The maximum penalty is 200,000 yuan!Shanxi announced 12 typical illegal advertising cases

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In the first half of the year, the Provincial Market Supervision Bureau strengthened the monitoring of goods or service advertisements related to the health of the people and the safety of life and property. Market Order. Recently, the bureau announced 12 typical illegal advertising cases to the society.

01

Investigation and punishment of "Green Biyuan" Morba Cycus Internet Illegal Advertising Case

In March 2021, the parties published the "Green Biyuan" bacterial grass advertisement using the Internet small video. The advertisement contains "the company is a national fungus engineering center northern demonstration promotion base and the cooperation unit of the State Council's poverty alleviation center". The name of the leader is promoted and violated the relevant provisions of the advertising law. On June 24, 2022, the Yuncheng Market Supervision Bureau shall impose administrative penalties in accordance with the law and ordered the parties to stop publishing the illegal advertisement and fined 200,000 yuan.

02

Investigate and deal with "Oriental Kindergarten" educational outdoor illegal advertising case

In July 2021, the parties used bus compartments to publish "Oriental Kindergarten" education advertisements, promoting "Eastern Kindergarten in the Development Zone to open an educational project 0-6 years old, so that each child has the best life at the beginning of life" and other contents, use absolute words In violation of the relevant provisions of the advertising law. On May 23, 2022, the Yangquan Market Supervision Bureau imposed administrative penalties in accordance with the law and ordered the parties to stop issuing the illegal advertisement and fined 30,000 yuan.

03

Investigation and punishment of "Qing Bayi Health" medical Internet illegal advertising case

In March 2022, the parties used the WeChat public account to release the "Qing Bayi Delivery Health" medical advertisement. Advertising pushes promotional content such as the party emblem logo, which hindered the public order of the society and violated the relevant provisions of the advertising law. On June 17, 2022, the Shuozhou Market Supervision Bureau shall impose administrative penalties in accordance with the law and ordered the parties to stop issuing the illegal advertisement and fined 30,000 yuan.

04

Investigation and punishment of "Cloud Medical Chain" involved in old electronic products Internet false advertising cases

In May 2022, the parties released the "Cloud Medicine Chain" electronic product advertisement on its WeChat public account, declared that the Electronic product G3 smart watch has the effects of "unsatisfactory evaluation, disease early warning, chronic disease management", but its product packaging " This product is not medical equipment and cannot be used as a basis for diagnosis and treatment. " The parties' advertisement release behavior violates the relevant provisions of the advertising law. On June 17, 2022, the Market Supervision Bureau of Yuanqu County, Yuncheng City issued administrative penalties in accordance with the law, ordered the parties to stop the illegal act and fined a fine of 20,000 yuan.

05

Investigate and deal with the "Fifth Anniversary of the Summer Camp for Gratitude Reward" training Internet illegal advertising case

In November 2021, the parties used their WeChat public account to publish the "Fifth Anniversary of the Summer Camp for Fifth Anniversary Givey Reward" training advertisement, and used the word "100th Anniversary of the Party" during advertising. The parties use the party's major activities for commercial advertising, hindering the public order of the society, and violating the relevant provisions of the advertising law. On February 8, 2022, the Zezhou County Market Supervision Bureau of Jincheng City issued administrative penalties in accordance with the law and ordered the parties to stop issuing the illegal advertisement and fined a fine of 20,000 yuan.

06

Investigation and punishment of "Shuguang" medical packaging case illegal advertising case

In May 2022, the parties used the mask's outer packaging to publish "dawn" medical advertisements. The front packaging was printed with "Datong Shuguang (Male) Hospital", and the back was printed with "prostatitis", "hemorrhoids" and "underarm odor", involving the name of the disease. The parties were released without review and violated the relevant provisions of the advertising law. On June 22, 2022, the Datong Market Supervision Bureau issued an administrative penalty and ordered the parties to stop issuing the illegal advertisement and fined 173,000 yuan.

07

Investigate and deal with "quality granary" food Internet false advertising case

In March 2022, the parties released "quality granary" food advertisements on the online platform. The advertisement contains "pure natural no additives, no preservatives" and other content, but the investigation found that the ingredients contain two food additives. According to relevant regulations, both food additives are not natural products, and the parties' advertisement releases violate the relevant provisions of the advertising law. On May 11, 2022, the Xinzhou Market Supervision Bureau imposed administrative penalties in accordance with the law and ordered the parties to stop publishing the illegal advertisement and fined 15179.4 yuan.

08

Investigation and punishment of "Launched" Education and Training Internet Illegal Advertising Case

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In December 2021, the parties used their website to publish "sail" education and training advertisements. The advertisements contained content such as "high pass rates" and "easy to obtain permits". They implied the training effect and violated the relevant provisions of the advertising law. On January 27, 2022, the Datong Market Supervision Bureau shall impose administrative penalties in accordance with the law and ordered the parties to stop issuing the illegal advertisement and fined 10,000 yuan.

09

Investigate and deal with the false advertising case of "Beauty and House" Food Internet

In February 2022, the parties released "Beauty Heju" food advertisements through their online stores. The advertisement describes the effects of health care, clearing greasy, softening blood vessels, and reducing triglyceride. In fact, only the state approved the effect of reducing triglyceride, and the parties' advertisement release behavior violated the relevant provisions of the advertising law. On April 24, 2022, the Market Supervision Bureau of Xiangfen County, Linfen City issued administrative penalties in accordance with the law, ordered the parties to stop issuing the illegal advertisement and fined 10,000 yuan.

10

Investigation and punishment of the "Tibetan Red Flower" Food Internet Illegal Advertising Case in November 2021, the parties used WeChat Mini Programs to publish saffron food advertisements. Advertising contains words such as "saffron can eliminate inflammation, regulate menstruation, prevent three highs, and anti -thrombosis". Relevant regulations. On January 10, 2022, the Changzhi Market Supervision Bureau imposed an administrative penalty and ordered the parties to stop issuing the illegal advertisement in accordance with the law and fined 10,000 yuan.

11

Investigation and punishment of "dual -hydrogen health services" involved in old hydrogen machine Internet false advertising cases

In May 2022, the parties used computer courseware PPT to release the "dual -hydrogen health service" involving old hydrogen machine advertisements. The advertisement claims that hydrogen has the treatment effect on central nervous system diseases, cerebrovascular diseases, and liver disease, and has a cancer control effect. In fact, hydrogen machines are ordinary household products. The parties cannot provide evidence, and their advertising releases violate the relevant provisions of the advertising law. On June 17, 2022, the Fangshan County Market Supervision Bureau of Luliang City issued administrative penalties in accordance with the law and ordered the parties to stop publishing the illegal advertisement and fined 6,000 yuan.

12

Investigation and punishment of "shared cars" investment promotion investment printing illegal advertising case

In December 2021, the parties used printed materials to publish "shared car" investment advertisements. The advertisement contains "investment sharing and 16%annualized yield", which guarantees future income and violates the relevant provisions of the advertising law. On April 29, 2022, the Jinzhong Market Supervision Bureau shall impose administrative penalties in accordance with the law and ordered the parties to stop publishing the illegal advertisement and a fine of 1,700 yuan.

Source: Shanxi Daily

Responsible editor: Bai Biwei

School pair: Zhang Cuiping

Review: Kang Yu, Li Qing Liu Ting

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