Create a characteristic industry along the yellow -coast -salt -alkali land -Yellow River mouth hairy crabs climbed up to the people's dining table

The picture above is well educated crab, and the Yellow River mouth hairy crabs are deeply welcomed by consumers. Photo by Wang Na (Visual)

The picture on the left is a standardized breeding pond in the Yellow River mouth hairy crabs.

Photo by Liu Wenming (Visual)

Visitors who drove to the PC camp of Beidaihe Bay Camp for holidays were picked up by the sea. (Information picture)

When it comes to hairy crabs, many people think of Yangcheng Lake. In recent years, the Huanghekou hairy crabs have "rampant" to the table of people. The trembling Yellow River wrapped in a large amount of sediment entered the sea in Dongying, Shandong. The hairy crabs that grow up here enjoy sufficient light, drink slightly salt salt Yellow River water, eat delicious water grass, small fish and shrimp, and snails.

"Our customers are all over the north and south of the river, and there are many customers in Southeast Asia. The customer service has more than 10,000 customers after sales. The most impressive is the sales of 2021, and my personal sales performance reached more than 10 million yuan." Song Jingjing, a salesperson of Technology Co., Ltd., said that on September 5 last year, the sales season of Huanghekou's hairy crabs opened to catch up with other products for half a month. Last year, the company's annual sales exceeded 50 million yuan, and 3 million hairy crabs were snapped up.

Today, there are "Yangcheng Lake" in the south, the "Yellow River Estuary" in the north, and the golden signboard of "Yellow River Estuary Hairy Crab" is getting brighter and brighter. In recent years, the concept of "green water and green mountains is the golden mountains and silver mountains" concept of Kenli District, Dongying City, deepen the cultivation of the characteristic and advantageous industries of the "Yellow River Estuary Hairy Crab", and unswervingly follow the road of high -quality development. Brand operations, realize the high -end extension of the Yellow River's hairy crab industry to the value chain. This characteristic industry along the yellow coastal saline -alkali land is helping to promote consumption and rural revitalization.

Realize "Selling Selling"

Kenli district has raised hairy crabs since the early 1990s. Initially, the breeding model was based on extensive breeding, mainly feeding low -value bait such as bran, soybean meal, and corn. "At that time, the crabs for breeding were small, with low economic benefits. The average yield per mu was about 60 catties, and the average benefits of acres were about 1,000 yuan." Said Li Zijun, director of the Marine and Fishery Bureau of Kenli District, Dongying City.

In order to promote the healthy development of the Huanghekou hairy crab industry, Kenli District issued the "Opinions on Supporting the Integration and Development of Modern Agriculture and Tourism". The road has introduced two leading enterprises, Hengsheng Agricultural Technology Co., Ltd. and Huize Agricultural Technology Co., Ltd., and also formulated technical regulations and quality standards for hairy crab breeding of the Yellow River Estuary. In 2021, the exquisite area of ​​Huanghekou hairy crabs in the Kenli District reached 52,000 mu.

"Our company promotes the ecological healthy breeding model of 'grass, thread, dilute, and hybrid", supplemented by special composite feed, yellow and delicious in the crab body. The current average is 3.5. "Wang Xinjun, chairman of Dongying Huize Agricultural Technology Co., Ltd., told reporters.

At present, the annual output of Huanghekou hairy crabs in Kenli District has reached 4,468 tons, and the output of hairy crabs in standardized breeding bases exceeds 200 catties. The average output value of acres is more than 10,000 yuan.

"In the past, it was said that it was sold now, and it was not worried about selling it! Without autumn wind and itchy crab feet, the Huanghekou hairy crabs we cultivated were already very popular." Wang Xinjun said, Hengsheng and Huize company, two companies, two companies, Hengsheng and Huize At present, the export qualifications of 4 countries and regions such as Singapore and Malaysia have obtained export qualifications.

On the Taobao platform selling the stores of the Yellow River mouth hairy crabs, the reporter saw that 10 crabs with two to two to 3 are basically around 300 yuan, and a boutique super crab gift box with 8 two to 5 two. It is 1288 yuan. Some buyers commented: "Very fresh, delicious and sweet, and you will repurchase."

"It's delicious, eat a sweet taste of the Yellow River, and the family likes it very much. Before the Mid -Autumn Festival, I buy four or five boxes online. In addition to the enjoyment of my family, I also give it to my friends and relatives. Become the 'iron powder' of the Yellow River mouth hairy crabs. "Tianjin consumers who have always wanted to come to Huanghekou to see the growth environment of the hairy crab, and recently, at the Yellow River Estuary Hairy Crab Industry Research Institute, finally compensated.

Good educational crab

The excellent ecological ecology of the Yellow River has bred the unique quality and high nutritional value of hairy crabs of the Yellow River. Born in the sea, grew up in the Yellow River water, eat waterweed, swallow fish and shrimp.

"High -quality hairy crabs are characterized by green back, white belly, yellow hair, and golden claws. This is given by natural alkaline wetland soil." In Hengsheng Agricultural Hairy Crab Breeding Base, Li Jianhui, Chairman of Hengsheng Agricultural Technology Co., Ltd. According to the introduction, the light salt of about 3 ‰ of the Yellow River water makes the hairy crabs fresh and sweet. Trace elements such as phosphorus and zinc are also rich in trace elements and essential fatty acids and free amino acids.

"Good educational crab, the signboard of the Yellow River mouth hairy crab is 'Yellow River Water'. Our company's ecological breeding model adopts in -situ repair, through measures such as water storage, slope anti -seepage, planting water plants, etc. With zero emissions and circulation, the efficiency of the unit's water volume can be increased by 30%, and the water quality problem is solved in the crab pond. "Wang Xinjun said.

In addition to the Yellow River water, varieties are also key. Kenli District invested 200 million yuan to build the Yellow River Estuary Hairy Crab Industry Research Institute to carry out research on the research and industrial development research of the Yellow River mouth hairy crab breeding and industrial development. Cooperate with Shandong Freshwater Fisheries Research Institute, Shanghai Ocean University and other universities, introduce Professor Cheng Yongxu, a scholar of the Yellow River Delta, and more than 10 experts from various types of experts to set up a scientific research team to comprehensively carry out the selection of new varieties of hairy crabs in Huanghekou. In order to strengthen the source of quality, Kenli District applies blockchain traceability technology to the entire process of hairy crab production, covering all aspects of crab seedling cultivation, breeding to adult crab fishing, and sales. Production data, logistics data, and product status information form product traceability data warehouse.

"Each hairy crab has a QR code 'ID card', which can be" checked with this crab ", we buy it with confidence and eat at ease." Leave a message like this.

The brand is starting

"In the past, because there was no own brand, the Yellow River mouth hairy crabs could only provide primary products or adopt anti -season sales, and the benefits were very low." Li Zijun said.

In order to reverse this situation, Kenli District has increased its brand to build work, and holds the hairy crab food festival, promotion meeting, tasting meeting, etc. in many places across the country. Cooperate with Tencent, Fengqi Tea Society, and Yihe Media for brand shapes, and cooperate with Shandong TV Variety Channel to host the Yellow River Hanging Crab Section Festival, and cooperate with the People's Daily Online to produce a large Internet public welfare program "Cook for Love". On the top exhibition, the influence of the Huanghekou hairy crab brand has increased significantly.

In 2008, Huanghekou hairy crabs were certified by China's agricultural product geographical indication. In recent years, they have been selected as "Top Ten Fisheries Brands in Shandong Province". The brand value has continued to rise, reaching 2.612 billion yuan, becoming one of the most influential aquatic products regional public brands in China.

While enhancing the brand and influence, the sales model of the Yellow River Hairy Crab also made breakthroughs, adopting a combination of online and offline. On the one hand, build a live broadcast center for online celebrities, conduct regular e -commerce live training, and cooperate with JD.com and Taobao to conduct online sales; on the other hand, wholesale to RT -Mart Supermarket and central city dealers, cooperate with the postal system, start the "Yellow River Estuary Human Crab inlet City "project. At present, the Huanghekou hairy crabs are sold well in Beijing, Shanghai, Tianjin, Jiangsu, Zhejiang and Xinjiang. In particular, the Huanghekou hairy crabs were earlier than the Jiangsu crabs, and high quality and large specifications. It has become a preferred choice for consumers to gather in the Mid -Autumn Festival and National Day.

Today, Huanghekou hairy crabs are not just an industry, but also become a "golden business card" in Kenli District. "Kenli District is focusing on promoting the integration and development of the Yellow River mouth hairy crabs, one, two, and three industries. Relying on the Yellow River Estuary Hairy Crab Industrial Park, it breaks through the deep processing bottleneck of hairy crabs. Culture research, tell the "Yellow River Story", focus on creating an industrial complex that integrates scientific research and production, tourism, leisure vacation, planting and breeding, science education, deep processing, and logistics distribution, and promotes the efficient development of the hairy crab industry. "Dongying City Xie Hongtao, deputy secretary of the Kenli District Party Committee and the head of the district, said.

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