Scripture 丨 How does the start -ups attract investment?In addition to the accumulation of resources

Cover reporter Zhu Ning Liu Xuqiang

In 2019, Meizu star executive Li Nan left in the dispute, and then founded the anger meow technology. In three years, anger meow released a number of 3C tide products. On August 12, Angry Miao, Angry Miao, announced the completion of a new round of numbers. RMB 10 million yuan in financing.

Why do some startups can easily obtain institutional investment, but some companies are struggling to invest? What kind of corporate venture capital institutions are willing to invest? In this issue of "Classics", Xu Xiang, general manager of Shenzhen Create in Southwest Region, and Hong Le, the host of the program host and senior expert lecturer of the Shenzhen Stock Exchange, also expressed their views on this.

Leader's literacy is the focus of investment institutions

What is the most important thing for venture capital institutions to invest in enterprises? Some people think it is an enterprise, some people think it is a project, some say it is an entrepreneur ... "As an investor, you may see hundreds of projects each year. Find a high -quality target? What is your criterion? "The host Hong Le asked questions.

"The pattern of a company or project founder is to determine the height and intensity that the company or the project can develop." Xu Xiang explained that in a startup, due Therefore, the most important thing when investing in venture capital companies should be people. A real outstanding business owner must know how to avoid risks and how to lead the development of the enterprise, so as to reflect the judgment of a business owner.

"In addition to strategic vision and ability, it is also important to the awe of the market." Xu Xiang believes that the awe is the most fundamental mentality of investors in the market, because the awe is a kind of attitude of the company to the market. One mentality is that if we are not awesome, then we will just rely on a technology, one method, one advantage or resource, we will fight against the market.

Xu Xiang said: "Especially after getting the investment, some entrepreneurs will have a" floating "situation, and there is no awe of the market, but in fact the market will not be shifted with personal will, and there is no awe of awe. The heart may cause the investment to finally fail. "

Companies with better resource accumulation are more popular

As a leader of an enterprise, if you want to make a company in the long run, it may be inseparable from the step of financing, and most of the enterprise financing first thinks of venture capital institutions. However, many entrepreneurs are trapped in financing difficulties. It is also the primary problem facing most of the founders of the current enterprise.

What kind of enterprises do I like to invest in venture capital institutions? How can companies improve their financing capabilities? These are issues that entrepreneurs care about. In this regard, Xu Xiang said that financing must first allow investors to see your personal ability and the strength of the company, and these require time accumulation and precipitation to do it.

Xu Xiang said: "If you accumulate in the favorite industry for a period of time, the probability of success in starting a business is relatively high. Many projects we have invested now, the founders are working first, then become executives, and even the president of the listed company will do it by ourselves. Entrepreneurship, because this can allow entrepreneurs to accumulate enough resources. "

In fact, whether it is those who are familiar with or those companies that we don't know, it has spent more than 10 years from founding to success. Every home in the "BAT" that has attracted much attention from the market has exceeded 10 years from its establishment to the final IPO.

"In addition to the company's own strength and resources, 'sincerity' is also a necessity of corporate financing. In the process of corporate financing, what is displayed to investors must be real, so that the two parties can communicate better," Xu Xiang It is believed that in addition, the industry status and clarity of funds in enterprises are also a factor that can make investors more willing to invest.

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