150 million "Jinle Shopping" consumer vouchers are waiting for you!2022 Tianjin "Quality Life Festival" opened on August 20th

On August 18, the 2022 Tianjin "Quality Life Festival" press conference held by the Tianjin Municipal Government News Office was learned that it was sponsored by the Municipal People's Government. The 2022 Tianjin "Quality Life Festival" event will open on August 20. During the "Quality Life Festival", the municipal government will successively issue 150 million yuan of government consumer vouchers, and platforms such as UnionPay, JD.com, Meituan, and Public Comment will also invest 45.7 million yuan in consumer vouchers to ignite the city's consumption boom.

The city will be led by the issuance of consumer vouchers. It will launch five major tasks, hold 10 themes to promote consumer activities, and organize various market entities to launch N to discount promotional activities. In order to build potential, global promotion, and discounts in business districts, to form a superposition effect, link international, online and offline, government enterprises, trade consumption, provide high -quality commodities and services, meet the needs of high -quality living needs of the masses, further release consumer potential, enhance commercial active business active A degree to achieve high -quality economic development.

Yu Pengzhou, deputy secretary -general of Tianjin Municipal Government, introduced that in July, the zero volume of the city's community increased by 5.2%year -on -year, and achieved positive growth for two consecutive months. The zero -category zero increased by 4.2%year -on -year, of which the zero of the new energy vehicle agency increased by the year -on -year increase, the zero of the communication equipment category increased by 25.5%year -on -year, and the growth of sports and entertainment products increased by 17.5%. The policy effect is gradually emerging.

According to Yu Pengzhou, from late August to the end of September, the city will take the "one voucher, one section" as the starting point to play the second Haihe International Consumption Season combination. The municipal finance will invest 150 million yuan of funds to issue "Jinle Purchase" consumer coupons, insisting on pulling consumption maximum, maximizing the active market, maximizing publicity, and maximizing industrial linkage, setting up automobiles, home appliances, department store retail, catering and entertainment, etc. The four major support directions, guide and leveraging consumption. At the same time, with the theme of "Enjoying the Global", 2022 Tianjin "Quality Life Festival" is held to build a "1+5+10+N" activity framework, focusing on large consumption, brand consumption, service consumption, rural consumption, line, line On the 5 key tasks of consumption, 10 theme promoting consumer activities such as the "Qingyongjin City" automobile consumption festival and green home appliances Huimin Monthly, focusing on 22 business districts, covering the city's commercial streets, shopping malls, and shopping malls in the city , Supermarket, e -commerce, night market, hotel, car, home appliance home, dining, cultural, tourism, sports and other fields of business travel and text markets, launch N to discount promotions to form superposition and release potential.

The five key tasks are::

Promote the consumption. Taking the commodities such as automobiles, home furnishings, home appliances as the focus, organize automobile 4S stores, furniture home appliances stores, shopping malls, supermarkets and other discounts on "benefit the people's subsidy month", "home appliance shopping festival" and "warm heart home improvement festival" and other discounts. Improve consumer energy level and release consumption potential. Encourage new energy vehicles to sell profit sales and guide the construction of urban exhibition halls in major business districts and shopping malls. Support V1 Automobile World to build the first Yuan -Universe Car Carnival in China, integrate scenario performing arts, characteristic cultural and creative, car theme culture, interactive entertainment, etc. Carry out the "new replacement of the old" activities to promote green smart home appliances such as smart refrigerators washing machines, air -conditioning, ultra -high -definition TVs, mobile phones, and smart kitchen and bathrooms.

Expand brand consumption. Support the introduction of well -known brands, first stores, and flagship stores at home and abroad, and encourage local brands to release and display new products in the season. Vigorously cultivate Tianjin consumer manufacturing fist products, guide e -commerce companies to open up real estate and excellent commodity areas, cultivate consumer brands, and encourage old -fashioned industrial consumer goods, Jinnong boutiques and other layouts to sell profit sales. Hold the Taiwan Commodity Expo to expand cross -strait brand exchanges. Support the discount promotion of the old -fashioned brand, and do the activities such as the "Old -Body Carnival" to make the old -fashioned number rejuvenated. Continue to carry out the selection of Tianjin's "small and beautiful" online brand, and hold promotional activities such as theme markets and exhibitions.

Increase service consumption. With the theme of "Inheritance of Tsukijin Weijin Cai", the "Gourmet Capital" brand is launched, and activities such as food carnival competitions, special gourmet selection and other activities are organized to mobilize catering companies to carry out activities such as discounts, full reduction, special offers such as Douyin and other platforms. Live broadcasts, experts exploring shops, etc. have increased publicity. Organize promotional activities such as food streets, tourist attractions, cultural universities, night markets, folklore markets, cultural and creative places, etc., and support preferential promotions such as store celebrations, anniversary celebrations, and online shopping festivals to support various offline entities and online platforms. Encourage various business districts, supermarkets, museums, and cultural palaces to extend business hours. Relying on sports theme activities such as the 4th Nezha Sports Carnival, it will create a national fitness atmosphere, promote sports products exhibitions, and activate the sports consumer market. Support Jinwan Plaza to host the "Youth Out of Nest" car tail trunk market, shape the formats such as tide, handicrafts, coffee, etc., and create an Internet celebrity punch card. With the help of important time nodes such as the summer, school season, and Mid -Autumn Festival, the two major cultural tourism brands, the two major cultural tourism brands of Jincheng "Haihe Tour" and Bincheng "Kiss Haiyou". Lighten up the city with music, organize the first Haihe Music Festival, improve the economic quality of Haihe Night, and launch the pro -sea boutique tourist route to attract foreign tourism consumption. Support key exhibitions such as the Internet Civilization Conference, the 13th Art Festival, and Vocational Education Conference, and organize a series of business and travelers to promote consumer activities.

Release rural consumption. Carry out county commercial construction actions, promote consumer goods to go to the countryside, agricultural products entering the city series, and guide various types of commercial and trade -in enterprises and e -commerce platforms to extend to rural areas. Fully tap the potential of rural consumption, carry out promotional activities such as cars to go to the countryside, green smart home appliances to the countryside, green building materials to the countryside, branded goods tour, home appliance furniture with old -fashioned new and Jinnong boutique entry communities. Give full play to the advantages of rural specialty products, non -heritage products, tourist homestays and other supply advantages, enrich the content of urban consumption, and support discounts such as various types of homestays and other types of carriers. Cultivate online consumption. Guide e -commerce platforms to make consumers from issuing consumer vouchers (including digital RMB), discount promotion, launch of shopping subsidies, and setting up a brand discount area. Support platforms such as JD.com and Meituan to organize online shopping festivals, live e -commerce festivals and other activities, and launch multi -themed promotional activities for "eating, accommodation, travel, and entertainment. Combined with the latest technologies such as 5G, AR, and Yuan Universe, guide e -commerce platforms to innovate consumption scenarios, launch more coupons, experience smart navigation and intelligent checkout, and enhance consumer digital consumption experience.

The 2022 Tianjin "Quality Life Festival" event will end at the end of September.

Online information Tianjin passes the fingertips positive energy, singing Tianjin good voice 522 original content public account

Source: Jinyun Review: Wang Shaoyun

Editor: Wang An material sorting: Wang An, Chen Zhuo

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