Shape the new growth pole of the Chinese consumer market

In July last year, five cities in Shanghai, Beijing, Guangzhou, Tianjin, and Chongqing were approved to carry out the cultivation and construction of international consumer center cities. Over the past year, five cities have released implementation plans to actively promote various tasks, and the construction results have initially emerged.

The number of newly opened shops in Shanghai continues to lead the country; 22 traditional business districts in Beijing have completed upgrading; Guangzhou introduces a number of major projects for high -end resource gatherings; Tianjin has attracted brands to settle in the construction of boutique business districts; Essence Relying on their own resources, various cities focus on "international", closely linked to "consumption", and highlight the "center". Each has its own characteristics and has its own highlights. It not only plays an important role in boosting consumption during the epidemic prevention period. Urban functions and promoting the high -quality development of the urban economy play a key role.

At the same time, building an international consumer center city has become a consensus on the development of more and more cities. More than 20 cities across the country have launched development plans and action plans to cultivate international consumer center cities, which has become a powerful grasp and way to boost consumption and innovative consumption.

The international consumer center city is an important core function of the international metropolis in the era of economic globalization. The international consumer center city is a consumer market with rich consumption content, highly gathered global brands, diversified consumption methods, perfect consumer environment, and highly prosperous consumer markets that can attract global consumers. Innovative highland.

The international consumer center city is an important engine of global economic growth. 140 largest consumer cities in the world accounted for 13%of the global population, but contributed more than 1/3 of the global consumer market, contributed more than 36%to global economic growth, and contributed huge to the development of world economic development.

The international consumer center city is an important hub for domestic and international dual -cycle docking and an important thrust that unblocks the national economic cycle. The international consumer center cities are the commanding heights of global consumption and the hub of global resource elements. It is key to the docking of domestic markets and international markets. In the new development pattern, the construction of international consumer center cities can also bring new help to unblocking the national economic cycle with its huge consumer momentum and innovation leadership.

At present, the new coronary pneumonia's epidemic is still spreading globally, bringing a certain impact on the construction of international consumer cities. In this case, the construction of the international consumer center cities should find the point.

The first is the main body. With the rapid advancement of resumption of labor and resumption of business, the steady growth of the second half of the year and the expansion of consumption have entered a critical period. To better stabilize expectations, boost consumption, and form a virtuous circle.

Followed by re -innovation. Combined with the new demand and new trend of supply markets in the Chinese consumer market, innovate. It is necessary to grasp the supply upgrade innovation, adapt to the general trend of consumer quality upgrades, grasp the opportunities for new domestic goods and duty -free retail development, and lead consumption and consumption growth through innovation of goods, channels, scenes and services. Must be able to grasp digital transformation and innovation. Since the epidemic, a large number of commodity consumption and service consumption have accelerated to online, and online consumption has continued to increase the proportion of the entire consumer market. While promoting the development of online consumption, it is also necessary to promote the digitalization of traditional offline formats such as the market, farmer market, agricultural product wholesale market, and community shops to create a new consumption boom. We must grasp regional integration and innovation. In recent years, the county market with county seats as the core has become a highlight of the consumer field. In the next step, the interaction between large cities and surrounding small and medium -sized cities and county markets and rural areas will be promoted, and the consumption of central cities will be promoted to the middle and high -end development.

The third is to promote opening up. The most important development momentum of the international consumer center cities comes from opening up. We must continue to adhere to the opening of the outside world, rely on the creation of new domestic brands and the accelerated upgrading of the consumer goods manufacturing industry, and promote the "going global" of Chinese brands; attract more foreign consumers to experience and consume in China; continue to increase efforts to introduce international consumer brands, and continue to introduce international consumer brands, and continue to introduce international consumer brands. Promote the gathering of high -end consumer resources.

The fourth is to make up for the shortcomings. Not only should we pay attention to the traditional service consumer industry such as retail, wholesale, and catering, but also work together through the urban management department to accelerate the shortcomings of the service consumer industry, provide strong support for promoting consumption upgrades and leading new consumption. Accelerate the creation of iconic business districts with global influence and reputation. Through the support of planning, improving infrastructure, protection of commercial blocks, and publicity, improve the development environment of the core business districts and major commercial districts of the city, and make it the core and leader of the development of international consumer center cities. Accelerate and improve the efficient and convenient consumption environment, on the one hand, strengthen infrastructure construction, improve the network -oriented transportation system with airports and sea ports as the hub, and closely connect with cities at home and abroad; on the other hand, promote the business foundation of central cities and county cities The facilities are interconnected to enhance the consumption agglomeration and radiation capacity of central cities.

Looking at the future, the continuous advancement of urbanization will still be one of the most important sources of consumption growth. At the end of 2021, the urbanization rate of China's permanent population reached 64.72%, and the data of developed countries was 75%-80%. China still has a lot of room for improvement. Large urban agglomerations will promote the gathering of mid -to -high -end consumption to central cities to form a larger market. Accelerate China's consumer market to create new growth poles.

(Wang Wei, the author's director and researcher of the Institute of Market Economy Research of the Development Research Center of the State Council) Original title: Shape the new growth pole of the Chinese consumer market (open talk)

"People's Daily Overseas Edition" (06th edition of August 16, 2022)

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