Agricultural product marketing, playing "sadness cards" is better to read the "service sutra" | Nine faction reviews

【Source: Nine Pai News】

Text/Zhang Xiliu Author is a civil servant

Recently, a WeChat public account tweeting stated that Sichuan Panzhihua Kait Mango was "large -selling", and farmers were "losing money." On August 12, the Administrative Law Enforcement Supervision Section of Panzhihua Market Supervision Bureau responded that there was no mango sales in the local area, and this behavior was "selling tragic marketing." Media investigations found that Panzhihua Mango, Liangshan Hui Pomegranate, and Apple, Yanyuan County, Liangshan have all experienced the experience of being "sold miserable". (August 15 "West China Metropolis Daily")

The slow -moving agricultural products can be said to be a universal issue that plagues rural development. Agricultural products are slow -selling, mainly due to price restraint and falling into the strange circle of "priced and wounding farmers". In this regard, some local officials are keen to sell local agricultural products on the Internet, which has aroused controversy. In fact, even if local officials helped local farmers selling all agricultural products, it is difficult to sell a good price, and it is difficult to fundamentally reverse the dilemma of "cheap and wounding farmers." As for some places for selling agricultural products online, they are keen to play "a lot of slow -selling" and "lost blood" such as "tragedy cards". Essence

In fact, it is more important to help farmers to improve the ability to adapt to market changes and resist risks. It is more important than local officials to sell agricultural products and e -commerce to play "sad love cards". In other words, agricultural product marketing, relying on "sad love cards", is better to read the "service Jing". First of all, local governments and relevant departments should conduct in -depth investigations and research, grasp the market conditions of agricultural products, timely publish accurate agricultural market information to farmers, avoid farmers from blindly planting a variety of large road agricultural products, and guide them to plant suitable agricultural products; for example, for example, for example, for example , Encourage everyone to grow off -seasons of greenhouses and boutique fruits and vegetables to improve the competitiveness of the agricultural product market.

At the same time, localities may wish to learn from and promote Shanghai to insure agricultural prices. In order to reduce the risk of farmers planting and protect the economic benefits of farmers, Shanghai has formulated a "summer light fruit and vegetable price insurance plan" to further explore and improve the country's first agricultural price insurance mechanism. It is understood that in 2010, Shanghai launched the "Winter Fruit and Vegetable Cost Price Insurance" product. The "winter light" fruit and vegetable insurance area exceeded 57,000 mu, with a total of 4.24 million yuan in compensation, and the average of nearly 80 yuan per mu. The cost price index insurance of agricultural products organically combines policy business and market -oriented operations, and gives full play to the characteristics of agricultural insurance's quasi -public products. It not only guarantees the supply of agricultural product market, restrains the price, but also reduces farmers' losses. The enthusiasm of agricultural products has taken into account the interests of citizens and farmers, and effectively alleviates the problem of "expensive and wounded the people" and "priced and wounded farmers".

There is also a key point that the government and related departments must focus on reducing the links between the ground to the dining table, dredging the sales channels of agricultural products, reducing the cost of links, and strictly guarding the "two ends". On the one hand It deliberately lowered the price of farmers' agricultural products; on the other hand, it urged agricultural products to operate integrity to prevent them from having stocks and asking for prices, and harming the interests of consumers. In particular, local governments must not only vigorously develop e -commerce from policies and establish logistics models that adapt to the current status of rural areas. For example, under the premise of ensuring the receipt of the payment, cooperate with the rural village shuttle bus to reduce operating costs. With so many measures, farmers can enjoy the fast and convenience brought by the Internet.

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