China Advertising Association: To support the healthy development of the platform's economy

On April 29, the Political Bureau of the Central Committee of the Communist Party of China held a meeting to analyze the current economic situation and economic work. The meeting emphasized that it is necessary to promote the healthy development of the platform, complete the special rectification of the platform economy, implement normalized supervision, and introduce specific measures to support the healthy development of the platform. The platform economy is an important force to promote economic and social development. Platform enterprises are important advertising market entities. Platform advertising is an important factor in supporting the economic development of the platform. Advertising revenue accounts for 30%to 90%of the overall income of each platform, accounting for the entire China More than 70%of the advertising market size. Promoting the healthy development of the platform's economy is also the healthy development of the advertising industry.

Platform companies have played a leading role in the digital economy. Since the 18th National Congress of the Communist Party of China, the Party Central Committee has attached great importance to the development of the digital economy and launched a series of comprehensive measures. The achievements of the development of the digital economy have attracted worldwide attention. The proportion of the digital economy industry in the national economy has increased, and the growth rate has increased, which has become an important engine of China's economic stable growth. In the digital economy market and related industries, the platform economy accounts for a large proportion. According to statistics, the platform's economic sales in 2021 reached 13.1 trillion yuan, accounting for a quarter of the total social retail sales, and online sales, living services, social entertainment, financial services, information and information, and computing applications. Class platform, digitalization and digital industrialization of the industry, promote the change of traditional production methods, and enrich the daily consumption life of residents. The platform economy derives a large number of new occupations in the digital economy field, which directly drives new employment. The internationalization of the digital economy, participating in the international economic cycle, is inseparable from the services of cross -border e -commerce and cross -border payment platforms.

Platform companies perform enthusiastic in social welfare undertakings. Over the years, major platforms have adhered to their original intentions, enthusiastic public welfare, and feeding the society. They not only pay attention to the speed of enterprise development, but also pursue growth temperature. In recent years, major platforms have invested 100 billion yuan of donations and donations, as well as manpower and technology, and long -term support for social welfare in poverty alleviation, rural revitalization, ecological construction, special groups, education and health, charity relief, disaster relief production, social employment and other social welfare, social employment, etc. Public undertakings help common prosperity. It is particularly worth mentioning that the platform has timely develop new technologies and functions of serving the society and serving the people with strong social responsibility, cooperating with the needs of the government and the people, and solving the new needs of special periods. The people have gradually become accustomed to using and enjoying platform services, and intuitively feel the convenience brought by the rapid development of the platform to social management and people's lives. Although the platform itself has not been promoted, its social value and feelings reflect the social value and feelings of public welfare love and service convenience, and the viscosity of the user's platform is getting stronger and stronger.

Platform companies have played an important role in anti -epidemic. Since the epidemic, the platform has quickly responded. In addition to donating and supplies to the anti -epidemic, it has played an irreplaceable role in key nodes such as epidemic prevention and control, supplies of material supply, home office and living security. Taking material supply as an example, during this round of Shanghai epidemic, residents to buy a must -have supplies of life rely on the platform to provide technical and supply chain support to a large extent. During the government, the platform provides the public with services such as online office, learning, information, social networking, entertainment, etc. to ensure work, learning and living order. The platform cooperates with the many applications of the government's development of epidemic prevention and epidemic resistance, which greatly improves the efficiency of anti -epidemic prevention and the convenience of epidemic control.

The platform economy solves a large number of college students' employment. Practitioners on the platform economy are generally lighter, of which college graduates account for most. Due to the high treatment and work starting point, the so -called "big factories" of platform companies are the key directions for many young students to choose employment. Platform companies recruit a large number of fresh graduates every year, recruiting intern who recruit reserves for reserves all year round. Each year, hundreds of thousands of undergraduates and graduate graduates can be absorbed by the platform economy. It has opened up important channels for the employment of college graduates that the country is most concerned about.

Supporting the healthy development of the platform is also the need for my country to participate in the international Internet field. The largest Internet platform in the world is the most important revenue model is advertising revenue. For example, Google's advertising revenue in 2021 exceeded US $ 200 billion, accounting for more than 80%of Giveted revenue, surpassing the sum of the total advertising market size in China; Facebook 2021 advertising revenue reached 114.9 billion US dollars, accounting for 97.5%of Facebook total revenue. It is the sum of the top four of China's Internet advertising revenue; Amazon's advertising revenue in 2021 was 31.2 billion US dollars, an increase of nearly 40%; Apple, which is the main business of terminal equipment, also actively deployed the advertisement. As the revenue model of other countries and regional platform economies, advertising in my country is also an important support for platform operation. Platform advertising has developed rapidly in the past few years, and the growth rate has slowed in recent years. This year, some platforms have begun to decline. But this track cannot be behind, because the platform economy can only be able to serve consumers more and better after more operating income, solve employment problems more, and invest more in research and development, especially the development high development, especially the high development high Scientific and technological projects, which can be more capable of participating in competition in the international field.

Under the effective supervision of the country, especially after special rectification, some problems that the platform exist in consumer rights, information security, and monopoly competition has been governed. The development concept of serving consumers and people is more established. The adverse information on the platform has greatly reduced, the illegal illegal advertisements have declined, and the platform rectification has achieved significant results. Normal supervision also marks the period of extensive development of the platform economy that ended some platforms and some fields, and entered a new stage of regulating healthy development. Promoting the active and healthy development of the platform is the direction and focus of the economic development of the platform in the future, and it is also an inevitable requirement for economic healthy development. Support the healthy development of the platform's economy, and enhance confidence in platform companies. It is necessary to rectify and rectify the platform economic governance and strengthen supervision, and the effect is also significant, but it cannot be stigmatized in some places and some people's views because of the platform economy, so that the platform companies are somewhat handy. Giving the platform a good public opinion environment and operating environment to enhance confidence in platform companies, it is important to the healthy development of the platform economy. Since the meeting of the Political Bureau of the Central Committee of the Communist Party of China on April 29, the State Council Executive Meeting on May 5th pointed out that it is necessary to introduce specific measures to support the healthy development of the platform as soon as possible; on May 17, the National Committee of the CPPCC held a special consultation of "Promoting the Sustainable and Healthy Development of the Digital Economy" At the meeting, Deputy Prime Minister Liu He said at the Special Consultation Association that entrepreneurs are the most important subject of innovation. It is necessary to support the sustainable and healthy development of the platform economy and the private economy, study and support the healthy development of the platform economy, and encourage platform companies to participate in major national science and technology Innovative projects; on May 18, Premier Li Keqiang emphasized that "supporting platform economy and listing financing at home and abroad", etc. The policy orientation of the development of the platform for the development of the platform is clear and clear, and the platform market entity has eaten "Xinxin Wan". The central and local media continuously commented on platform economic Heralds, expert interpretations, etc., and cheered for the platform economy. I hope that the platform economy will enhance confidence and then drum courage.

Promoting the positive and healthy development of the platform economy, we must have a correct understanding of the platform economy. There is a view that the platform economy is not the real economy, but "from reality to false." In fact, the platform economy is also a "real economy". It has a platform for high -tech construction, which has various functions that meet social needs and facilitate people's lives. There are huge amounts of fixed assets investment, a large number of staff employment, and the elements of the platform economy are compared. "Reality". As for the platform economy did not create wealth, Marx said in the Capital theory: "Commodities to currency are a thrilling jump. If it falls, it is not only the commodity, but the owner of the commodity." After the product is produced by the producer, it is linked to the vital interests of the producer. In the process of currency -as the medium exchange, the goods -currency -commodity and product producers can only achieve the jump of goods to the currency. Replace the product with currency that can be exchanged with all other products, so that the producer can be exchanged to the goods they need to meet the needs, otherwise the producer cannot survive in the market. In today's era, the platform economy is an important channel for realizing this "thrilling", and advertising is an important promotion. Today's markets are generally worried about product production, and worry about how to sell goods. From 2012 to 2021, the total retail sales of the entire society increased by 1.1 times, and the sales of platforms increased by 9 times, which shows the great contribution of the platform to consumption. Therefore, the platform economy should be viewed from a comprehensive, scientific and development perspective. The platform economy is an important part of the digital economy. "Digital+" has become the consensus of economic development. The integration of the digital economy, the manufacturing industry, and the service industry has strengthened the economic volume and improved the economic quality. Therefore, the platform economy and the real economy deliberately opposed it, thinking that the platform economy shock or even destroyed the real economy, and then the stigma of the platform economy is not conducive to the healthy development of the platform economy and is not conducive to the development of the real economy. Of course, the platform economy is not a vacuum environment. Just like the offline economy phenomenon, it is impossible to completely eliminate violations of laws and regulations. Therefore, the industry and enterprises must learn lessons and strengthen self -discipline. The growth of platform enterprises in the market, the market has also promoted the economic development of the platform. It should follow the market rules, fear market rules, establish and improve corporate autonomy system that is compatible with normalized supervision, reduce hidden dangers, and reduce risks. At the same time, we must give full play to industry self -discipline. The role is that industry self -discipline is the true love for platform companies. Industry associations should organize platform companies to carry out self -discipline wider and deeper, formulate industry standards, group standards, self -discipline specifications, etc., provide industry information, organize industry training, help platform enterprises advance in advance in advance Early warning, avoid and timely eliminate hidden dangers of violations of laws and regulations, guide and help platform companies' integrity operations, standardize development, improve the quality of development, and effectively achieve "service industry self -discipline, service industry rights protection, and service industry development", so that the platform economy is stable and far away.

We firmly believe that under the strong leadership of the Party Central Committee, the Chinese economy will definitely defeat temporary difficulties and return to normal development track.Diagnosis treats China's economic development situation. The long -term good fundamentals have not changed. The platform economy is expected in the future, and platform companies are also promising.Facing the release of a new round of consumption potential, the mission and responsibility of promoting consumption and stimulating economic development, more support and encouragement to the platform economy, platform companies will definitely strengthen confidence, inspire the spirit, adhere to the purpose of the people's supremacy, adhere to innovation and promote promoting innovation and promotionDevelop, create more and better products, use more innovative results to meet social needs, people's requirements, and market needs, realize the transformation and upgrading of the platform and high -quality development, to stabilize the market, benefit people's livelihood, promote development to make new onesMore contribution.

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