Chongqing Brewery issued half a year of revenue of 7.936 billion net profit 728 million performances hit a record high

According to data from the National Bureau of Statistics, from January to June 2022, the total output of beer companies above designated size decreased by 2.0%year -on -year. The 2022 semi -annual report released by Chongqing Brewery Co., Ltd. showed that the company not only continued to achieve significantly better than the industry's growth rate, but also continued to maintain the comprehensive growth of the three indicators of sales, revenue and profits.

Li Zhigang, president of Chongqing Beer, said: "With the efforts of all employees, the company has adopted a series of positive business measures, innovative business models, expand business channels, activate consumer scenarios, and continues to promote high -end products to Kassel Group. The successful ending of the 'Yangfan 22' Strategy in China, and the new journey of opening the "Yangfan 27". "

Continuously growing up since 2020

In 2020, after Chongqing Beer and Carlber completed the major asset reorganization, they became a platform for Carls to operate beer assets in China and the fourth largest beer company in China. It has 26 wineries for supply networks and market networks covering provinces and cities across the country.

After the reorganization, the brands of Carlsberg, such as Wusu, 1664, Ledao, Carlsberg, Fenghua Xueyue, and Summer, have entered the brand portfolio of Chongqing Beer. Together with the Chongqing and Shancheng brand, they have formed a powerful "local strong brand+international high -end brand". Brand combination.

In 2020 and 2021, Chongqing Beer's performance is better than the industry level, with comprehensive growth in sales, revenue and profits, and renewed high. In the first half of 2022, heavy beer continued this momentum, achieving beer sales of 1.6484 million liters, an increase of 6.36%over the same period of the previous year. 11.16%; the net profit attributable to shareholders of listed companies was 728 million yuan, an increase of 16.93%over 622 million yuan in the same period last year; the net profit of deducting non -recurring profit and loss of shareholders belonging to shareholders of listed companies was 716 million yuan, which was compared to the last year. During the same period, 611 million yuan increased by 17.14%.

High -end product revenue increased by 13.3%

In the first half of 2022, there was an epidemic in some market areas in Chongqing Beer. In order to cope with the epidemic, the company launched a series of measures, especially the continuous promotion of high -end products, so that the company's performance has maintained continuous growth. Data show that in the first half of 2022, the main business revenue of Chongqing Beer high -end brand products increased by 13.3%year -on -year, and the product portfolio of mainstream and economic brands was constantly optimizing.

At the same time, Chongqing Beer is constantly launching products, upgrading the structure of the product, and continuously promoting the high -end product. In the first half of 2022, Wu Su Bai Beer and Dark Beer walked to the market outside Xinjiang. The Chongqing brand launched the "Gold" Chongqing. Special wines and soda cheerful sparkling wine jointly promoted the high -end of Chongqing Beer.

The high -end product of heavy beer has also been recognized by the industry. It is hosted by the China Wine Industry Association. The 2021 China Beer New Product Award "Youth Award" and the China International Beer Challenge, which are known as beer quality test gold stones, are all in Chongqing beer. The most award -winning beer company.

Changes in consumer habits are not yet increasing

Affected by the comprehensive factors such as epidemic prevention and control, consumers' habits are also changing, driving the increase in sales of non -existing drinking channels. In the first half of this year, Chongqing beer drinking and non -existing drinks accounted for about 45%: 55%, and this proportion in 2021 was 55%: 45%.

In response to this change, the company has continuously enriched the product matrix, launched a variety of products suitable for consumer scenarios such as family, gatherings, leisure and other consumer scenarios, and actively develop categories other than beer; actively deploy e -commerce, new retail, broaden group purchase, O2O, takeaway, etc. Channels; through various forms of dealer training to empower dealers.

In the first half of the year, the beer industry faced the pressure of rising costs. Chongqing Beer Co., Ltd. took multiple measures, including the completion of some main materials in 2021, which was more batch of bidding for the impact of smooth price fluctuations than before. In the supply chain, cost reduction and efficiency continue to reduce the pressure.

Despite the impact of the epidemic prevention and control, Chongqing Beer continues to promote the large city plan, expand the market, and obtain increment. In the first half of the year, there were 15 large cities, with a total of 76.

Wu Jing, Dili Reba, etc. as brand endorsements

At the same time, Chongqing Beer also enhances brand awareness and enhance product market share through a series of market activities. In the first half of the year, Wu Su launched a new spokesperson Wu Jing. Dili Reba was upgraded to 1664 global brand spokespersons. Continue to upgrade, the brand culture is more closely linked to consumers.

At the same time, in response to new consumer scenarios such as camping, Chongqing Beer has also launched a corresponding product portfolio to meet the needs of consumers. The Shancheng brand has also expanded more sales bases through continuous distribution.

This year, the 175th anniversary of the founding of the Carlsberg brand, Carlsberg launched a limited -edition special version of special brewed beer brewed with Mongolian Hasai white wine yeast, which was sold out quickly after listing in China in June. At the same time, Carlber also worked with artist Lu Xinzen to create a 175th anniversary packaging with the concept of "urban rapids: from Denmark to China" to better meet consumers' pursuit of art and quality. Launched the upgraded version of sustainable development plan

In terms of sustainable development, in the first half of 2022, the four "zero targets" of Chongqing Beer's "common towards zero target" have made significant progress.

In terms of "zero carbon footprint", Chongqing Beer actively promotes the application of biogas boilers, continues to optimize the process, reduces thermal energy consumption, and reduces energy consumption by more than 10%.

In terms of "zero water waste", with the successive implementation of the process improvement project and the improvement of personnel and awareness, Chongqing beer water consumption has made great progress, and the average water consumption is 2.22hl/hL. The water consumption indicator has become the group's leader. The Dazhi Forest Winery in Chongqing achieved an average water consumption of 1.74hl/hL in the first half of the year, which is at a leading level in the world.

On August 17, the Carlsberg Group announced that the company's sustainable development plan has been fully upgraded to "joint and zero targets together", and China will also implement it. In the new plan, the two "zero targets" of "zero agricultural footprints" and "zero packaging waste" are added to pay attention to the impact of raw materials and packaging materials on the environment. The content is to practice the company's purpose of "brewing better the present and the future".

Cover news reporter Yu Qishu

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