

We have indeed entered a consumer society, but not only consumerism is the only outlook on thought. Is it only "worshiping and teaching"? Any healthy society must be like this.

A truly responsible brand should call on young people to build the correct values ​​and guide young people to have the correct concept of consumption. Young people who have no social experience with "flickering" to extract their wallets. Intersection

Any commercial behavior, if it does not create real value, just by creating gimmicks, or even occupying social public resources, to spread points to the brand. This model has won a while, and it won't be able to win.

Perhaps the management of tea Yanyue should reflect on his business model. After all, the era of traffic has passed.

At that time, it was also Chayue. The opening of the store in Shenzhen caused a local queue. Finally, the traffic police came forward. Five months later, the media reported that the shop was "closed".

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