Build the "1+5" industrial park system, Yunfu Xinxing Building Prison Bay Area Agricultural and Sideline Products "Safety Supply Place"

On August 14, Xinxing County representative Yunfu City fought the third "Rural Revitalization Power". It is reported that this event will integrated the five major revitalization of industries, talents, culture, ecology, and organizations on the basis of complementing shortcomings and solid bottom boards.

Industrial revitalization is the basis and key to comprehensive revitalization of rural areas. In recent years, Xinxing County Party Committee and County Government attach great importance to the construction of modern agricultural industrial park as a "beef nose" that leads the prosperity of the industry and implement the strategy of rural revitalization. Taking the agricultural leading enterprises such as Wen's Food Group Co., Ltd. (hereinafter referred to as "Wen's Group") as the "engine", it has fully implemented the development strategy of "one county, one garden, one town, one industry, and one village". It has successfully created six modern agricultural industrial parks, forming a "1+5" modern agricultural industrial park construction system with 1 national industrial park as a leader, 5 provincial -level industrial parks as the backbone. The three national agricultural industry town in Taiping Town and Paradise Town have created a national "one village, one product" demonstration town and a provincial "one village, one product, one town and one industry" professional towns and 31 professional villages.

At present, the construction of Xinxing County Modern Agricultural Industrial Park (hereinafter referred to as the "Industrial Park") covers 12 towns in the county, with a cumulative investment of over 2.4 billion yuan, of which 1.6 billion yuan of social capital investment is leveraged. The investment ratio of social capital reached 1: 7.3, and in 20121, the total output value of the industrial park's leading industry exceeded 26 billion yuan.

Strengthen the leading industry and continue to extend the industrial chain

The industrial park covers the leading industries such as livestock and poultry industry, high -quality chickens, pigs, silk seedlings, and tea. The "tea tank" is packed to create "Silicon Valley of livestock and poultry industry". It has now been established in the country's largest and most new variety and leading breeding technologies.

Xinxing County promotes the extension and reinforcement of the advantages and leading industries from the entire industry chain such as seedling breeding, standardized production, product deep processing, brand building to cold chain logistics. In 2021, the output value of the poultry and livestock industry in the industrial park was about 17 billion yuan, the production value of the pig -led industry was about 3.4 billion yuan, the output value of the high -quality chicken -led industry was about 4.3 billion yuan, and the output value of the zin seedlings led the industry was about 1.28 billion yuan.

Yingfu City Xingxing County Xiangwo Tea Farm Base

Wen's emerging and high -quality chicken industrial park modern farming

Strengthen the brand effect and promote the high -quality development of the industry

The revitalization of the countryside, the prosperity of the industry is the foundation, and the brand development is the key.

In recent years, Xinxing County has actively responded to the call of the spirit of the development of the strategic document of the "Cantonese" brand strong agricultural development strategic document in Guangdong Province. Continuously strengthen the creation of the brand, carry out the spread of brands in multiple channels, comprehensively enhance the popularity of emerging brands, and promote the high -quality development of the leading industry.

Represented by the key agricultural leading agricultural enterprises and listed companies of Agricultural Industrialization, as the representative, through the holding of the "Wen's Food" brand conference, the "Wen's Tianlu" brand release, the "Wen's Jiawei" brand release, the Wen's Food Food Signed a conference with the National Badminton Team, CCTV's "Brand Responsibility" column, and other forms. It has carried out brand propaganda work in all -round and multi -field, and continued to polish emerging business cards.

Wen's Food Brand

In addition, Xingxing County further expands the popularity of the brand by holding various activities. In December 2020, the World Animal and Poultry Seed Industry Forum and the International Animal and Poultry Industry Expo were successfully held to further strengthen the brand of livestock and poultry industry in the industry. The international high -end high -quality rice observation activity, this event is a comprehensive display of the construction results of Xinxing County Simiao Mi Industrial Park, and further brightens the new Xingxian Simiao Mi brand.

Core Base of Silmi Mi Industrial Park, Xinxing County, Yunfu City

As of now, 20 "Cantonese" agricultural brands have been created in the Xingxing County Industrial Park, 47 of the three items and one standard (including 25 non -risk certifications, 9 green food certification, 13 organic food certification), and the production base of the Dawan District vegetable basket 16 indivual.

The "Wen's Model" with farmers with farmers, taking the road of rural rejuvenation with "temperature"

The operating model of the "company+farmers" of Wen's Group has been operating for more than thirty years. It is one of the main driving forces for the continuous growth and growth of Wen's Group, and has achieved rapid replication and expansion. With the advancement of science and technology, economy and industry, the "company+farmers" model of Wen Group is constantly innovating and improved. From "Company+Farmers" to "Company+Family Farm" and "Company+Modern Breeding Community+Farmers" upgrade, thereby achieving cyclical fluctuations on smooth farming and optimizing the industrial layout.

Inside the modern pig farm of Xingxing County Pig Industrial Park

In the past, the "Company+Farmers" model provided chicken pig seedlings, feed, drugs, technical services, and sales services for cooperative farmers to ensure the benefits of farmers. In the past 10 years, Wen's Group has directly issued a total of 40 billion yuan in breeding income of cooperative farmers. In 2021, the Wen's Group brought more than 7.5 billion yuan of farmers for 45,400 households (or family agricultural agricultural), and coexisted with farmers and promoted the common prosperity of cooperative farmers.

Drinking water, you don't forget your original intention. In order to solve the problem of rural vacuumization of labor loss, left -behind children, and empty nest elderly people, through the promotion and application of the "Wen's Model", the "Public Welfare Assistance+Industrial Revitalization" method has launched the "Let Dad Go Home" project, which has attracted more than 3,000 People return to the hometowns to cooperate with farmers to provide entrepreneurial platforms and employment opportunities for migrant workers. "Wen's for more than 30 years has been rooted in the countryside, connecting with the majority of farmers' friends, and participating in and witnessing the development of China's animal husbandry." Wen Zhifen, chairman of Wen's Group, said. At present, this model has been promoted and applied in more than 20 provinces across the country, providing more than 50,000 employment positions, and a total of more than 10,000 farmers in the industrial park, more than 50,000 farmers nationwide, and an average annual income of more than 100,000 yuan. It has played a positive role in promoting the adjustment of local rural economic structure, enhancing the collective economy of the village, leading farmers to get rich, and increasing farmers' income.

In December 2021, the 13th "Corporate Social Responsibility Blue Book" launch conference was held in Beijing, and Wen's Group was selected as the top ten private enterprises in the 2021 China Corporate Social Responsibility Development Index.

Next, Xingxing County will give full play to the leading role of the "1+5" modern agricultural industrial park, accelerate the progress to build Xingxing County Simiao Mi Industrial Park, Xinxing County Tea Industrial Park, and Guangdong Province's animal and poultry modern seed industry functional industries The three provincial modern agricultural industrial parks of the park strive to create more national and provincial modern agricultural industrial parks, and continue to start the six characteristic agriculture Brand, make every effort to build the "safe supply" of agricultural and sideline products in the Bay Area.

[Reporter] Tang Yinglin

[Picture] The official website of Wenshi Food Group Co., Ltd.

[Source] Nanfang Rural Daily, Xinxing County Agricultural and Rural Bureau

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