618 Battle Report ｜ Trendy and entertainment products are sought after, new energy vehicle orders have increased significantly year -on -year

Cover Journalist Fu Wenchao

At 8 pm on June 17, 618 in 2022 ushered in a climax, and the enthusiasm of consumers was ignited. According to data released by Jingdong, within 8:10 pm, 11 shop turnover exceeded 100 million instantly. In 10 minutes, the turnover of ultra -high -definition and light screens and ultra -high -definition screen games has doubled year -on -year.

Data show that Chao Games entertainment products are highly sought after by users. Game consoles, VR glasses, and game projection turnover have increased by 10 times a year -on -year year -on -year increase. Among them, Sony PS5 game consoles are selling hotly, and the turnover exceeds 10 times year -on -year. Camera category turnover increased by 400%year -on -year, and e -sports routing turnover increased by 100%year -on -year. The turnover of outdoor power supply increased by more than 10 times year -on -year, and the turnover of direct chargers increased by 100%year -on -year.

In terms of home appliances, the trend represented by fresh air -conditioning and game television is the most popular. Household appliances are the most popular. Large -screen game TVs of 65 inches and above exceeded the whole day in 10 minutes. The turnover of refrigerators and washing suits increased by more than 500%year -on -year; the 7 -minute turnover of the embedded dishwasher exceeded the whole day of the day; self -cleaning the floor -cleaning robot, floor washing machine, radio frequency beauty instrument, air fried pot, heating water purifier and other trends Small appliances are sought after, with a year -on -year growth rate of more than 300%.

The mobile phone category broke out, Xiaomi, Honor, Vivo, OPPO, OnePlus and other mobile phones increased by 200%year -on -year; Apple brand turnover exceeded 100 million in 1 second; Xiaomi mobile phone sales increased by more than 5 times year -on -year; Honor mobile phones broke in 1 minute. 100,000 units.

At the same time, data from Jingdong Supermarket show that the 80g turnover of Jinyan Ecological Organic Tremella 80G has increased by 6 times year -on -year. The increase of more than 10 times, the turnover of Jane Ai Yogurt increased by 300%year -on -year.

In addition, green travel is strong. At 8 o'clock in the evening, the volume of auto category orders increased by 13 times year -on -year. Among them, the number of new energy vehicles increased by 20 times year -on -year. The year -on -year increase of 540%, the turnover of car charging equipment self -operated automobiles increased by 500%year -on -year, and new energy charging installation services increased by more than 5 times from the previous month.

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