Only the compliance can drive to the blue oxygen oxygen release in 2022 China's injection medical beauty industry analysis report

If there is any industry a paradise and hell, it must be the medical beauty industry.

On August 18th, China's leading Da Mei Industry Data Research Agency, New Oxygen Data Mean Institute released the "2022 Analysis Report of China Injection Medical Aesthetic Industry" (hereinafter referred to as the report), revealing the development status of the largest consumer market in the Chinese medical beauty industry Essence The field of Chinese injection medical beauty is almost the most upstream brands in the Chinese medical beauty industry, the most vigorous consumer demand, and the fastest growth rate. Today, its growth space does not only come from more brands and more needs. , But from its compliance. If the future of injection medical beauty is likely to be metaphorized to the blue ocean, compliance is a compass for Chinese medicine to drive to this blue ocean.

The report pointed out that for consumers, the medical beauty effect, the short recovery period, and the low price of injection projects are highly sought after. For medical and beauty institutions, the characteristics of high -frequency and low -priced in injection of medical beauty also determine that it has its own. Higher repurchase rate. As the two main products of hyaluronic acid and botulinum toxin, they occupy 43%and 52.9%of the share. In the survey of hundreds of experts and practitioners in the new oxygen and medicine industry, the "four major inventions" of modern medicine beauty were selected. Botoxin, photoelectric technology, medical beauty e -commerce, and hyaluronic acid were elected. Among them The project is alone because of the two categories of botulinum toxin and hyaluronic acid.

However, the huge profits of the medical beauty industry and the rapid growth of domestic medical beauty consumers have caused fakes and parallel imports in the field of medical beauty to a certain extent. According to the survey data of the China Plastic Surgery Association, in 2019, the proportion of parallel imports accounted for about 70 %. Faced with such a large -scale parallel import market, Han Sheng, the dean of Beijing Shouxi Lig Medical Cosmetic Clinic, suggested that before the beauty of the beauty, "verify" the injection production. Not formal products.

In addition to injections, in the medical beauty consumption, doctors play an irreplaceable core role in the medical beauty industry chain. In addition to grasping the safety of the operation, the aesthetic of the doctor is also responsible for the final result of the project. However, in reality, consumers will value more prices and ignore the role of doctors in it, which has also become a hotbed for many black doctors and beauty. On platforms such as black cat complaints, medical accidents that are attracted by projects such as "9.9 yuan hyaluronic acid" and "1 yuan water light needle" are common. Wang Zhongjie, the founder and dean of Beijing Taimei and Taimi Jelig Medical Beauty and Dean, said that the form of beauty is simple and convenient, but the requirements for doctors are very important. At present, the choice of beauty seekers in the medical beauty market still lacks guidance.

According to the report released by Iri Consultation in 2020, the number of actual practitioners in the Chinese medical and beauty industry in 2019 was 38,343; the number of illegal practitioners in accordance with the statistics of the Chinese and FCOs was at least 100,000. According to the regulations, compliance medical and beauty dealers need to obtain the "Physician Qualification Certificate", "Practice Physician Certificate" and "Medical Beauty Diagnosis Doctor Certificate". Most illegal practitioners lack relevant qualifications and are only trained by fast training classes. Another status of iResearch Consulting said that in 2019, institutions that legal and compliance projects in the country accounted for only 12%of the industry, and legal doctors accounted for only 28%of the industry. There are still certain risks in the field of anti -aging, and unprofessional practice may lead to more serious consequences. Chen Cuiyun, the dean of the technical dean of the United Lege Medical Beauty Hospital Beauty Skin Center, believes that the medical beauty market of injection injection is the earliest development and the longest development category. However, its maturity needs to be improved. Especially in terms of security compliance, injection technology, aesthetics, etc., there are relatively room for growth. She believes that in addition to the most basic compliance, the top priority is the security of injection technology.

In response to such situations, on March 30 this year, the State Drug Administration issued an announcement on adjusting some of the contents of the "Catalog of Medical Device", which adjusted the content of the "Catalog of Medical Devices" in the 27 category of medical devices, and put the water and light needle. It is also officially included in management. The classification directory adjustment content is clear. It is expected that the purpose is "used to inject to the dermis layer, and mainly through the moisturizing and hydrating effects of sodium hyaluronate and other materials. The solution is supervised according to the three types of equipment.

The in place of supervision means that the injection medical beauty industry has entered a stage of "compliant development". On August 12 this year, the Internet Medical and Aesthetic Branch of the China Plastic Surgery Association also issued "Strengthening the Transparency of Medical Beauty Information, Building a Digital Medical Aesthetic Ecology", advocating the transparency of the entire industry to strengthen medical beauty information. Those can enjoy good doctors, good institutions, good products, good services.

How to use digital platforms, high -tech methods, continuously enhance the transparency of information in the medical beauty industry, eliminate information asymmetry, and increase consumers' understanding and awareness of medical beauty. It is a new direction for the development of the industry in the context of compliance.

The inspiration of the "Report" is that for a market that is highly mature and highly competitive, its incremental increase often comes from the transparency of information, or the understanding and trust of consumers.For example, not long ago, the new oxygen launching business responded positively to the initiative of the China -Centers and CPPCC Internet Medical and Aesthetic Branch.For cities with strict selection of new oxygen, new oxygen will be the upper limit of 8%. The local medical beauty institution on the local oxygen platform will continue to screen throughout the year.provide assurance.Some analysts believe that this measure will play a demonstration of the compliant development of the medical and beauty industry.Under the role of new oxygen, we can foresee that more and more medical institutions and Internet platforms will be added to the "strict selection" camp, because only compliance can make the medical beauty industry usher in itThe best era.

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