What should the business do in 2023?

This time the epidemic did not talk about Wude, it has been in the past three years, and there is still no tendency to disappear.

In recent days, the major tourism provinces/autonomous regions such as Hainan, Xinjiang, and Tibet have appeared in a more severe epidemic. As soon as this matter came out, not only the tourism industry in Hainan, Xinjiang, and Tibet, but also had a certain impact on the tourism industry in the country. After all, no one knew where there would be another situation.

People are not afraid of epidemics, but a significant impact on their lives after the epidemic occurs. Taking the Hainan epidemic as an example, Sanya, Hainan, was originally a tourist city, and the price of many things is naturally higher. After the epidemic, the prices of Sanya Hotel are all 50 % off. Even so, this will cause a certain economic burden on the people who are isolated in the hotel. A 13 -family family said that even if the price of the hotel stayed at a 50 % off, the cost of a hotel a day cost 2,000 yuan. If 13 people eat and live in this hotel for a week, it may cost more than 100,000 yuan, and they will also have themselves. Quite pressure.

Even if we can bear the fees of isolation, we may continue to beolate after we return to the location. Whether it is on work or going to school, it will have a certain impact.

The epidemic affects not only the relevant personnel of tourists and tourism, but also an indelible impact on the entire industry.

The transformation has become a thing that many companies have to face. If the transformation is good, it can be overtaked in the curve; if the epidemic is over, then everything may be late.

Yesterday, after a post -90s entrepreneur Li, President Li, who read the articles about the business model I wrote before, found me, hoping that I could inspire him some business model design.

This post -90s generation is a very lucky person. In the past few years, she made nearly one small goal through participation in virtual currency. Later, in the process of hype, he lost half of all net worth overnight. Pain thought and pain, decided to transform.

In 2019, President Li and his friends founded a catering brand. He wanted to achieve listing and make money from the capital market through chain.

Just after he rolled the five shops, the epidemic suddenly came. In the past two years, it has been closed and closed, and the business has been very depressed.

Fortunately, President Li was not prepared to make money from consumers, but to make money from the capital market. This brand has been insisting.

In order to realize the rapid expansion of the store, he also found several masters with a relatively large popularity. He hoped that by using the master's traffic to endorse his brand, he could eventually attract franchisees.

These traffic masters do not mean that there is no effect, and it does attract several people to join. However, when the opening time was not long, they closed down and came to the headquarters all day to withdraw the franchise fee.

Now I am burnt, and I want to give up this project.

Coincidentally, I have had a certain study of catering, and I know that it is not easy to operate in the catering industry. If the catering industry wants to make money by opening a store, then its golden age has passed, and we better use the business model to make money.

For example, assuming that others opened a hot pot restaurant, we also went to open a hot pot restaurant. Others make money by selling dishes, and we also make money by selling dishes. How tired is this? And this industry has many top masters, such as: Haidilao, Ba Nu hot pot, etc. How can we compete for these giant companies on the basis of not many characteristics?

Even if we flickered some people who joined through short videos, we still have to go down sooner or later. Because there is no good product, no matter how good the marketing is, it is zero. This sentence is not what I said, but to create a marketing master of many brands such as back, good star, 8848 mobile phone, small can tea, etc. He can explode a brand in a short time, but there is no good quality, the company will lose a bottom -out sooner or later.

Instead of studying the external things such as decoration, naming, marketing, etc. in the catering industry, we will make the quality of the product "the best in the same price, the cheapest products of the same delicious products".

In addition to the product design is excellent, it is also necessary to make innovation in the business model. For example, how many orders are ordered by other restaurants, how much money is given, and the price is the market price. Most of the group purchase will be cheaper to customers.

We can't do this, we have to give customers a lot of cheaper feelings. For example, other restaurants sell 38 yuan/copy of braised pork, we only sell 18 yuan/serving; other restaurants sell 18 yuan/serving of fried vegetables, we only sell 8 yuan/serving.

As we all know, the gross profit of catering is about 60%. What we have to do is to make consumers, it is best to make the profit of 40%of the profit, and the remaining 20%are used to pay employee salary and rent. Please note that it does not mean that each dish is 40%cheaper, but it means that some dishes are 50%cheap and some dishes are 20%cheap. After summing up, keep 20%of the gross profit.

Obviously, 20%of gross profit does not make the restaurant make money. What do we make money?

The answer is a member card, because only members can enjoy such cheap prices. After a meal, you may save half of the membership card fee and return to the book twice. If you are willing, you can dine 3 times a day, 365 days a year, and at least a year of meals for you. And the restaurant only collects your annual fee of 365 yuan, isn't this too much? It's equivalent to one yuan a day!

If the location of the restaurant is okay, a restaurant is expected to attract tens of thousands of members a year, and you can earn millions of yuan a year.

If we can ensure that those restaurants with better positions can earn millions a year, so can we rest assured that we can openly join?

After more than 100 stores, the company can also make money through the supply chain. More importantly, when the store opens hundreds of houses, we may launch our own APP with millions of members on it, which can be sold to members of the members. App.

If we really do this, you will find that the epidemic has a great impact on us, because we can also make money because members do not go to dine.

So don't ask when the epidemic is passing? The business in 2023 does not require you to develop a new category. You only need to make a business model innovation on the original basis!

Think about it, how can you innovate your business now!

This is the best era and the worst era. With capital thinking and innovation models, the world is your stage!

In the new business world, there are no eliminated industries. Only the eliminated products and outdated business models will focus on product innovation and model innovation in the future.

If a company or a boss, if the shortage of innovation ability is destined to be defeated in advance, please remember that there is no innovation, how can you have imagination!

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