Why don't people like to eat Haidilao? It lost 297 million in half a year.

On August 15th, why did people not like to eat the sea and fish#8 8 8 8 8 8 8 8.

In this regard, some netizens said:

1. The production of hot pot bottoms and ingredient assembly lines. The family is easy to copy operations. The epidemic is banned. Most of the home is equipped with complete equipment.

2. There is no money in the pocket. Even if the merchant does not make money, the price increase has not exceeded the price increase. Some consumers really can't afford it, and some consumers are reluctant to eat it.

Some netizens said: Why don't you like it? Because it is getting more and more expensive ~

On the evening of August 14th, Haidilao, which was listed in Hong Kong, issued a profit early warning. In the first half of 2022, the company's operating income was expected to decline by 17%, and the net profit will continue the loss of losses since the second half of last year, with a maximum loss of 297 million yuan.

Due to the misjudgment of the strategy, Haidilao, which was expanded in the early 2020 epidemic, brakes in 2021, and closes hundreds of stores in the short -term concentration. To this end, the first annual loss after the listing of Haidilao in 2021, which is 4.16 billion yuan. The huge losses will lose money for almost three years after listing. Under the anxiety, Haidilao launched the "Woodpecker Program" to make strategic contraction and strengthen internal management. At present, the plan has not been able to quickly reverse the dilemma.

Haidilao's stock price has also continued to downturn since this year. Since the high point in February last year, the maximum decline has reached 83%, and the market value of 480 billion Hong Kong dollars is now less than 100 billion.

Just one month ago, Haidilao announced the spin -off of overseas business operations, Special Hai International to list separately in the Hong Kong Stock Exchange.

Two major reasons continue to lose money

According to this profit warning of Haidilao, the company's revenue for six months ended June 30, 2022 is expected to not be less than RMB 16.7 billion, a maximum of 17%compared with the same period last year. Essence

Regarding the decline in revenue, the company claims that it is mainly due to the impact of the impact of the new crown epidemic from March to May 2022, which has caused some restaurants in mainland China to stop operating or suspend the downturn. Essence

In terms of net profit, the company's net profit was about 96.5 million yuan in the same period in 2021, and its expectations will record a net loss of about 225 million to 297 million yuan in the first half of this year. This also continues the company's loss since the second half of last year. Last year, Haidilao lost 4.16 billion yuan, mainly in the second half of 2021.

Haidilao blamed the expected losses on the two major aspects. One is the shutdown of some stores under the "Woodpecker Plan" and the impact of the new crown epidemic in the first half of 2022. 100 million yuan to 327 million yuan; second, the new crown epidemic in mainland China was repeated from March to May from March 2022 to May. Several restaurants stopped operating or suspended food services within a period of time, but there were still fixed expenses and employee costs.

The so -called "Woodpecker Program" is Haidilao facing the sudden dilemma in November 2021, which was launched in November 2021, and strengthened internal management. The plan was led by the company's executive director and deputy CEO Yang Lijuan.

The main contents of the "Woodpecker Plan" plan include:

Continue to pay attention to stores with poor operating performance, including overseas stores, and take improvement measures accordingly; rebuild and strengthen some functional departments of the group to restore the regional management system; under the premise of scientific assessment, The values ​​of "changing destiny with both hands" and vigorously advocating love and trust are the core of dedication;

Under the plan, Haidilao closed nearly 300 stores in just one or two months in the fourth quarter of last year. The 2021 annual report showed that the total number of Haidilao stores fell to 1,443, more than 90%in mainland China.

Spinning overseas business entities to list separately

On the evening of July 13, Haidilao announced that the overseas business operating main body Teshai International Holdings Co., Ltd. ("Tshahai International") submitted a listing application on the Hong Kong Stock Exchange.

The prospectus shows that in the shareholders' structure before the launch of the listing, Haidilao holds 90%of the shares and the employee incentive platform holds 10%. In this spin -off, Haidilao intends to distribute all the shares of Tshahai International, which holds the shareholding proportion of the shareholders in Haidilao. After the spin -off is completed, Haidilao will no longer retain any rights and interests of Tea International. Teshai International will no longer be an affiliated company in Haidilao. The founder Zhang Yongshu Ping will become a direct controlling shareholder of Tea International.

This also means that if the listing of Telhai International is successful, Zhang Yong, the founder of Haidilao, will harvest the third listed company in the hot pot section after Haidilao and Yihai International.

The prospectus shows that Haidilao opened the first overseas restaurant in Singapore in 2012. Since then, it has gradually expanded its overseas restaurant network. As of January 1, 2019, 24 restaurants have been opened in 5 countries. As of March 31, 2022, Haidilao in 11 countries in Asia, North America, Europe, and Oceania Have 97 restaurants.

However, Tshahai International has not yet made a profit, and its losses have continued to expand in the past three years.

From 2019 to 2021 and the first quarter of 2022, the company's net losses were about 33 million US dollars, $ 53.8 million, $ 151 million, and $ 28.5 million, respectively. In the prospectus, Tshahai International attributed the loss of performance to the high proportion of new restaurants and the impact of the epidemic. The continuous loss of Haidilao slowed down the rhythm of overseas store opening. In 2021, 22 new restaurants were opened, which was reduced from 36 in 2020. In the first quarter of 2022, 3 new restaurants were opened. "The first share of the hot pot" Bingbu Yingbu is also a profit early warning

In addition to Haidilao, on the evening of August 14, the "Hot Pot" Laibubu also issued a profit warning. According to the announcement, in the first half of 2022, Laibubu's expected revenue was approximately 2.16 billion yuan, a year-on-year decrease of 29.0%; net loss is expected to be 270 million to 2.90 million yuan, which is about 47 million yuan from the previous year's loss of 47 million yuan. 474.47%-517.02%.

In response to the expansion of losses, Laibubu pointed out that in the first half of this year, the restaurants in Most of Pububu in Laibubu were still affected by the epidemic and cannot be fully opened. Among the 116 cities, 92 were affected by the epidemic, accounting for about 79%, especially in major first -tier cities, such as Beijing, Shanghai, Shenzhen, Tianjin, etc.

The landscape of performance is not only Haidilao and Laibu. In the first half of this year, the overall situation of the catering listed company was not optimistic. No of the performance of catering companies that had announced performance, and no one could achieve net profit of revenue.

In the first half of the year, the national catering income overall decline

In the first half of 2022, the revenue of Jiu Mao and Nine fell by about 6.1%year-on-year to 1.899 billion yuan, and net profit fell 70.4%to about 55 million yuan; during the same period, the revenue of Helen Division, the first share of the "tavern", rose slightly by 0.2%-2.5 year-on-year. %To 870 million to 890 million yuan, the net loss has increased significantly from 106-11.4 times to 290 million to 3.10 million yuan year-on-year; Naixue's tea revenue fell by 2.63%-4.99%year-on-year to 2020 million yuan -2070 billion yuan After the adjustment of net losses was 230 million to 2.7 billion yuan, the net profit of the previous year was 48.2 million yuan.

In addition, in the first half of this year, Starbucks' revenue in China fell, and Yum! The net profit of Yum is doubled, and the diet losses of all Jude and Xi'an expanded.

Affected by many factors such as the epidemic, in the first half of this year, the national catering income went down. According to data released by the National Bureau of Statistics, in the first half of 2022, the national catering revenue was 2004 billion yuan, a year -on -year decrease of 7.7%; catering revenue above the limit of 487.9 billion yuan, a year -on -year decrease of 7.8%.

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