30 release show "Invite" you!Oriental Fashion Season · 2022 Qingdao Fashion Week August 19th to 22nd

Fengkou Finance reporter Lou Hua

On August 17, the reporter learned from the press conference held by the Qingdao News Office that the Oriental Fashion Season 2022 Qingdao Fashion Week, hosted by the China Textile Industry Federation and the Qingdao Municipal People's Government, will be scheduled to be from August 19, 2022-22, 2022 It is held at eight venues including Oriental Fashion Center, Textile Valley, Haitian Center, Hisense Plaza, Vientiane City, Lida Shopping Center, Jinding Plaza, and Society's Solid Finger Plaza.

This will be organized by the Qingdao Industrial and Information Technology Bureau, the Qingdao West Coast New District Management Committee, the Shandong Provincial Department of Industry and Information Technology, the China Clothing Association, the China Textile Industry Federation of Circulation Branch, the China Clothing Designer Association, Shandong Textiles and clothing clothing According to the association, Qingdao Zhongfu Yilian Fashion Industry Investment Group is implemented. Co -organized by Limited, Qingdao Joyloop women's clothing brand, Qingdao Aids Brand Management Co., Ltd.

In accordance with the requirements of the Municipal Party Committee and Municipal Government on accelerating the construction of the "vibrant ocean capital, wonderful and pleasant city", this Flowing Week continues to focus on the theme of the "emerging power", further optimize the market operation model, and improve the level of professionalism, marketization, and internationalization. Highlight the characteristics of "close to the market, close to the industry, and close to the enterprise", and build a "one master, multi -assistance, multi -point linkage, the whole city fashion" pattern. By hosting a series of theme activities such as brand release, Douyin Shopping Festival, Experience Exhibition, and Summit Forum, it will comprehensively amplify the industrial engine effects of brands, cultivate talents, expand the market, and serve enterprises to help enterprises and designers gain benefits, create textile clothing and clothing clothing, create textile clothing and clothing clothing The ecology of the fashion creative industry has helped the high -quality development of the textile and apparel industry, creating a high point of the transformation system of Qingdao fashion creative ideas and the transformation of the textile and clothing industry.

Highlight interpretation:

Docking high -quality factor resources to help expand market space

This time Fashion Week focuses on "buyers fashion week, fashion buyer festival", strengthen original transactions and promote consumption. Hold the "Oriental Fashion Season 方 2022 Qingdao Fashion Week Douyin Shopping Festival" to explore a new path that combines the "runway" style with the mass consumption, bringing the diverse fashion consumption experience of "watching shows on the clouds, buying and buying" Essence

Feng Wei, deputy leading cadre of the Qingdao Industrial and Information Bureau, introduced that on the one hand, through the unique form of "release show+cloud transaction+cloud forum", the brand has gathered in the clouds, and the fashion week is put on the Douyin live broadcast, online sales are sold, and online sales are sold. Brand clothing helps original designer brands and supply chain to display the latest sales of sales, and open up from display to all aspects of sales. On the other hand, the supply chain brand and designer brand organizations are invited 30 release shows (25 online and 5 offline). , Published by the Weizhi Valley Organization Fashion Clothing Brands, the release of a stylish creative brand, released a show in the Hailian front -line cloud in the cloud Shanghai Tian Organization. The Douyin Platform makes the online marketing and catwalk activities organically combined, build an industrial supply and demand docking platform, integrate market channel resources of all parties, and comprehensively improve the professionalism, platformization and intelligent level of fashion week service enterprises. Then, in the fashion buyer session, we will organize activities such as the buyer forum to serve the industry's fashion buyers to negotiate and trade with the help of offline and online ways to comprehensively enlarge the effectiveness of serving companies and promoting industry activities.

Focus on the original shortcomings of the industrial chain and build an industry creative design source place

Relying on the original trading platform of the Oriental Fashion Center and the original finished product exhibition and marketing activities of the Oriental Fashion Center, promote the development of the fashion creative industry with original design, focus on the demand for new retail markets in China, and highlight the cloud trading model.

Feng Wei introduced that on the one hand, the original design of the 2022 autumn and winter ordering meeting was held at the Oriental Fashion Center to enhance the exchanges and cooperation between the designer, the supply chain, and the brand. Hold the first nationwide weaving exhibition and the 6th Qingdao Valley Fashion Buyer Festival in the Textile Valley, and combined with the "Gallery Network Red Sinus" to carry out live and cargo to promote procurement negotiation, grab orders, production demand docking and market cooperation. Then there is a team that focuses on cultivating high -quality local designers and talents, holding 2022 Qingdao's top ten fashion designer selection contests to build an original design plan for original design. In order to further expand fashion consumption and closer the distance between fashion weeks and ordinary citizens, choose to organize original brand series and marketing activities at Yunshang Shanghai Tian, ​​Hisense Plaza, Vientiane City, Lida Shopping Center, Jinding Plaza, and Syllabus Plaza. Promote the development of original design products and brand. Then it continues to promote the integrated development of the textile and apparel industry of the Five Cities of the Jiaodong Peninsula, integrate and optimize industrial resources such as R & D design, exhibitions, and ecological platforms. By improving the original design level, the Qingdao textile and clothing industry has transformed from "manufacturing" to "intelligent manufacturing".

Expand industry coverage and improve the effectiveness of the service industry

This time, the high -quality development of the textile and apparel industry chain around the fashion, continuously optimize the structure of the sector, further enrich the content of the activities, strengthen the development of service enterprises in all aspects, and promote the effectiveness of industrial transformation.

Feng Wei introduced that focusing on retail transformation, adopting online forum live broadcast forms+offline live interactive forms, holding two theme forums and 1 salon event at the Oriental Fashion Center, Textile Valley Dahe drainage potential retail store B -side customers, and realize the selection and retention of customers' interested cooperative customers. The 70th anniversary celebration of the Hao Jianxiu team was held at the Textile Valley. China · Qingdao Fashion Asian Trends Art Festival is held in Yunshangtian. Fourth, a series of fashion trend activities such as artistic trend exhibitions, fashion tide play activities, C -end ordering meetings, and fashion public welfare at the Oriental Fashion Center. On the morning of the opening ceremony of the Fashion Week, the "Textile Intelligent Manufacturing Entering Park · Qingdao Station" will also be held. Organizational suppliers will conduct special docking with some enterprises, and propose textile intelligent equipment, equipment interconnection, intelligent detection, information system, logistics, logistics, logistics, logistics Refined landing plans in warehousing and other aspects, helping Qingdao textile clothing and textile machines and small and medium -sized enterprises to improve quality and efficiency, transform and upgrade.

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