"Xing'an Ridge in Xing'an League" -The main image of Xing'an League domain card is born

On August 15th, the promotional language of the main image of Xing'an League domain cards, which has received much attention, unveiled the mystery at the first domain image conference in the country -Xing'an League domain image conference. A new brand displayed by the Alliance Foreign Image.

Many people must think of a prize collection activity of "one sentence called Xing'an League" regional image collection event.

Why should the regional image propaganda say openly for the whole society and how does it be born?

Standing up the image of Xing'an League is imperative!

Xing'an League is located on the 46 -degree "Cold Rice Gold Belt" at 46 degrees north latitude. It is excellent ecological and rich in resources. It is the world's recognized best cattle raising belt and high -quality corn production area. However, when it comes to Xing'an League, the public's awareness of the regional image of Xing'an League is generally not high. Many people do not know where the Xing'an League is? Even if someone knows the location of Xing'an League in Inner Mongolia, I don't know where the Xing'an League is in Inner Mongolia? Want to better show Xing'an League, create a "green agricultural and livestock product production base" and "well -known domestic tourism destination", sell high -quality green agricultural and animal husbandry products at a better price, so that tourists from all over the country like to love until it is liked Here, Xing'an League needs a good and loud place.

As a regional intangible asset, "domain card" is not only an important business card for regional publicity and promotion, but also an important factor in improving regional development competitiveness and resident happiness index. It is also a key link to establish local image and expand influence. Therefore, it is imperative to build a regional brand that highlights the characteristics of the Xing'an League, the characteristics of the times, but also the social orientation, and the cultural connotation.

On November 19, 2021, the special meeting of the Secretary of the Xing'an League Committee decided to launch the relevant work of the shaping of the regional image of Xing'an League. The Xing'an League Committee commissioned Zhejiang Mangoma Company and the Communication University of China to carry out the research on the "Xing'an League Regional Public Brand Strategic Plan" and "Xing'an League Regional Brand Image Development Plan". During the period, based on the opportunity of helping Koko Youqianqi rural rejuvenation work, the "Xing'an League -Communication University of China" cooperation mechanism was established. The research topic of Communication University of China is a cooperative project with assistance in the "League School Cooperation" framework.

On November 26 of the same year, the symposium on the promotion of the regional image brand of Xing'an League was held. At the meeting, more than 30 representatives from alliances from alliances, focusing on the humanities history and resource endowment of Xing'an League, and positive suggestions and suggestions, put forward the propaganda words that they consider to represent the image of Xing'an League.

Mobilization of the participation of the people is called Xing'an League in one sentence!

At the end of 2021, after the preparations of the intensive drums, the "one sentence is called Xingxing'an League" regional image propaganda language collection event was officially launched on the new media platforms such as the WeChat public account of Xing'an Daily, which immediately attracted the attention and enthusiastic participation of people across the country. The number of viewing activities of the collection activities exceeded 7 million times, and the topic reading of Weibo was about 3.6 million times. A total of more than 20,000 entries were received. Finally, 20 shortlisted works were selected. "". It is gratifying that during the solicitation process, the public promotion was also promoted to the public, so that more foreigners knew Xing'an League.

On July 21, Zhang Xiaobing, Secretary of the Xing'an League Committee, presided over the reporting meeting of the brand image planning of the Xing'an League. After the meeting was extensively discussed and studied, it was decided to use the "Xing'an Mountains Shangxing'an League" as the main image of the Xing'an League domain brand.

As a concept, "domain card" proposed by Professor Ding Junjie, Dean of the National Advertising Research Institute of Communication University of China, proposed that it has "first innovation" academically. Professor Ding Junjie said in an interpretation of the "Xing'an Mountains Shangxing'an League", "Xing'an Mountains in Xing'an League solved the problem of low cognitiveness and blurred location of Xing'an League, and associated the high popularity of Daxing'an Mountains with Xing'an League, so that people can let people make people feel that people are associated with Xing'an League. Knowing where Xing'an League is. In addition, when it comes to Inner Mongolia, everyone thinks that the grassland of the wind blowing grass and the cattle and sheep. The grassland of Xing'an League is a unique Hangzhou Grassland, a grassland with mountains, water and forests. Xing'an Mountains in Xing'an League is the unique grassland of Xing'anling's unique landforms.

"As a Xing'an League who grows, lives, and develops on the southern foot of Daxing'an Ling, I love this land deeply. If you express this emotion in one sentence, praise the towering Xing'an Ridge, sing the beautiful and rich Xing'an League, mine The phrase "Xing'an Ridge Shang'an League" was surged in the bottom of my heart. Xing'an Ridge is a symbol of the brave and pretty struggle of the people in the Northeast. Park Zhejun, the person in charge of Bante Banner, said. Published is just the beginning, for a long time for the Gongshu domain card

For Xing'an League, the release of the promotional language of the main image of the domain card of Xing'an League is just the beginning. The creation of the image of the Xing'an League domain brand is not overnight. Gold content "and" hard power ".

While the Xing'an League domain image conference was opened at the image of Xing'an League domain, the "Three -Year Action Plan for the Displaying and Communication of Xing'an League domain card image creation" was launched. In the action plan, emphasize "comprehensive policies", adhere to the unified leadership of the party committee, extensively participate in various departments and society in all aspects of the society, and fight the overall battle of the image construction of the Xing'an League; emphasize "internal and external cultivation" Combining, shaping and enhancing the image of the regional image, the special image construction is essential, but the regional image can only be reflected in the good ecological, developed industries and civilization society, depending on the solid economic and social development results.

In the future, Xing'an League will further excavate and tell the story of the Hoshimoto Angel domain brand, highlight the highlights of the domain brand, and make the Xing'an League industry IP. Through the promotion and use of the brand, it will further enhance the popularity, reputation and product competitiveness, and better promote Xing'an Alliance transformation and development, green development, and high -quality development.

General planning: Fei Li Xinhu Riqiang Liu Gen

Supervision: Wang Yongsheng Chen Shuang

Coordinating: Li Jiajia Sun Yanyu

Photo: Wang Yongsheng Bilig Lai Zhiqiang

Copywriter: Gao Min Na Zhang Xinyang

Video production: Guo Huichao Bilige

New media presentation: Wang Kanglining

Produced by the Inner Mongolia Daily Xing'an League Studio

Source: grassland all media

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