"Night Economy" activates consumption "new engine"

According to statistics, in the contribution of tourism per capita consumption, consumption at night is at least three times the day. Through the development of the night tour economy and bigger and stronger night tour market, it will help achieve the stable and healthy and high -quality development of the local economy.

In order to further activate the night consumption and promote the accelerated replenishment and potential release of consumption under the prevention and control of normal epidemic, combine their own characteristics, focus on high -frequency consumer venues such as commercial super and catering, and comprehensively activate the "new engine" of night consumption. On July 15th, the "2022 Beijing Consumer Season · Night Jingcheng" event was launched. Under the premise of doing a good job of preventing and controlling the epidemic, it links more than 20 key business districts and nearly 10,000 brand merchants in the city to launch the "Beijing Night Drama · Night Awards "" Beijing Ye You materials · Night Taste "," Night Night Interest · Night Entertainment "," Beijing Ye Youqian · Night Mobile "," Beijing Ye You Fan · Night Buy ", the event will continue until November.

Consumption and upgrade the business district around the business district is more happy

The crowds of the Wangfujing Street, where the night fall, is like weaving, and the malls such as department stores, Wangfu Central and other shopping malls are brightly lit.

On July 18, the Ministry of Culture and Tourism issued the "Notice of the General Office of the Ministry of Culture and Tourism on the Declaration of the Second Batch of National Night Culture and Tourism Consumption Gathering Zone", which was declared by local declarations, provincial departments, compliance review, and experts. For procedures such as reviews, public opinion risk control, and field inspection, it is planned to determine 123 projects as the second batch of national night culture and tourism consumption agglomeration areas. The list of the second batch of national night culture and tourism consumption agglomerations is planned to be selected as showing that a total of 5 projects in Beijing have been selected, including Wangfujing, Dongcheng District, Beijing Happy Valley, Chaoyang District, Chaoyang District, and Beijing Global City Avenue in Tongzhou District. Capital Holiday Plaza, Changping District.

The reporter browsed the official platform of several large shopping malls in Beijing and learned that in order to promote consumption, Beijing's major shopping malls have launched various types of consumer activities. Recently, Chaoyang Dayue City is carrying out the "Dayue Consumption Season" activity, bringing a discount of 20 yuan per 300 yuan for the audience; Xidan Yuecheng launched the "5 points to grab 50 yuan to eat the full -length coupon" activity, some of which The restaurant consumption will be reduced by 50 yuan over 300 yuan; from July 15th, Beijing Chaoyang Hei Shenghui will extend the business hours to 24:00 every Friday to Saturday. The event is an interactive area composed of elements such as camping wind and sky curtain tents, wonderful stage, special marketing, lighting festivals, and summer performances. It is accompanied by lights and starlight to provide consumers with a good place for summer.

"I really like to go to the night market to eat snacks. I see the" Late Night Cafeteria "on the weekend of Heshenghui on the weekend until the early morning. I really want to go to enjoy food with family and friends late at night." The operation time of the number line has also been extended, and the transportation has become convenient. It can enjoy the 'late night cafeteria' with friends. "Similarly, Ms. Wang, Beijing, also said," Many street shops have also extended business hours. In the evening When I went out to walk the dog, I just passed by the dessert shop. Listening to the cicada sounds under the evening breeze, eating a bowl of ice powder, life is really comfortable. "In addition, the reporter visited Xidan Dayue City, Chaoyang Dayue Yue The "nightlife" such as the city, Sanlitun, etc., found that from 8 pm to 10 pm, the traffic near the business district is still large, the couples with dating, parents who take children to walk, and playing skateboarding on the square The teenager, they formed a rich "nightlife" group.

Night Shop Museum Enjoy Cultural Meal

Children are led by parents to visit the Beijing Natural Museum in the Natural Museum in the night to feel the "Museum Wonderful Night".

"Night Life" is not just eating, drinking, and fun. Going to the museum at night is becoming another good strategy for citizens. Earlier, the Beijing Municipal Bureau of Cultural Relics issued an announcement that "During the summer vacation, each museum can be extended in time according to its own conditions, the open hours of open hours, or relying on the activities that have been planned to be carried out, and appropriately arrange the evening reception." Beijing Nature Nature Many museums such as the museum, the Beijing Astronomical Museum, the Beijing Stone Carvings Museum, and the Baita Temple Management Office have launched the "Night Model", opening a beautiful "Museum Wonderful Night" for the audience in the hot summer day.

Taking the Beijing Nature Museum as an example, from August 2nd to August 6th, the museum launched the 2022 "Museum Night" event at 19:00 every day. Educational activities are composed of four sections: "Museum Night Talks -Here is Beijing". During the event, many parents took the children's museums to watch the animal specimens on display. The children saw the dinosaur footprints outside the exhibition building, and they stepped forward to simulate the appearance of dinosaur walking. In addition, multiple exhibition halls in the museum also launched activities such as "Drawing Dinosaur Belt", "Making Corner Card" and "Making Shell Necklace" to attract many tourists to check in.

The reporter noticed that the museum night show was not a simple extension of the day mode, but the "Museum Wonderful Night" with its own characteristics. For example, the China Arts and Crafts Museum and the China Intangible Cultural Heritage Museum rely on the characteristics of closely related to traditional culture, combined with the 24 solar terms to launch different theme night activities; Baita Temple cooperated with the Mei Lanfang Memorial Hall, Baita Temple Pharmacy and other cooperation. The unit has created a series of "White Tower Nights" activities. "Evening Wind Cinema", "August 8th Play Turn on the White Tower", "Miao Yin Song Wan in the Sun", "Book Fragrant Miaoying Temple" and other themes. "Old neighborhood" Baita Temple is living through the "White Tower Night".

Text | Our reporter Wang Xuezi □ Zhang Yigege

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