The brand that will not fall in love with users is not a good brand

It is strange to fall in love. Those who talk about love can talk many times in their lives. But people who do not talk about love always feel that they have paid their hearts, but they still can't wait for the one they love.

What is the difference between people who are in love with people who do not talk about?

The biggest difference between the two is that one person knows the inner thoughts of girls and what girls like, and the other person only uses the way you think the woman likes to please girls. The final ending is love.

The same is true for brands. Excellent entrepreneurs know what users like. We must design products according to the user's preferences so that they will be valuable.

40 years ago, many products in society were in a state of inaction. Therefore, as long as they could be produced, it was easy to sell. The initiative is in the hands of the factory, what the factory produces and what users buy.

To this day, almost all the products are in a state of excessive supply. The right to choose to come to the user's hands. Which product can impress them, they will choose who will choose.

A few years ago, I found a very strange phenomenon. There were obviously a large number of farmers mountain spring in our family. My wife would still buy some centenarians to come back. As far as I know, the 100 -year -old mountain is rarely doing activities, and the retail price has been strong at 3 yuan/bottle. Why does my wife buy a hundred -year -old mountain when there is water at home?

My wife's answer is very simple, because the bottle of the hundred -year -old mountain looks good, that's all. As for the taste of water, she couldn't taste the difference in taste.

This also made me realize that the 100 -year -old mountain really understands users and knows what users like. Even if the price is more expensive than other mineral water, users are willing to pay for it.

In comparison, Evergrande Bingquan launched by Evergrande Group is a bit worse. Evergrande Ice Spring appeared in the case of brands such as Nongfu Spring, Wowaha, Master Kang, Yibao and other brands. The bottle is definitely one of the reasons.

To put it bluntly, Evergrande Bingquan is a bit unknown to users. It just shows everyone the best way to think, it is a pity, not what the user wants.

What are users who like it? Do not stay in the product itself, but make a premium of the product. For example: high value, people can't help but want to take pictures and share the circle of friends after watching it.

Which products meet this standard?

First, Mingchuang Bingquan. Many people may not know that the famous and innocent products have also launched mineral water, called Mingchuang Bingquan, and the shape is a kind of cone -shaped bottle. Without advertising, Mingchuang Youpin sold 100 million bottles, and this sales volume was enough to shock the big brands in the field of mineral water.

The biggest highlight of this water is the cone -shaped bottle design that allows it to stand out among many cylindrical mineral water brands.

It is said that when designing this water, a small episode also generated, because the bottle is cone -shaped, it is easy to fall off on the production line, and the production efficiency will be much lower than the cylindrical shape. The factory suggested that the cylindrical bottle body was designed. The founder Ye Guofu did not adopt this suggestion, but insisted on his thoughts, because he knew how to capture the user's heart.

Second, Starbucks Cat Cup. Prior to the appearance of the Starbucks Cat Cup, people thought that the cup should be the traditional shape, but Starbucks broke people's cognition, connected the cup with the cat's claws, and the color of cherry blossom powder, and instantly captured the collocation of cherry blossoms. The hearts of countless girls.

The pricing of 199 yuan is not cheap, but users are still crazy. Many people even got up in front of the Starbucks to buy a cat's claw cup. Those who had no time and wanted cat claw cups to buy directly through the ox, a small cup was fired to more than 1,000 yuan.

See you? This is to understand the operation of users. As long as you can make users like it, it doesn't matter if the product is expensive, because the user thinks you are worth so much money.

The case of the user crazy grabbing the cat's claw cup reminds me of the popular Oriental selection live room some time ago. Most people know that the products selected by the Oriental are expensive, but many people have placed an order. The reason is that people like this live broadcast method and the anchors selected by the East.

Buying for what you like is human emotional needs!

For example, we obviously only use 100,000 yuan to buy one car, but why do we have to spend 1 million to buy a low -match Porsche?

The reason is that they like it. Some people like the sound of the sound emitted when they step on the accelerator, and some people like the superiority it brings to themselves. Even if it is really expensive, some people are willing to pay for it.

Therefore, we should not only focus on the product function itself, but also make the product significantly different from other products. It is best to have a shocking value. You must also have your own loyal users!

This is the best era and the worst era. With capital thinking and innovation models, the world is your stage!

In the new business world, there are no eliminated industries. Only the eliminated products and outdated business models will focus on product innovation and model innovation in the future.

If a company or a boss, if the shortage of innovation ability is destined to be defeated in advance, please remember that there is no innovation, how can you have imagination!

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