2022 Hunan Zihuo Organic Tea Brand Forum was held in Changsha

On August 13, the 2022 Zihuo Organic Tea Brand Development Forum, with the theme of "Three Tea Coordinating Promotion, Healthy Ecological Development", was held in Changsha City, Hunan Province. Provincial old leaders Tang Zhixiang and leaders and experts and scholars from relevant provincial and municipal departments attended the forum speech. The forum proposes the "ten one" brand development model of the Organic Tea Industry of Zihuo. The brand forum entered Changsha, for the first time, combining health care with the green development of the tea industry, and the development of tea brands for the first interdisciplinary organization), and refreshed the brand communication of Xinhua black tea.

The forum conscientiously implemented the decision -making and deployment of the development of the tea industry of the provincial party committee and the provincial government, and implemented the positive results of the Hunan "100 billion Tea Industry" action plan from different perspectives. Exchange and discussions in the direction of quality improvement, marketing, etc., further focus on the "country of the country" of quality and safety, and accelerate the condensing the newization of purple purple world as the world's "double heritage" tea culture independence, processing technology autobiography, and tea lutein enrichment. consensus.

The forum pointed out that brands are the most important intangible assets of enterprises, and continuously strengthening brand building has become an important driving force for the development of tea companies. In practice, we should take market -oriented, policy -based, technical support, culture as the core, and talent as the driving force. Through scientific strategic decisions, stable and stable, ensure quality, increase categories, seek innovation, innovation in pragmatism, innovation, and innovation. The development of the middle of China has made the Organic tea industry of Zihuang into a newization of high reputation, good reputation, and rich quality connotation, and even famous tea in Hunan to show the unique charm of the purple and Tianmen Mountain ecological tea culture. Because the organic tea of ​​the Ziwi world should be the history and humanities; the organic tea of ​​the Ziqi Zihuo world should be the taste of ecology and the world. Sharing Organic Tea in Zihuo should share happiness and happiness.

The forum emphasizes that promoting the brand construction of the organic tea industry in the Zihuo world is a systematic and innovative project. The roadmap of its development is not formed. It is necessary to rely on resource endowment to make comprehensive research and judgment, and find the characteristics of characteristics. To take the concept of awe of history, awe culture, and awe ecology, as the revitalization of the tea industry should be upheld. The awe is to do something, but also to achieve better inheritance in the use of tea traditional skills. Let tea technology innovation and tea culture make the finishing touch of the tea industry, and it is also the core essential of the brand's "change" certificate. Only in this way can we stand uniquely standing a development axis of the tea industry, tea ecology, and tea culture. Let the important tea cultural heritage of Tianmen ancient tree tea planting and processing skills be protected during excavation and inherited in the use.

The organic tea industry in the purple world is based on the "ecological organic+health" model. Its tea species is excellent, high -altitude cultivation, selenium -enriched soil, clouds surrounded by clouds, and spring water is irrigated. The mountains are strong, the water is clear, and its bamboo greens. In 2017, the "Purple Barbaria" (black tea) was rated by the top ten famous tea in Loudi City. The Twelfth Tea Culture Expo Gold Award, in 2022, it is recognized as a leading enterprise in the provincial agricultural industrialization of Hunan. The quality has been highly followed by Academician Liu Zhonghua and the on -site guidance of Professor Xu Chaofu of Hunan Agricultural University. The love of people has become a good drink that nourishes people's body and mind.

The forum was hosted by the Hunan Hunan Cultural Exchange Association and hosted by the Great Health Committee of the Hunan Provincial Great Health Culture Research Institute. There are nearly 50 experts and scholars of Healthy, Health, Finance, Finance, Finance, Energy, Fire, Hydrological, and Hunan Agricultural University and the Provincial Academy of Agricultural Sciences. (Yang Jianchang)

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