The people in the city rushed to the Beijing suburbs, and the yard of 8,500 yuan in 1 night was snatched

"China Economic Weekly" reporter Jia Xuan | Beijing report

Life is not only in front of you, but also poetry and far fields.

This well -known lyrics, describing the infinite longing for rural life with fast -paced contemporary urban people. Especially in the first half of this year, Beijing, Shanghai and other places have repeatedly repeatedly made people who have experienced home or centralized isolation.

With the stability of the epidemic prevention and control, the policies and measures of promoting cultural tourism from the country to the local area are introduced intensively. Tourism demand broke out in this summer superpopular expectation, and the signs of recovery of tourism in Beijing's Beijing suburbs is obvious.

Photography: "China Economic Weekly" Chief Photography Reporter Xiao Yan

The "city people" who want to live in the countryside

"When I was still struggling with the drive, the yard had been rented out, which was so sought after." Song Yue, a "post -90s" girl who lived in Beijing, told reporters that because the epidemic had not been out of Beijing for two years, and this year After half a year, I have experienced the home isolation twice for nearly a month. After the social platform inadvertently saw the blogger's experience of transforming the rural courtyard, Song Yue also gave birth to the idea of ​​living in the countryside to live a "idyllic life".

After being "planted" by a blogger, Song Yue began to find the yard, but at first she made it difficult. She found that although some courtyards of the mountains and rivers and modern styles, the annual rent can reach 200,000 yuan, but there is no leasing information of the rural courtyard on the website of the well -known houses such as Chainjia and Anjuke.

After inquiring, a house intermediary admitted to Song Yue that compared with the millions of house prices in the urban commercial housing, the rural courtyard has a high cost of viewing and small commission, which is not cost -effective at all.

Although the big agency abandon this market, this does not hinder urban people's longing for rural life. Song Yue began to set his sights on social platforms. Search on the keyword "small courtyard" on a platform. There are more than 680,000 posts, and there are more than 30,000 sharing under the "Beijing Courtyard".

Many home and life bloggers conduct a series of video shooting with the theme of transformation of small courtyards, each can attract thousands of netizens to leave messages and discussions. To play video playback randomly, you can see advertising implantation of home appliances, furniture or decoration materials.

The strong "countryside demand" has made many people see business opportunities. In addition to bloggers, the social platform is also full of various "wild" intermediaries. They are specially engaged in the rental of the homestead farmhouse, and Sister Niu is one of them.

According to her, due to the large scope of Beijing and difficulty in collecting information about farm houses, the agricultural house intermediary generally live in the same area. "We are mostly folks, familiar with the landlords and the house, and we have the bottom of our hearts."

A villager who did not want to be named said that the "middleman" he knew about it made 100,000 yuan in 3 months, which made him very envious. "More and more people do this now. Sometimes they hang the leased sign at the door. Soon and four intermediate people talk about agents."

It is worth noting that such "intermediate people" are mostly appeared as house intermediaries, but there are few related qualifications, and even without regular housing intermediary companies management. Simple understanding is "single dry". A series of charging standards such as intermediary commission are also diverse.

Song Yue said that he had encountered the toll from 50 yuan to 200 yuan. The intermediary fee is also different, and some are 10%of the first year rent, and some are 5,000 yuan to see "satisfaction".

Among the many channels, she chose a farm house rental information to publish a website. After comparing historical housing information, she found that the annual rent price this year was significantly increased by 20%to 30%over the same period last year.

Nevertheless, the whole courtyard with relatively complete infrastructure is often rented out within a few days. When he had called the landlord many times to determine the specific location, he was informed that the courtyard was rented out by the other party.

"I have contacted a landlord before. On the second day when the rental information was released, a 40 -year -old brother watched a circle through a mobile video call and directly paid the deposit.

Sister Niu introduced that among the many "urban people" who entered the countryside, young people of freelance and elderly people who hold groups have gradually become the mainstream. Some people retreated to the shared house next to the loop, and some people rented the commercial houses in the urban area out of the "house -custody house." "I have the old couple in my guests. Renting the house in the second ring. The two -month rent is enough to pay here for a year, how good it is." Sister Niu said.

After entering the summer, people's demand for "summer avoidance" has a strong demand, which has increased the transaction rate of rural courtyards. According to statistics from the beautiful new rural website, from May to late June this year, the amount of rent information released on the Internet increased by 30%year -on -year, and the rental volume increased by 38%year -on -year. Judging from the homeowner's labeling, the proportion of rural yard in the suburbs of Beijing in the suburbs of Beijing has exceeded 70%.

Photography: "China Economic Weekly" Chief Photography Reporter Xiao Yan

The government's "issuing coupons" drives the surge in orders for the Beijing suburban homestay

Compared to long -term living in the countryside, it is easier to realize the way to experience nature in the suburbs of nature. In addition to the arrival of the summer vacation, the reservation of the Beijing suburban homestay is hot.

As early as last year, Lao Zhang, who was engaged in traveling abroad for many years, and had nothing to drive in the mountains, he accidentally found a weeds that were born of idle farmers. Under the impulse, Lao Zhang rented for 10 years at the price of 10,000 yuan for the annual rent. After half a year of transformation, Lao Zhang's first Beijing suburbs homestay opened.

Relying on his many years of experience and resources in travel, Lao Zhang's homestay is rated as an online red homestay. The charging one day and one night is about 8,500 yuan, and the Mid -Autumn Festival price is nearly 10,000 yuan. Photography: "China Economic Weekly" Chief Photography Reporter Xiao Yan

"Now that the summer is coming, many families meet for travel, and the whole hospital has a better residence experience. The needs and budgets of squeezing the epidemic is enough to support consumers to pursue higher infrastructure and accommodation level." Lao Zhang said.

Recently, cultural tourism consumer vouchers have been issued in various places to add more help to the tourism market this spring and summer. From July 10th, the Beijing Cultural and Tourism Bureau issued the Beijing suburbs of the Beijing suburbs with a total amount of not more than 30 million yuan through the travel platform in three phases, covering hotels and rural homestays in 10 districts. According to current statistics, the average order of consumers can subsidize about 819 yuan per order.

According to the big data of where to go, since the payment of consumer coupons in the suburbs of Beijing, as of July 28, the number of accommodation reservations in the suburbs of Beijing has increased by nearly 4 times the same period of last month (June 10th to June 28th). The consumption reached 2.5 times the same period in 2021, 8.9 times in the same period of 2020, and 2.3 times in the same period in 2019, the accommodation of the Beijing suburbs ushered in the most prosperous summer season.

In addition, the growth of accommodation in the suburbs of Beijing has also driven the surrounding consumption. After roughly calculated, its leverage effect on the surrounding industries reached 1: 11.

At present, the second phase of the Beijing suburbs accommodation consumption coupon is being issued, from August 1st to 30th. It is expected that it will continue to help tourism companies "return blood" to accelerate the recovery of the Beijing tourism market.

(At the request of the interviewee, the text is a pseudonym in the text)

Responsible editor | Guo Yiyao

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