Fully strive to be a good rural revitalization financial "shop primary two"

Fully strive to be a good rural revitalization financial "shop primary two"

Xing Wenyun

As the main financial army of local financial and deep farming, Shandong Zhaoyuan Rural Commercial Bank has always adhered to serving the local economic development as its own responsibility, focusing on the main business of the main responsibility, and keeping in mind the glorious mission of "farming -oriented and serving farmers" , Persist in the small positioning of agricultural branches, practice inclusive finance, bravely bear the mission, and be a good rural revitalization finance "shop primary two". As of now, the bank's loans of the bank are 8.771 billion yuan, of which 7.563 billion yuan in agricultural loans.

Focus on party building and co -construction to help rural revitalization. Zhaoyuan Rural Commercial Bank has continuously consolidated and deepened the results of party building and co -construction, further promoted the effective connection of party building work and rural revitalization work, strengthened communication and collaboration, took the initiative to sign party building and strategic cooperation agreements with relevant local government departments, carried out party building and co -construction activities, and stimulated "party building construction + Politics and banking enterprises "new momentum; continuously strengthen the development of loan products, innovate financial products to help farmers, deeply cultivate the three farmers' markets, and effectively solve and meet the problems and financial needs encountered in the development of the three farmers and small and micro enterprises. Provide financial support for the enhancement of rural economic vitality. At the same time, reducing large loans through various channels, issuing poverty alleviation loans, helping rural revitalization, and optimizing credit structure.

Persist in multiple measures and do a good job of financial services. Zhaoyuan Rural Commercial Bank through financial technology innovation, optimizing data processes, upgrading equipment, continuously enhance customer experience, enhance the competitiveness of industry services, give full play to its own multi -line long and wide advantages, rely on the "smart marketing system", establish information to establish information to establish information Archives, formation of inclusive finance "big data", allowing data to run more, and the masses running less; further strengthen the training etiquette training of the hall, the enthusiastic service of the tellers as the focus of the daily business work, and the principle of "aging aging" services. Under the premise of retaining the traditional business processing model, actively carry out the popularity of fintech, carry out the micro -sand dragon activities of the hall, and teach the elderly to use smartphones to allow more customers to experience the new financial experience brought by technology innovation. The smart marketing system is 616,900, and the information is complete 488,200.

Practice inclusive finance and broaden service channels. Zhaoyuan Rural Commercial Bank has visited the "Red Vest Marketing Service Team", penetrated into the village, communities, commercial districts, and parks to conduct visiting marketing, and timely understand the production and operation status and capital needs of farmers, individual industrial and commercial households, and small and micro enterprises. Do a good job of financial services in a targeted manner, "what services do you need" and "what services do I provide" to provide customers with "a small" financial service; form a "mobile financial service team", and continuously expand the financial service radius and duration of the sub -branch of the district. On -site services, you can handle various businesses without leaving the house, and carry out in -depth "office in the village" and "whole village credit", and provide "door -to -door service, overall credit, and loan on -door on -door" for villages and communities. New financial services, comprehensively promoting "inductive credit", allowing customers to obtain credit by credit, and can lend online, which effectively enhances the convenience of customers to obtain credit. As of now, the bank has completed a total of 685 administrative villages' "Credit Credit", covering 100%, a total of 72,300 credit customers, and 9,489 households. Since the beginning of this year, a total of 317 visits to the Red Vests have been carried out, 245 mobile services have been launched, and the customer manager is in the village 3436 times.

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