Let customers be a spokesperson, Shanghai Yizhi Aesthetic Institution is fined

Zhongxin Jingwei, August 16th. Recently, the administrative penalty information released by the website of the Shanghai Market Supervision Bureau shows that Shanghai Huamei Medical Beauty Hospital Co., Ltd. (hereinafter referred to as Huamei Medical Beauty) was released for the release of the first medical advertising advertising spokesperson to make recommendations and proved that the fine was fined. 130,000 yuan.

Screenshot of the website of Shanghai Market Supervision Bureau

The penalty decision mentioned that Huamei Medical Beauty signed an agreement such as the "Portrait Right Use Contract" with a number of customers. Using them as the spokesperson of the parties to make recommendations and proofs, Huamei Medical Beauty will give them a reduction in the cost of medical beauty projects they make. reward.

The above behavior violated Article 16 (1), paragraph 4, paragraph 4 of the "Advertising Law of the People's Republic of China", "Medical, Drugs, and Medical Device Advertising shall not include the following content (4) Use the advertising spokesperson to make recommendations, proofs ..." constitutes constitutions to constitute, and constitute It was the behavior of publishing the spokesperson for medical advertising to make recommendations and proofs.

In this regard, the Market Supervision Bureau of Shanghai Pudong New District ordered Huamei Medicine to eliminate the impact within the corresponding range and fined 130,000 yuan. (Zhongxin Jingwei APP)

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