Be careful!The fresh meat moon cake you bought online may be fake!The old name is a trick

Although there is still some time before the Mid -Autumn Festival

Although it is still hot high temperature sky

But everyone's enthusiasm for fresh meat moon cakes

Already ignited!

To say the top flow of Shanghai fresh meat moon cake industry

The old -fashioned Guangming Village must be one of them

Even in the scorching sun of 40 ° C recently

There are still many consumers who queue up to buy

There are also a lot of "food"

Want to feed the "maggots" in the stomach

I was dismissed by the high temperature and did not want to line up

So choose to help various apps

Buy deliciousness through "running legs" and other methods

But pay attention!

The fresh meat moon cakes you buy online, Shanghai Guangming Village

It may be fake!

On the takeaway platform

Many merchants call themselves "Guangming Village Big Restaurant"

In this regard, Xiang Kaiyu, the head of Huaihai Middle Road Store in Guangming Village, said: "At present, there are only 4 stores in Guangming Village, and the rest are not our stores, and there are no counters in the mall." It is reported that the four authentic stores are separate It is Huaihai Middle Road Store, Guangming Village Dining Branch on Luban Road, Huiyang Plaza Store in the Tianlin area, and Zhonggeng Man Tour City Store in Gumei. As of now, four stores have not opened official stores on the takeaway platform.

However, on the public reviewing website and takeaway platform, there are far more than 4 "Guangming Village", and many of them use the facade or product photos of the Great Restaurant of Guangming Village, Huaihai Middle Road to sip themselves.

Some merchants also said on the takeaway platform that they just provide the purchase service of the legs to the store, "the average premium is 45%" and "all commercial behaviors have nothing to do with the store (brand)."

Want to eat authentic taste, pay attention to these points!

Because the moon cakes and cooked foods and current production are limited and output in Guangming Village, consumers need to be purchased on the spot.

So how should the "true and false Guangming Village" distinguish? According to reports, this year Guangming Village has strengthened counterfeiting and began to enable new moon cake packaging boxes.

Beginning on August 11, the moon cake packaging box sold offline has been updated. Among them, fresh meat moon cakes use pale pink carton with white magnolia pattern, which indicate "fresh meat moon cakes"; moon cakes with the remaining filling use light green carton with daisy patterns to indicate "special moon cakes". There are brand logo on the box.

According to Xu Chen, deputy president of Guangming Village, the newly packaged magnolia background has Shanghai feelings, which reflects the mentality of advancing with the times in designing products with the old brand; in addition, it also plays a role in counterfeiting. At the same time, the product packaging will be replaced at different times in the future.

At the same time, Xu Chen said that Guangming Village also "fakes" on counterfeit stores in public comments. He reminded consumers that the uniform LOGO of Guangming Village is the authentic Guangming Village store, and other stores have nothing to do with Guangming Village.

How can the old name be broken by the cottage frequently?

In addition to Guangming Village, other old names in Shanghai have also encountered "purchasing Li Gui".

In order to prevent the phenomenon of fishmarks that may exist in the phenomenon of "running legs" and "purchasing", Shanghai Harbin Food Factory chose to take the initiative and launched a unified service method of takeaway. General Manager Chen Yifeng said that before the store also encountered a takeaway brother who had bought the legs on behalf of the legs, "Rather than letting consumers find a little brother to buy it, it is better to go online for the official takeaway, and the quality is guaranteed."

From August 15th, the "Harbin" takeaway is officially launched on the hungry platform. Signature products such as butterfly crisp, apricot peach row, crab fragrant egg yolk pot, and Shangpini Sip Ni can be easily owned at home!

Chen Yifeng said that online takeaway can solve the problems of hot weather and consumers who do not want to go out to buy, but also attract young groups who favor online shopping. "The old name is not willing to achieve the achievements. One of them, our community group purchase is still ongoing, and we will also try TV shopping, short video live broadcasts, etc. I hope that through more channels, the brand and quality are sent to the citizens. "

The old names such as Sanyang Nanxan Store and Shao Wansheng also launched the official website sales and official group purchase channels. In addition to opening the official flagship store on the e -commerce platform, small programs were also designed to increase community group purchase and TV shopping.

Lou Chen, the person in charge of Sanyang E -commerce, said that the new channel has expanded the service radius and increased the consumer group. Taking community group purchase as an example, although it is a special service method during the epidemic, it is sustainable. Community group purchases can realize the direct delivery of factories to the community, which is very efficient. This is the win -win situation between consumers and enterprises.

Huanxin's beautiful packaging

The platform can be given to the authentic deliciousness of the home

Concession group purchase of high -efficiency delivery

Such an old name out of "new flower head"

How do you like it

Source: Shanghai Network Rumor, News House, Dongfang.com, Shanghai News Broadcasting

Edit: Shi Yu

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