Viewpoint ｜ How to remove the hats of the "Small Industry"

Recent Scope of implementation of unemployment and work injury insurance premium policy. A few years ago, the film industry was unlimited, and the capital outside the industry was very optimistic. It was claimed that "not bad money, but only good projects"; I did not expect that the light was no longer a few years later, and it was clearly stimulated by relevant state departments. It is an indisputable fact that the film encounters the industry's predicament. How to remove the hats of the "interested industry" as soon as possible and come out of the dilemma, it is worth thinking about.

If we are familiar with film history, we will find that the movie has gone through many "interested industries". The most recent time was from the late 1990s to the beginning of this century. At that time, the cinema was changed to supermarkets and ice rinks, but the video hall next to it was crowded. As the country with the most population in the world, China was ranked outside the world. At present, the film market has not yet fallen to the level. After all, on Sunday (June 12) just passed, there were more than 10,000 urban theaters nationwide, and the operating rate exceeded 83%. Because of the release of Jurassic World 3, the box office of the country exceeded 130 million yuan on this day. At this time, everyone needs to make a group force to promote the industry as soon as possible.

The first is to find the way to break the situation based on the real situation of the entire industry. In recent years, due to the prevention and control of the epidemic, field surveys have become more and more difficult, and the film market has changed rapidly. If there is no extensive and in -field investigation, the policies formulated are likely to deviate from the actual industry. Therefore, we look forward to investigating and research on the entire industry and the entire industry chain, and in -depth analysis of the current "puzzled industry" of the current movie, where is the question. What everyone is confused is that there are so many theaters, the theater's business rate is so high, but the film side is unwilling to play a new film. What is the reason? Finding the root cause, finding the way of breaking the situation is the primary problem in the industry.

The second is to give the film industry a better economic policy. After the reform of the cinema system in 2002, the reason why Chinese films continued to grow rapidly for many years, and the compound growth rate reached more than 30%, which was closely related to the favorable economic policies at that time. This time, the country's incorporate the implementation of the film industry into the implementation of social insurance policy is a positive signal. In addition, Jiangsu, Zhejiang, Guangdong and other places are subsidized by theaters who prevent and control the prevention and control of the epidemic. After all, the theater is a reinstalled industry. Each investment is at the level of millions of yuan or even 10 million yuan. Once closed, it is difficult to re -construction. The theater is there, and the foundation of the industry is. In the long run, it is best to expand the scale of film funds like South Korea and support the operation of key movie projects through funds and other means. In recent years, the theater industry hopes to slowly pay or exempt special funds for the development of the film industry. According to the current policy, the film is charged at 5%of each movie fare. When the theater's box office income is high, 5%is not a large number; but when the theater is difficult to survive, 5%is likely to be the last straw that crushes the camel.

Once again, the administrative department should come forward to coordinate the representatives of the large enterprise of the publisher and the theater theater, and solve the "film shortage" problem as soon as possible. Last weekend "Jurassic World 3" was released, the box office was less than 400 million yuan in the first weekend, and it failed to achieve the effect of the market rescue of "Bayai" in 2020. The industry boosted the spirit. At this time, the interests of the domestic film side and the screener were not consistent, and the government required the government to be strongly involved in order to reconcile the contradiction between the two. If there is a good film one after another, the vitality of the theater will be stimulated immediately. At this time, the filmmaker and the screener will cooperate sincerely to solve the problem of "film shortage" as soon as possible to be glorious.

Finally, the producer must be encouraged to make more grounded films. In recent years, many key films launched by the film industry have high theme connotation and artistic quality, and have been recognized by many audiences. But objectively, the real subject matter, especially, is closely related to the production and life of the masses. It can be more resonated with the audience like "Flower Rings under the Mountains", "Furong Town", "Life and Death", and "I'm Not a Medicine God". At the same time, we see that hot issues in real life are endless, but our movies seem to rarely touch these fields. This phenomenon needs to be changed. After all, the work of creative grounding and transmitting positive and healthy values ​​is the foundation of the film industry.

In the past two days, Yu Minhong took the inspirational story of New Oriental's transformation to everyone. The frustration of New Oriental's experience is not big, but Yu Minhong has gone up and brought out of the predicament with New Oriental. Looking forward to the film industry, like New Oriental, with the indomitable toughness, it will take off the hat of the "plenty of plenty of industries" as soon as possible.

Picture source: Douban

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