Young people roll up the "riding hot" Chengdu motorcycle market to sell hot -selling models for several months

Cover reporter Liu Xuqiang

On August 15th, Qianjiang Motorcycle Daily Daily closed board was reported at 24.97 yuan/share, with a total market value of 11.71 billion yuan. Since April 29 this year, the company's stock has continued to rise. As of today's close, it has risen 168%compared with the previous low.

▲ Qianjiang Motorcycle's daily limit on August 15 has doubled from the April low.

Behind Qianjiang's motorcycle rising is that the motorcycle sales market is getting hot. On the same day, cover news reporters visited the large -scale motorcycle market in Jinmo in Chengdu and found that the sales of multiple brands of motorcycles have increased by 20%year -on -year, and in recent months, it has continued to be in short supply. Booking cars must be lined up for one week to half a year. The reporter noticed that this wave of consumption is mainly driven by young groups, and motorcycles have become the social "toys" of light people now.

▲ Hot sales in Jinmo market generally need to line up for several months

Young people roll up and ride heat

Buy tens of thousands of yuan for love cars

On the afternoon of August 15th, Wang Ming, the new lovers and prospective students of Chengdu, came to the largest motorcycle market in Chengdu to buy motorcycles. Run the mountain. "

Lu Chenghong, the owner of Haojue Suzuki Shop Sales Store, revealed that after 00, it is already the main customer group in the store. "Contemporary young people are pursuing personal fashion. Motorcycles are in their eyes. 'Toys', closely linked with social, hobbies, and leisure. "

The young customer group also driven a wave of markets. "In recent years, the main sales models in the store have also changed from the past general schedule to a play car. Several cars that have been sold this year will sell nearly 100 vehicles each month. "Lu Chenghong mentioned that in recent years, women's acceptance of motorcycles has increased significantly in recent years. At present, this part of sales has accounted for half.

"These cars are selling between 20,000 yuan and 30,000 yuan. At the same time, it is also equipped with helmets, clothes, protective gear and other equipment. The entry level is 2,000 yuan. . "Lu Chenghong said that it can be seen that motorcycles are also a better hobby.

On the whole, the store's sales have increased by 10%year -on -year. The reporter then visited and found that most brands of motorcycles in the market increased by 10%to 20%compared with last year.

▲ Young people in Chengdu Jinmo market test drive motorcycles

Hot -selling car supply

You need to queue for several months to book a car

"Boss, I mentioned a PCX160." "No spot, the orders in front of you have four or fifty units." On the same day, the above situation occurred in a new continent motorcycle shop in the market. The owner Fan Bin introduced that due to the in short supply, the spot of motorcycles that sold the funds this year was particularly nervous, and even the order in January has not yet been delivered.

"There is no spot on hot money. It will be ranked for 1 to 3 months. This is the case since this year." Lu Chenghong also affirmed the phenomenon of hot -selling car supply. Under the heat of motorcycles, the shortage also appeared on other brand merchants in the market. Hot -selling cars generally need to queue up for 1 week to several months. Some shop owners have revealed that 500 orders have been ranked in March this year.

From the data point of view, not only the market, but also motorcycles have swept through the entire industry. Data from the Ministry of Public Security show that in the first half of 2022, 5.34 million newly registered motorcycles, an increase of 25.38%year -on -year. According to the data released by the China Automobile Association, in June 2022, the history of domestic large -scale and large -displacement motorcycles exceeded the 50,000 mark for the first time, an increase of 57%year -on -year, and a month -on -month increase of 17.3%. The month (June to September) exceeded the expectations of 50,000.

▲ In addition to the motorcycle, the Morrumon Tourism Economy also drives related clothing, peripherals and other products to sell

Social platforms boost the "motorcycle" trend

In addition to offline, the sales market on the motorcycle line is also hot.

Data show that 618 sports consumption has skyrocketed this year, and motorcycles have become a sales "dark horse" in the category of sports consumer goods. The number of motorcycle tires participating in Tmall 618 is estimated to increase by more than 50%compared with the same period last year. The online turnover turnover increased by nearly eight times year -on -year. Among the 618 results released by JD.com, the overall transaction turnover of motorcycles increased by 106%year -on -year.

The trend of "motorcycles" from the young group ZTE is also related to online social platforms. As of now, searching for "cycling" on popular social platforms such as Xiaohongshu, there will also be 1 million+notes; Weibo search for "motorcycle" topic, with a cumulative 18,000 posts and 372,000 fans, located in automotive premiums. Four places; videos related to motorcycles in Douyin have nearly 60 billion times.

In this regard, relevant persons analyzed that compared with the past as transportation, the "running mountains" and "motorcycle" culture prevailed among young people regarded motorcycles as a casual tool, more attention to fashion, high -end, etc. The car provides room for growth. Song Tao, Secretary -General of the Motorcycle Branch of the China Automobile Circulation Association, pointed out that the proportion of large -displacement motorcycles accounts for only 3%to 5%of the overall market of motorcycles. The Morima economy will become another new consumption trend.

- END -