Luhabi Luhan wants to be red, this is the current situation in the entertainment industry

Text | Hilda

"Hello everyone, we are two and a half days long."

ESO, the most popular men's idol group in China. At first glance, the lineup of this combination is quite luxurious -Luha, Yi Xi dry cleaning, Wang Erbo, Huang Zicheng, Wang Junka ...

If you don't look at it carefully, you may think that you live in a parallel universe. In fact, this is a net red group featuring cottage flowers. From the name and appearance of the membership, ESO continues to "top" in various ways of "touching porcelain", becoming a traffic harvester for social media platforms.

ESO is popular, rights protection in the entertainment industry

The development history of ESO is described as "cottage" in the previous generation of Internet vocabulary, and the vocabulary of the rice circle is described as "touching porcelain".

Just like Kang Shuai Fu, Master Kang; Lei Bi Zhi Yu Sprite; big walnuts to six walnuts; ESO's imitation model is the Korean men's idol group EXO, that is, Luhan, Zhang Yixing, and Huang Zitao. Essence It is not surprising to look at Huang Zicheng and Luha in the ESO combination like this.

But in fact, people's "cottage" to people is earlier than the establishment of a combination. According to "Human Rearview Mirror", Luha registered the relevant account in 2020. The first video "Hello everyone, I'm Luha, don't ask me to Luhan anymore", so he found it. Flow password, one to the end.

If Luha still has a certain degree of similarity to Luhan himself, then Wang Erbo, Huang Zicheng, and Wang Junka are obviously the appearance of the original star fans. They often have very subtle similarity with the stars, but because of imitating their dressing and shapes, coupled with the confusion of their names, a set of "cottage combination boxing" is quite interesting.

On June 29th, ESO officially set off a storm in social media with star faces like Huang Zicheng and Luha. According to micro -hot -point data, on June 29, more than 33,600 information about the topic of the#ESO#topic on the entire network. During the statistical period,#ESO#boarded the Weibo hot search three times. ESO ## 加 加 dry cleaning join ESO ## Huang Zicheng and exit ESO#.

After the hot search incident, the Weibo Search List and the marketing number were three differences.

The traffic quickly turned into resources. On July 29, 2022, ESO released the first group album "Vitality Youth" on QQ Music. On the same day,#ESO's new song#also appeared on Weibo hot search. On August 2nd, ESO posted a new song "Old Iron Love" and filmed the outside MV in Sanya, Hainan. These are the resources that the little love beans who have already trained in the practice room for several years.

On August 12, members of ESO and Yang Di and Liu Wei's recorded variety shows spread on social networks. This was interpreted as ESO's recognition of the mainstream entertainment industry, and a stone stirred thousands of waves.

Soon the parties Yang Di sent two Weibo responses. He said that he was participating in the programs of the female anchor of music. ESO was the relatives and friends invited by one of the female anchors. He will not advocate this atmosphere.

What is "this kind of atmosphere"? This question Yang Di responded very properly.

You should know that when Yang Di debuted, he also formed a team with friends to imitate the "post -shelter boy" at the time. But in Yang Di's opinion, there is a essential difference between the two: "No matter anyone who has the right to do it, but this time I do not speak, it means that I can use others to use others to use other people’s balls. I am involved in the recording of the show. This really doesn't work. You are 100 % welcome. "

ESO is not imitation, it is a spoof

Yang Di can stand up against the "cottage star", but it is difficult for the stars of the cottage to be that "rights protection".

As a person standing under the spotlight, the stars are in line with the public's expectations, and the public likes to watch stars and be spoofed.

For a long time, the stars have been very popular on station B by the spoof category. Everyone likes to watch the stars as dragging down the altar. On the other hand, the public also appreciates the artists who play their own stalks. This is a manifestation of humor and high emotional intelligence, otherwise it is "unable to afford".

In 2019, Cai Xukun was spread as a ghost animal video because of the scene of playing basketball in the show. In the eyes of non -fan netizens, Cai Xukun's idol burden was too heavy. With such a lesson, Luhan and Huang Zitao may not easily raise legal weapons. After all, it is not enough to rely on their own fans to mix the entertainment industry. The most important thing is passers -by.

However, legal point of view, ESO has a lot of risks such as "cottage" from the inside out.

According to Sino -Singapore Entertainment reports, Zhang Zhonghui, a lawyer of Beijing Xinnuo Law Firm, pointed out in an interview that EXO was a popular singing group in Korean men. Chinese stars such as Luhan, Huang Zitao, Zhang Yixing It must have an impact. The ESO group imitates the name of the EXO group, and also imitates traffic stars such as Luhan, Wang Yibo, Zhang Yixing, Lin Junjie, etc., named Lu Ha, Wang Erbo, Zhang Yixi, Lin Junjue and other names. Behavior, or imitation of counterfeiting, should bear the corresponding legal responsibility.

ESO reveals the essence of the entertainment industry. Although ESO's popularity is mainly based on the help of visitors, this will not become an obstacle to their approaching the entertainment industry, and even to some extent, it reveals the essence of the entertainment in the Internet era. ——The artist is not the most handsome or not, the business is too bad, and the most afraid is that there are no topics and traffic.

If you know the way of Internet marketing, you will find that ESO's popularity is not all accidental. Whether it is a hot search on the stars at the time of debut, or the various "retirement storms" made in the group in the later group, it is the topic marketing events of the Internet hotspot. Under the blessing of the natural traffic of the porcelain star, the traffic of "ugly" was amplified.

In today's entertainment industry, as long as there is traffic and topics, even if you do not have talent, you can become the guests of major variety shows, and this is the turn of net red to celebrities. Similar success cases were 3unshine of women idol groups that were popular on the Internet in previous years. After this ESO became popular, there were also news that ESO's behind -the -scenes pusher was the same team as 3unshine. Although this news cannot be verified for the time being, it can predict the future of ESO through the road of redine of 3unshine.

3unshine was famous for its "ugly" at the beginning of her debut, and therefore became the "traffic blood package" of major platforms and programs. In 2018, they participated in the women's group idol draft "Creation 101" as a player. They obviously did not match the temperament of the conventional women's group. They sent the performances of audiences all over the country at the initial stage. This is obviously not the abnormal performance of 3Unshine, they are the traffic tools of the show group. But for 3unhine, although the controversy comes, the traffic follows. They used this to complete the accumulation of traffic, gained reputation within the public, and then staged a drama of Phoenix Nirvana.

Since then, they have repeatedly boarded domestic fashion magazines and took photos that seem to be avant -garde. At the same time, the creation of team music has also completed a certain degree of upgrade. "After a year of shame in front of the people across the country, 3unshine is more and more like a real female group. The label of" ugly "is replaced by" civilian idols and grassroots DIVA ".

The Internet has changed our lives, and reflected in the entertainment industry is a "flow" evaluation standard. Regardless of drama, music, or other, each item has become a product of the entertainment industry. As long as the product is the product, the income needs to be considered. In the Internet era, traffic is absolutely hard currency. The artist used to be the creators and participants of the literary works, but now they have become the product itself. Whether it is "passers -by" or "loyalty" is the ability to assess the artist to transform themselves into traffic and money. Therefore, from this dimension, Luhan Luha, Wang Yibo, Wang Yibo, and Huang Zicheng Huang Zitao are on the same track, fighting for the public's attention.

In this hot summer, the once -flowing deer was busy enjoying life, and the newly top stream deer Ha Ha was busy with the whole. Luha has a hot search than Luhan, Luhabi Luhan is red, which is the status quo of the entertainment industry.

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