Tencent's net profit has declined in four consecutive quarters from a year -on -year decline in the future may be inserted in the video number

Cover Journalist Ouyang Hongyu

On August 17, Tencent released the 2022 Q2 performance report. The financial report shows that revenue achieved 134 billion yuan in the second quarter of this year, a decrease of 3%year -on -year; net profit was 18.6 billion yuan, a year -on -year decrease of 56%; under non -international financial reporting standards, the net profit after adjustment was 28.1 billion yuan, a year -on -year decrease of 17%. Net profit has fallen year -on -year for four consecutive quarters, but the decline has narrowed from the previous quarter.

Specific to each business line, the absolute value of the business sector that plays the main engine of the income engine is comparable to the same period last year. Among them, the revenue of the value -added service business was 71.6 billion yuan, which still occupied half of the rivers and mountains in total revenue, of which the local market revenue was 31.8 billion yuan. Fintech and corporate service business revenue was 42.2 billion yuan, accounting for 32%of total revenue. It is worth noting that the advertising business revenue was 18.6 billion yuan, a year -on -year decrease of 18.4%.

It can be found that its profitability has continued to weaken in the past year of Tencent's financial report in the past year, and its net profit growth may have fallen into stagnation. Public information shows that since Q2 of 2021, Tencent's quarterly profit amount has fallen from 34.039 billion yuan, fluctuating all the way, and has fallen to 25.545 billion yuan in the first quarter of this year. From the perspective of the main business, the main reason for the continuous decline of Tencent's net profit is the continued decrease in advertising business revenue. It has declined for four consecutive quarters since Q2, 2022.

It is worth noting that in the case of weak total income growth, Tencent relies on the relatively stable net profit by making low cost. The reporter noticed that Tencent's channels and distribution costs, cloud project deployment costs and content costs decreased, of which sales and marketing expenditures decreased by 21%year -on -year. However, even so, Tencent is still investing in research and development. In this quarter, R & D investment has reached 15.01 billion yuan, an increase of 17%year -on -year.

Regarding the continuous decline of net profit, Tencent explained that it has taken the initiative to withdraw from the non -core business, tighten marketing expenditure and operating expenses to maintain profit -making stability; in the future, new sources of income will be increased, such as in the video number Add information flow advertisement.

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