Henan Provincial Sports Bureau: By 2025, the total size of the sports industry will exceed 250 billion yuan

[Dahecai Cube News] On August 17, the Henan Provincial Sports Bureau issued the "Promoting Action Plan to Promote the High -quality Development of the Sports Industry" (2022-2025). The plan proposes: By 2025, the total scale of the sports industry will exceed 250 billion yuan, and the value -added accounted for the national average of the province's GDP. There are more than 400,000 sports practitioners.

A total of thirteen important tasks list the plan:

(1) Build a modern sports industry system. Serving the overall economic and social development of Henan, actively integrate into the major development strategy of the country and our province, optimize the functional layout of the sports industry, and improve the quality of the development of the sports industry. Relying on sports characteristic resources, stadium facilities, major event activities, etc., a number of areas, enterprises, activities, or projects with certain foundations, scale and characteristics of the sports industry, and have a certain foundation, scale and characteristics, and cultivate 100 provincial sports industry demonstration bases. Support conditional cities to build sports specialty projects and cities in the event. Improve policy measures, optimize the development environment, and accelerate the formation of a modern sports industry system with fitness and leisure and competition performances as the leader, characteristic industries, high -end manufacturing and modern service industries. Actively participate in the construction of a unified market in the country, and strengthen exchanges and cooperation with the Yangtze River Delta, Pearl River Delta, Beijing -Tianjin -Hebei and other places in the sports industry. Support sports companies to "go out and introduce", expand development space, and enhance competitiveness.

(2) Optimize the development of the development of the sports industry. Implement the strategic requirements of ecological protection and high -quality development in the Yellow River Basin, and support Zhengzhou, Kaifeng, Luoyang, Xinxiang, Jiaozuo, Sanmenxia, ​​Jiyuan and other places to build the Yellow Sports Industry Belt. Support Zhengzhou National Central Cities and Luoyang and Nanyang's deputy center cities, introduce and cultivate well -known events and enterprises, and support the development of Zhengzhou Street Dance Movement, Luoyang Bicycle Movement, and Jiaozuo Basketball. Give full play to the advantages of site facilities, and support Luohe Construction Regional Sports Center and Puyang City Creation National Cross -border Cross -border Material Selection Base. Relying on the resources such as the Geophan Mountain World Geological Park, the Guanshan National Geological Park, and the Wangwu Mountain National Geological Park, it supports Jiaozuo, Xinxiang, Jiyuan and other places to develop outdoor sports and sports tourism. Promote the improvement of product quality and brand reputation for sports goods manufacturing, and support the formation of gathering the sporting goods manufacturing industry in Shangqiu, Xuchang, Zhumadian and other places. Support Xinyang Dabie Mountain Revolutionary District to build a national climbing fitness trail, outdoor camps, water sports and other facilities, build boutique outdoor sports events, and build the Dabie Mountain and Panhuai River outdoor sports and leisure industry bands in the southern Henan Ring.

(3) Great and strengthen the martial arts industry.发挥以少林武术、太极拳为代表的传统武术资源优势，构建以健身休闲、竞赛表演、培训研修、影视拍摄等为主要内容的武术产业体系，推进武术展演、武术旅游、武术文化、武术动漫、 Martial arts film and television, martial arts manufacturing and other formats. With Dengfeng National Sports Industry Base as the core, to play the "Shaolin brand", promote Zhengzhou to become the leading martial arts industry in the country, and continuously expand the influence of the brand. Continue to explore the integration of Shaolin martial arts and adolescent football to expand the path of talent training. Support the development of the Taijiquan Industrial Base in Wenxian County, deeply excavate the fitness, culture, and health value of Taijiquan, and promote the formation of Taijiquan training brands that are well -known at home and abroad. Study the standardization of related fields such as martial arts movements, routines, and clothing. Continue to organize events such as the Zhengzhou International Shaolin Martial Arts Festival and Jiaozuo International Taijiquan Contest, support brands such as "martial arts wind" to become bigger and stronger, and plan to build the martial arts museum. Digging and organizing martial arts projects with regional ethnic characteristics, encouraging and guiding the inheritance and development of local boxing and regional martial arts projects such as Liuhe Boxing.

(4) Actively develop the aviation sports industry. Construction of Zhengzhou Airport Economic Comprehensive Pilot Zone, Henan Province's "Fourteenth Five -Year Aviation Economic Development Planning and Henan General Aviation Industry Medium- and Long -term Development Plan, using the National Sports General Administration Anyang Aviation School Airport, Zhengzhou Shangjie Airport airspace, talent and sports The project management and other resource conditions, vigorously develop aerospace sports such as skydiving, modeling, power umbrellas, and hot air balloons, actively undertake domestic and foreign aviation sports events, and continuously improve the aviation sports industry chain. Accelerate the development of navigation services such as navigation training, official flight, first aid, flying, insecticidal, aerial testing, aerial photography, tourism and other navigation services, drive the development and development of aircraft, aircraft and aviation sports training equipment, and promote the promotion of Anyang and Zhengzhou City Shang District into a place. Influential aviation sports industry base.

(5) Vigorously develop the sports competition performance industry. Adhere to the direction of marketization and professionalization, introduce well -known sports events at home and abroad, consolidate and cultivate independent brand events, and support the development of high -quality, high -efficiency and radiation sports events in various places. Taking the sports competition performance industry as the leader, drive the sports talent market, sports intermediary market, sports media market, sports advertising market, sports insurance market, and sports competition market development, forming a sports competition performance as the main body and various professional industrial group supporting support support The pattern. He organized the WTA Zhengzhou International Women's Tennis Open and actively bid for the ITTF Tour. Cultivate a group of professional sports clubs and brand events with extensive influence, run the "three major goals" professional league Henan home competition, and make it a high -seater, good economic benefits, and great influence. Support Zhengkai International Marathon, Sanmenxia Sky Cross Mother River Activity, Ringzhong Plains Bicycle Open, "Ping Movement Zhongyuan" Table Tennis Popular Open, Zhenggang International Walking Conference, "Wancun Qianxiang" farmers' basketball competition, "Three Mountains Together "Mass Fitness Climbing Conference and other local events have created a group of Henan characteristic event brands with influence at home and abroad. (6) Accelerate the development of the sports fitness and leisure industry. Encourage more social capital to enter the field of sports fitness and leisure, increase the supply of high -quality products and services, and basically form a development pattern of fitness and leisure industry with reasonable layout, complete functions, and complete door categories. Encourage research and development of online fitness products, innovate online and offline interactive operation models, and expand high -quality service coverage through reservation services, remote guidance, and immersive experience. Actively cultivate sports, fitness and leisure projects with consumption potential and sports, fitness and leisure companies with market competitiveness. Planning and construction of green roads for the masses, along the coast of rivers, along the coast of river lakes, and roads on both sides of the roads are planned to connect to urban and rural residents' settlements, parks, museums, cultural and art centers, nature reserves, scenic spots, historical monuments Wait, build a residents' fitness and leisure green road network. Study and formulate the development plan for the outdoor sports industry in Henan Province, relying on landscape resources represented by "three mountains and two rivers" to develop sports fitness and leisure industries such as drift, rock climbing, skiing, gliding umbrellas, camping, and public waters. Expand industrial development space in the blue sky. Create a comprehensive sports tourism industry base in Western Henan, the Dabie Mountains in the South Henan Ring, and the outdoor sports and leisure base of the Fanhuai River, and create the world's first -class Linzhou Linzhu Mountain Global Umbrella Base and Xinxiang Mountain Rock Climbing Base. By 2025, the number of outdoor sports participants in the province will be more than 20 million, and the total scale of sports, fitness and leisure industry will reach 40 billion yuan.

(7) Promote the steady development of the ice and snow sports industry. Use the economic development opportunities of the Winter Olympics to develop the ice and snow sports industry. Stimulate the vitality of the market subject, encourage conditions such as Luanchuan County and Gongyi City to use climate and mountain conditions to build ice and snow sports venues, and support the construction of sports tourism and tourism projects that integrate skiing, skating, camping, and other fitness and leisure functions. Carry out ice and snow sports skills for the masses, especially teenagers, and hosted the ice and snow sports event at home and abroad in a timely manner. Vigorously cultivate and introduce ice and snow sports industry enterprises. By 2025, create 2-3 sports tourism boutique projects with ice and snow sports, 1-2 comprehensive ice and snow tourism demonstration bases, create 2-3 ice and snow sports events, cultivate and introduce 2-3 ice and snow industry enterprises Essence

(8) Develop the digital sports industry. Vigorously promote the deep integration of the sports industry and the digital economy, encourage sports industry units to adopt the "Internet+" model, enhance the development of the sports industry, promote efficiency, reduce costs, and improve productivity. Focusing on the digitalization of the element, the digitalization of the process, and the digitalization of the product, the 5G technology empowers the sports industry. The development of the event live platform, short video, and the new media of the event, and the sports competition performance industry realizes informatization penetration; extensively develops and uses fitness APP, online fitness live broadcast platforms, sports fitness and leisure industry realizes network infiltration; Customized production and sporting goods manufacturing to achieve scientific and technological penetration. Improve the implementation of related industrial support policies, promote the marketization and industrialization of scientific and technological achievements, and cultivate scientific and technological enterprises in the sports field.

(9) Promote the transformation and upgrading of sports products manufacturing. Encourage localities to plan the development of sporting goods manufacturing in combination with local industrial agglomeration areas, industrial parks, economic development zones, and high -tech development zones. Strengthen the construction of the standard system of sports goods, and actively promote advanced quality management technology and methods. Encourage enterprises to develop sports products with high technical content and own independent intellectual property rights, and support sports equipment manufacturing enterprises such as archery, swimming, yoga, etc. in our province to accelerate the development. Give full play to the advantages of the national strategic planning of Zhengzhou, Kaifeng, Luoyang, Xinxiang in Zhengzhou Airport Economic Comprehensive Experimental Zone, Zheng Luo New National Independent Innovation Demonstration Zone, China (Henan) Free Trade Pilot Zone, etc., and vigorously develop the research and development of high -end sports goods. Support the development of sports industry bases featuring the sports industry bases, such as Liangyuan District, Suixian County, Changge City, etc., such as Liangyuan District of Shangqiu City, to accelerate the development of sports industry bases, forming a gathering and scale advantage. Actively carry out investment promotion, use the China (Zhengzhou) industrial transfer series of activities, actively undertake the transfer of advanced sports goods manufacturing industries in international and developed areas of international and domestic coastal areas, and support well -known domestic and foreign sports goods manufacturing companies to settle in our province.

(10) In -depth promotion of integration and development. Expand the sports industry chain and promote the integration and development of sports and health, culture, tourism, pensions, and technology. Actively promote the innovation of the business operation model and the investment and financing system and mechanism, and promote the diversified development of sports events, sports and exhibitions, sports commerce, and sports culture. Strengthen the integration of sports travel, use landscapes and human resources, encourage localities to develop sports projects such as climbing, climbing, hiking, riding, ice and snow, etc., create a number of influential sports tourism projects and demonstration bases, promote participation and ornamental. Development of sports tourism integration. Deepen the integration of physical education, actively promote the development of the sports training industry, guide social forces to establish sports training institutions, broaden the channels for reserve talent training, and promote the healthy, standardized, and diversified development of the sports training market. Promote the integration of physical health, encourage hospitals to cultivate and introduce sports rehabilitation divisions, carry out sports to promote health guidance, actively develop sports rehabilitation technology, promote "sports prescriptions", and play a positive role in physical exercise in disease prevention and health promotion. Encourage social forces to establish sports rehabilitation institutions. (11) Cultivate and strengthen market players. Strengthen classification guidance and policies for enterprises, support local sports companies with independent brands and innovative capabilities to become bigger and stronger, and achieve the development of superior enterprises, advantageous brands, and advantageous project chain development. Vigorously develop small and medium -sized micro -sports enterprises, encourage various small and medium -sized sports companies to develop in the direction of "specialized new", and support the application for the national SME public service demonstration platform. Promote the development of sports social organizations, focus on supporting a group of sports organizations that operate well and actively act, and promote the establishment of modern sports organizations with separation of political and social agencies, clear authority and responsibility, and autonomous autonomy in accordance with the law. Support sports organizations to participate in or organize sports events at all levels, and give play to the positive role of sports social organizations in creating atmosphere, organizational activities, and service consumers. Promote the popularization and improvement of the "Three Great Balls" movement, and support the development of professional sports clubs in the "Three Boys" project. Actively introduce the development of well -known sports companies, brands and projects at home and abroad. Support sports companies to list and re -financing, and cultivate 2-3 listed companies in the sports field.

(12) Guide the cultivation of sports consumption. Adapt to the needs of normalization epidemic prevention and control, implement various policies and measures for the country and our province to promote the continuous recovery of consumption, and establish a normalized consumer mechanism of "government standing, enterprise -led, market operations, and benefit of the masses." Hold a wide range of mass competition activities, vigorously promote the popular sports projects, and expand the base of sports consumer population. Prioritize the planning and construction of fitness venue facilities around the masses, and build high -quality sports consumption space. Support public stadiums to extend the opening time and implement free or low -charging open policies. Focusing on key consumer groups such as adolescents, elderly people, women, etc., tailor -made, targeted push and precise distribution of sports products and services to cultivate high -quality sports consumer groups. Enrich the sports events, drive the holiday consumption and night economy, and actively cultivate new models and formats such as customization, experience, intelligence, and fashion consumption, expand new scenes of immersive, experiential, and interactive sports consumption, and promote the quality and expansion of sports services. Continue to issue sports and fitness consumer coupons to stimulate the enthusiasm of consumption. Give full play to the role of demonstration of the national sports consumption pilot cities in Luoyang, promote the continuous growth of the scale of sports consumption and the continuous optimization of the consumption structure.

(13) Promote the sustainable and healthy development of sports lottery. Adhere to the positioning of the national public welfare lottery, improve the sports lottery risk prevention and control mechanism, and form a new development pattern of sports lottery with responsible pioneers, brand leadership, technical support, digital empowerment and channel products. Shape the healthy and upward brand image of sports lottery, build a standardized, precise and segmented brand marketing system, and enhance the brand's influence and appeal. Promote the transformation and development of traditional specialized channels, and continuously meet the diversified and multi -level needs of the masses. Consolidate technical support and improve the technical control and digital level of sports lottery issuance.

Responsible editor: Gao Shuai | Review: Li Zhen | Director: Wan Junwei

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