Live and cargo promoting the sales of agricultural products "agricultural banking docking" to help rural revitalization

Live and cargo promoting the sales of agricultural products "agricultural banking docking" to help rural revitalization

Guo Ziming

On August 10th, the home event of the "Chinese Farmers Harvest Festival" autonomous region in Guangxi in 2022 and the China (Pingnan) selenium -enrichment stone dragon -eye festival and crayfish tasting were held at the venue of the Anhuangshi Dragon Eye Demonstration Zone in Pingnan County. Guangxi Pingnan Agricultural Credit Society participated in the opening ceremony and brought a live broadcast sharing meeting to the domestic agricultural credit card holder users in the live broadcast room. More netizens understand that Pingnan selenium -rich stone dragon eyes have added a fire to the hot "Shuanglong Festival".

In the live broadcast area, the employees of the Pingnan Rural Credit Society were incarnated to bring the anchor and enthusiastically introduced the audience in the live broadcast room to the Pingnan Shijian Longan and Guiyuan meat. , And financial knowledge such as the mobile phone number payment business and financial anti -fraud. Multiple rounds of financial knowledge review interaction has a prize link to push the live broadcast atmosphere to a climax.

The live broadcast room activity was about 90 minutes, with a total of 31,000 viewers. The interactive interaction of the live broadcast room exceeded 2,700, and the amount of netizens had a likes exceeded 100,000 times. Essence

This live broadcast activity is the deepening of the operation model of the Pingnan Rural Credit Society's "Agricultural Agriculture+E -commerce+Live broadcast" operation model. By integrating high -quality resources, the "agricultural banking docking" cooperation platform is integrated, and the traditional industries are online to achieve rural areas to achieve rural areas. Another move from "last mile" to "last meter".

In the next step, Pingnan Agricultural Credit Society will continue to adhere to the road of inclusiveness, combine the characteristics of rural industries, provide differentiated and personalized rural inclusive products, promote financial services to extend to the field, and send convenience services to farmers. Further help rural revitalization.

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