"Camp Zhazhai" with fire outdoor mobile power supply

□ Our reporter Lu Yue

At the WBE2022 World Fair and the 7th Asia -Pacific Battery Exhibition in Guangzhou recently, the energy storage and outdoor power fields were concentrated on the exhibition, becoming a highlight of this exhibition. The reporter saw that outdoor mobile power supply has become a new category of explosive growth at the moment. In the tourist scenario of "small gathering and large space", consumers have become "optional" for more and more families to travel.

The turnover increased by more than 10 times year -on -year

With the rise of new trends such as consumers in the post -epidemic era, and enthusiasm for outdoor tourism, the outdoor mobile power supply market has become more and more hot. Comprehensive data shows that during the "618" period this year, the turnover of outdoor mobile power supply increased by more than 10 times year -on -year. At the same time, my country's outdoor mobile power supply accounts for more than 90%of the world's global. It is expected that the global annual shipments will be more than 30 million units in the next four to five years, and the market size will be about 80 billion yuan.

The fiery market has also continued to rise in the scale of industry companies. Data from Tianyan Check shows that there are currently more than 20,000 names or business scope of "mobile power" in China. From the perspective of regional distribution, the number of companies in Guangdong is far ahead.

The reporter saw on multiple online sales platforms that the types of outdoor mobile power currently on sale are diverse. From the perspective of appearance and function, it is mainly divided into portable products similar to traditional charging treasures, and larger professional -level products with capacity and size. The price ranges from nearly 1,000 yuan to tens of thousands of yuan. In terms of type, outdoor mobile power supply includes AC, DC, car charging, USB-A, Type-C multiple interfaces, where the USB-A port supports mobile devices. After checking the product evaluation, the reporter learned that the audience of portable products is more extensive, while the price is higher and the transportation and carrying higher requirements for professional -grade products. company.

From the perspective of the brand, the outdoor mobile power currently on sale is from Huabao Xinneng, which occupies more than 20%of the world's market share, and in addition to Zhenghao Technology, Delan Minghai and Anke Innovation, Xiaomi, Huawei, Jingdong, Ningde Times, Bulls, etc. More and more manufacturers and brands have tried water to seize this blue ocean market.

Cost quality demand becomes the largest motivation cause

The reporter learned that the outdoor mobile power supply refers to a portable energy storage power supply with built -in lithium ion batteries and its own reserve electrical energy. With the advantages of large capacity, long battery life, and support for high -power equipment charging, consumers are called "large charging treasures". Industry insiders pointed out that as a category of "niche" that has been "niche" for many years, the quality of camping quality at the moment has become the main factor that drives the rapid heating of portable energy storage tracks.

"Compared with the earliest charging treasure, the outdoor mobile power supply capacity is larger and the function is stronger, which can fully meet many electricity needs during travel." Camping enthusiast Wang Jun said in an interview with reporters that as a more commonly used portable storage at the moment Energy products, outdoor mobile power supply can be used in various scenarios such as camping, fishing, cycling, picnic, outdoor sports, etc. In addition to being able to charge mobile phones and computers, drones, photography equipment, lighting equipment, etc. can also be provided through it. Power supply. And another off -road enthusiast Zhang Tao also told reporters that with the continuous improvement of outdoor activities, all types of equipment need to be continuously upgraded, and outdoor energy storage equipment also needs to be replaced with changes in quality and functional needs. " From the initial vehicle power supply and portable charging treasure, to today's professional -level outdoor power supply, it has been changed four times in three years, with a total investment of more than 30,000 yuan. "

According to the report data from the China Chemical and Physical Power Industry Association, the market size of the portable energy storage industry has reached 11.13 billion yuan in 2021. It is expected that global shipments will exceed 30 million units by 2026, with a total amount of 88.23 billion yuan. The average annual compound growth rate will remain around 66%.

"According to the needs of consumers' multi -scenario, the current industry products not only adapt to more charging needs in more scenarios, but also have a significant increase in cost performance." As the 2022 World Battery Industry Expo Expo, the relevant personnel of Tianneng Group are also accepting During the media interview, it also admits that the development prospects with broad development prospects may become a new direction for traditional battery companies.

Safe use cannot be ignored

Experts admit that the market's fierce competition and the continuous iteration of related technologies such as batteries and inverters, the application range and advantages of outdoor mobile power supply are constantly expanding and manifested. As the "Fourteenth Five -Year Plan" emphasizes the vigorous development of clean energy, it has pushed the industry to the fast track of development.

However, in interviews and browsing a large number of product evaluations, reporters noticed that some consumers pay special attention to "safety" when purchasing outdoor mobile power products, and have become important basis for their purchase of products and functions. Many consumers have stated that in the case of traditional charging treasures repeatedly exposed hidden dangers, outdoor mobile power supply with higher capacity and more complex use scenarios can be guaranteed?

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