2022 Shanghai Coffee Culture Week today ended in the aroma of coffee.

As one of the 12th benchmarking activities of the 3rd "Fifth Five -Five Shopping Festival", "Corbal Taste Shanghai Lost Love" 2022 Shanghai Coffee Culture Week yesterday (18) ended. In the two weeks, each new store contains different differences in different stores. Dreams, more than a hundred activities allow coffee not only to stop coffee, but greatly expand the connotation depth of coffee consumption, and increase the humanistic temperature of coffee consumption. Through the aroma of a cup of coffee, we can see Shanghai, Shanghai, and love Shanghai.

Every new store contains different dreams, highlighting the characteristics of Shanghai's urban character

On the day when the Shanghai Coffee Coffee Culture Week closed, the second store of Coffee Coffee finally opened. Early in the morning, coffee enthusiasts rushed to the new store on the North Shaanxi Road, touched a cup of coffee, and said "Good Morning". Among the many boutique coffee shops in Shanghai, this shop is extremely special. In the past five years, "Shanghai Uncle" Liu Houjun pioneered the "Chinese -style coffee" and is committed to the concept of Chinese coffee as more people. On the first day of the opening of the new store, Liu Houjun wrote a dream in the circle of friends: strive to become a "palace -level cafe".

In the past half a month, many coffee "solitary shops" in Shanghai have opened the second store, and each new store has different dreams. After opening the first store in Shanghai in February this year, Blue Bottle Coffee opened another new store at the Jing'an Kerry Center on August 5th. With the roof tile in Shikumen as the design inspiration, it injected Shanghai characteristics into the cafe. This new store also represents the confidence of foreign coffee brands: Shanghai's strong coffee culture brings a powerful "Shanghai Gravity".

Not far away, the dehome cafe was created by the "post -00s" Yunnan girl He Weiqi. Next month, the second store will open on Jiaozhou Road. She was born in the source of the Yunnan Coffee Industry Chain, and she felt more and more the importance of the consumer side. She hopes to tell the positive cycle of "consumption upgrade and nurture the industrial chain upgrade, supply -side transformation to promote new business opportunities." The story of coffee.

Come and drink coffee! 2022 Shanghai Coffee Cultural Life Festival -Coffee Night

Shanghai is a window for the world to see China. Cafe is a vivid carrier. As of June 30, the number of cafes in Shanghai has reached 7,857, becoming the largest cities in the world in the world. When these coffee beans with different dreams are gathered in Shanghai, the seeds are buried, and they gradually bloom. Shanghai's unique coffee charm highlights the "openness, innovation, and tolerance" Shanghai city character.

Shanghai and coffee go in both directions to become an emotional link for people and culture

When Shanghai and coffee rushed in both directions, this cup of fragrant drinks gradually became an emotional link for people, people and cities, people, and culture.

During the Coffee Culture Week, the collision between coffee and culture has become more. On the first day of the opening, the Shanghai History Museum reached a strategic cooperation with Nestlé China, which will introduce the concept of baking mode in the Nestlé shop to China for the first time. In the past half month, the Shanghai Museum has built a "Coffee Cultural and Creative Experience Store" in the Shikumen site. "Ballet" theme coffee beans ... Coffee has become an important carrier to show the charm of Shanghai Haipai, Oriental Shen Charm, and International Style, and continuously enhances the "Shanghai Culture" brand identification.

2022 Shanghai Neighborhood Life Festival and Changning District Fifth Five -Year Shopping Festival started

"The biggest difference between Shanghai's cafes and foreign cafes is to gradually form a compound cultural space, showing a new understanding of the coffee format." From the perspective of Xu Jian, deputy dean of the China City Governance Research Institute of Shanghai Jiaotong University, This new type of cultural space has affected cultural places such as bookstores, theaters, museums, etc., providing a more open cultural enjoyment method, becoming a new way of a beautiful life in the city, and then affecting urban cafes in the country and even the world.

Not only that, the exploration of these new formats of these coffee also has the support of laws and regulations in Shanghai. From yesterday (18), the "Examination Rules for the Open Production License of Paking Coffee in Shanghai" began to be implemented. Eligible cafes can sell coffee while displaying coffee beans. Just a few days ago, the approval of the "Coffee Service Standards for Shanghai Publication Publishing Industry" has become the first coffee professional service standard for China's publication industry, which will play a positive role in the integration and development of coffee and coffee.

There are not only tolerance for new things, tolerance for people, and tolerance for uncertainty -Bao Yaming, Executive Dean of the Academy of Urban Innovation of the Shanghai Academy of Social Sciences. Feeling the attractiveness and integration of the city, through the spillover of a cup of coffee, it will also promote Shanghai to build a world -influential socialist modern international metropolis.

---

Author: Xu Jinghui

Edit: Zhang Tianchi

Editor in charge: Rongbing

---

*Wenhui exclusive manuscript, please indicate the source for reprinting.

- END -