2022 "Medical and Aesthetic Industry · Three Regular" standardized forums and initiatives were held in Shanghai

In recent years, with the continuous growth of medical cosmetic consumption demand, the demand and awareness of mass safety and beauty have continued to increase, and the medical beauty industry has ushered in a period of gold development, but at the same time, it also faces severe challenges of high -quality development. On August 16th, the 2022 "Medical and Aesthetic Industry · Three Regular" standardized forums and initiative conferences were held in Shanghai. The guests carried out in -depth dialogue on topics such as existing challenges, standardized construction and consumer trends in the industry to explore the health and sustainable development path of the future medical beauty industry.

The 2022 "Medical and Aesthetic Industry · Three Regulations" event was jointly launched by the China Plastic Surgery Association (hereinafter referred to as the "China Rectification Association") as a guidance unit. Eljian Aesthetics and Xinmin Media jointly launched, and the Xinmin Evening News as a media support unit. Relevant leaders from the China Rectification Association, the Shanghai Market Supervision and Administration Bureau, the Shanghai Consumer Rights Protection Committee, Xinmin Media and other units, the global medical beauty biopharmaceutical field Eljian aesthetics, and the more than 50 medical institutions Representatives and doctors attended the event and jointly proposed the concept of "regular hospitals, regular doctors, and regular products" of the medical beauty industry. This is the seventh consecutive year of Eljian aesthetics to launch the "three formal" initiatives in the industry association.

Zhang Bin, president of the China Plastic Surgery Association, mentioned in his speech that the development of the industry requires the joint efforts of all parties to jointly establish a sustainable medical beauty ecosystem. "We must always adhere to the medical essence of medical beauty, let the healthy and sustainable development of medical beauty, and jointly build the industry atmosphere of Chinese medical cosmetic style."

Qiu Hanhua, general manager of Eljian Aesthetics, said: "In the past seven years, with the joint efforts of all parties in the industry, the" three formal 'concepts have gradually become popular, and consumers have begun to consciously choose regular hospitals, regular doctors, and regular products. I am very confident in the development of the industry, and I also hope that society can give more tolerance and positive guidelines. "

The leaders of Xinmin Media said that they will actively play the value of the platform, aggregate all parties, help purify the medical beauty ecosystem, and promote the high -quality development of the medical beauty industry. "The medical beauty industry has entered the era of strong supervision, which not only explains the determination of the relevant authorities in the industry, but also gives the medical beauty industry an opportunity to standardize, sustain and develop."

Break information barriers to focus on security and beauty

The cognitive threshold of the medical aesthetics industry is high, and the rapid development of the industry and the emergence of new products are endless, which has even increased information barriers. Volkswagen's perception of medical beauty compliance is relatively limited and easily guided by errors.

Tang Jiansheng, deputy secretary -general of the Shanghai Consumer Rights Protection Committee, said: "Medical beauty is one of the important tracks of consumer upgrade. With the rapid growth of the industry scale and the number of consumers, the protection of the rights and interests of medical beauty should be valued and strengthened. The Municipal Consumer Protection Commission hopes to work with industry organizations and head enterprises to work together to improve the level of protection of the right to know the right of medical beauty. "

In recent years, the industry has used digital platforms and high -tech means to continuously increase the transparency of information in the medical beauty industry and increase the public's awareness of medical beauty. Under the blessing of "face value economy", people's aesthetics have continued to improve, and their awareness of security has gradually strengthened.

The "Chinese Women's Injection Crusade Insight Report" jointly released by the "CBNDATA) jointly published by the First Financial Business Data Center (CBNDATA) pointed out that the information era allows the public to have more channels for obtaining information. The transition from the early blind attempt to the scientific choice stage. Medical beauty consumers will understand the differences of different products and choose a aesthetic solution that suits them, and product safety has become the most important consideration factors.

Wang Xiaoyan, CEO of Shenzhen Sunshine Medical Aesthetic Group, said: "In the service session, we also pay more and more attention to help medical beauty consumers identify genuine products, and reduce information asymmetry and opaque information between the medical and beauty industries, markets, and products. Obviously spending, reassuring and confident beauty. "

The popular science popularization of medical aesthetics and the product extension and iteration brought about by the technological innovation of emerging social media has provided a good soil for the development of the medical beauty industry. With the maturity of products, technology, services, and beauty, people's acceptance of medical beauty is getting higher and higher.

Return to medical essence is the foundation of the development of the industry

Gradually returning to the essence of medical care is another gratifying change in the industry.

The essence of medical beauty is "medical", and the importance of doctors in the industry is self -evident. Due to the dual attributes of medical and consumption, the medical and beauty industry has high requirements for doctors' medical professional and aesthetic ability. A good medical doctor must not only have solid basic skills, but also needs to fully understand and evaluate the needs of medical beauty consumers, allow them to accept "right" rather than "expensive" medical services, and provide positive ones Psychological guidance.

"The development of medical and beauty new products and new technologies is changing with each other. Doctors need to use professional knowledge to make reasonable judgments. According to the actual situation, formulate reasonable treatment plans within the scope of compliance indications." Professor Li Shengli of Fushi Surgery said that plastic surgery doctors need to accumulate basic medicine, college, aesthetics, psychological and even humanities, and continuously iterate to update the knowledge system. Therefore, standardized and systematic training is very important.

Eljian Aesthetics and Deloitte's joint writing, the upcoming "The incident increases the event, should follow the trend -the China Medical and Beauty Industry 2022 Inspection Report" pointed out that the lack of resource supply of professional medical personnel has become the existing challenge of the Chinese medical and aesthetic industry in the Chinese medical and beauty industry. One; in addition, the Chinese medical beauty industry has not yet formed a complete and standardized medical aesthetic training system.

In order to make up for the shortage of professional talents, all sectors of the industry are contributing their own strength. Eljian Aesthetic's medical education platform Eljian Academy has been cultivating in the field of medical aesthetic doctors for many years. So far, a leading medical education team of nearly 100 people has been established, and a set of market size, consumer demand and consumer demand and consumer demand are established. Talent education and training system that matches industrial development. According to Qiu Hanhua, Eljian Aesthetics will maximize the advantages of global experts, training teams and medical resources. With the Eljian Academy as the carrier, it provides doctors with professional training and education, and enables the improvement of the level of diagnosis and treatment of Chinese medical doctors. Regular and professional development. "The Shanghai Innovation Center of Eljian Aesthetics has been completed. Together with the Chengdu Innovation Center, it will bring innovation and rich professional medical education training and aesthetic exercises to the industry."

Zhang Chong, the founder and CEO of Zhimei and Group, called on the entire industry chain to return to the essence of medical treatment and provide higher -quality medical beauty services for beauty seekers. "Only by always put quality and safety, emphasize returning to the essence of medical treatment, with the premise of safety and effects, can the industry develop healthy and win public trust."

"Doctors' professional skills and levels determine the height of the development of the industry, and also represent the core competitiveness of a medical beauty institution. The medical beauty industry needs to pay more attention to the value of doctors. Director Mu An said.

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