Reading Group's operating profit in the first half of 2022 will increase by 8.2% year -on -year will focus on high -quality IP incubation

Cover reporter Ouyang Hongyu Xunchao

On August 15, the Reading Group announced the mid -term performance report in 2022. The central report shows that in the first half of 2022, the Reading Group achieved total revenue of 4.09 billion yuan, a year -on -year decrease of 5.9%. Under non-international financial reporting standards (NON-IFRS), the net profit of approximately 670 million yuan was equal to the same period last year, and operating profit increased by 8.2%year-on-year; the gross profit margin decreased by 6.2%year-on-year.

The total revenue of the Reading Group has declined in the first half of this year because its main business line income has declined to varying degrees. Specific to various business lines, the online business is the main source of revenue. In the first half of 2022, the revenue achieved 2.31 billion yuan, accounting for 56.4%of the total revenue, a decrease of 9.2%compared with the same period last year; copyright operation and other business income in the first half of 2022 It reached 1.78 billion yuan, a decrease of 1.2%year -on -year.

It is worth noting that the reason why reading can maintain net profit attributable to the mother's net profit and stability of business profit in the context of the decline in total income is its control of cost. According to the financial report, except for the production costs of TV series, online dramas, animations and movies, the remaining costs decreased to varying degrees from the same period last year. In this regard, the financial report pointed out that in the first half of this year, the reading was more focused on key businesses and long -term goals, and adopted a series of measures to control costs and improve efficiency to promote the company's operating efficiency to improve.

In terms of IP content ecological construction, 8.1 million monthly paid users have reached 8.1 million, and the average monthly income of each monthly paid user reached 38.8 yuan, an increase of 6.6%year -on -year. In addition, anime such as "Stars Change", "Martial Arts Qiankun", as well as the IP visual adaptation works of film and television such as "The World", "The Wind Starting Longxi" and "The Killer's Not Calm", have also attracted the attention of the market.

For the development direction of the second half of the year, the financial report shows that the reading will be maintained in the long -term play of IP vision and dimension, and will increase the intensity of anti -piracy, adhere to the long -termist strategy, and focus on the incubation, development and operation of good stories.

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