Can you buy 1 gram at a time, can you gain a sense of security?

For a while, he particularly liked to shake the glass tank of golden beans, and he heard the sound of gold collision, and he would feel happy. He will also put the glass can on the bedside, and take a look when it's okay. Those moments, he has a feeling: "What is a baby? This is the baby."

Wen | Rao Tong language

Edit | Zhou Wei

Operation | Yue Mi

People who have golden beans

With a small glass bottle, Lan Zimo walked into the largest gold trading market in Xi'an.

In the glass bottle of 2 yuan, 5 grams of gold is equipped with a small golden beans. This is what he has saved in the past six months. Walking in the brilliant building, Lan Zimo is more excited than nervous. He wants to verify whether the gold he bought from the Internet can really be exchanged for money.

When I arrived at a golden recycling store, the boss picked up the small bottle and stood up, felt that the weight was appropriate, and took out a musket, took out a golden beans, and burned it. The beans were collected and the price was transferred to Lanzi. The price given was 383 yuan per gram, which was 5 yuan lower than the large market price of the Shanghai Gold Exchange on the day.

In just 30 seconds, the transaction was over, and I didn't wait for Lan Zimo to hesitate. His hanging heart also put it down.

After selling golden beans, Lanzi Mo was calculated. This time, he made about 200 yuan, which sounded not much, but he felt very satisfied.

Compared to Lan Zimo, who has just entered the golden pit, Fujian Bear has entered a high -end version.

She has maintained the habit of gold for almost two years. Two years ago, the bear's daughter was born. In the local area, there was a custom of preparing gold decoration for her daughter. Therefore, the bear decided that every month, at least 3 grams of gold must be started, and there are less accumulated. Until now, the bear has saved a pound of gold for her daughter. Of course, the low -efficiency golden beans must not be missed. Last year, she bought the lowest price at 200 yuan per gram, the best record as of now.

In the past few months, the bear even began to challenge himself. Generally speaking, if the gold is sent to the gold shop processing, a certain amount of gold will be charged. There are more than a dozen to dozens of dollars per gram, but the bear said categorically: "No one can earn from the hands of people buying gold. Go to the processing fee. "

The bear bought a full set of equipment, the clay king, gypsum mold, melting gold gun ... Then find a brick, put it on the table, and finally the tools. Before the beginning, the bear also ordered Sanxiang, full of ritual sense, "blessing can succeed once."

At the beginning, the bear was confident. After watching so much money, she felt that she should have no problem. She suddenly took out the 14 gold beans that she was saved and started burning with a molten gold gun.

However, it is not simple to hit gold. It is difficult to meet the demand for the melting gold of Da Ke in general melting gold guns -to make gold, and to melt the golden beans into flowing gold water through a long time. In the end, these 14 golden beans were not completely melted. When pouring into the mold with the mud king suppressed, the gold did not cast a beautiful form as expected. After cooling, the bear quickly took out the gold, and the scale was referred to, and it was found that 0.07 grams of fire consumption was also generated. Later, the unwilling little bear tried 6 times, all failed. She had to give up temporarily.

▲ For the first time, the bear tried to fuse at home. Photo /Interviewee provided

Today, like Lan Zimo and Bear, there are more and more young people who have begun to hoard Jin Bean. Search for golden beans on Xiaohongshu, and there will be more than 80,000 related notes. Everyone warmly exchanged their experiences of having golden beans and showed all kinds of "golden beans programs". Someone decided to save one or two a month, "it became a little rich in a year." Some people say that they hope to accumulate less and more, and change to a car when they save enough 500 pieces. Some people buy golden beans as a fixed investment, thinking that "this is more reliable than saving money."

Everyone played the idea of ​​"accumulating less". In addition to hoarding gold beans, there are golden melon seeds, golden feathers, gold sugar pieces, etc., all of which are smaller and easier to start with gold. Each weight is basically around 1 gram. In the past, I went to the physical gold shop, and the category with the price of brand and craftsmanship was bought as a "suffering loss".

"I like the feeling of spending this kind of money without spending it."

For the first time, Lan Zimo came into contact with the financial management method of buying golden beans. Last year, the big data on the social platform pushed the new money -saving method of golden beans to Lan Zimo. He found that this is indeed a feasible method. A golden bean is three or five hundred yuan, and the threshold is low; the key is that the physical gold can be visible and touching, making people look very fulfilling.

Since then, he has entered the golden pit and began to study how "woolen wool" -the major shopping apps will be issued with large amounts of large amounts from time to time. It is most suitable for buying gold. After the coupon, the price of buying gold will ranging from a few to dozens of dollars. Sometimes, there will be various spike activities in the live broadcast room, and the price is more cost -effective.

For the sake of the news, young people who are golden will also join a variety of golden groups. Everyone shares coupons and authentic online stores in it, and makes suggestions for disputes between friends and merchants.

Lan Zimo also built a golden group. Two days ago, there was a girl in the group, which cost 333 yuan to buy one gram of gold, which is a very low price. As a result, after the order was placed, the merchant was unwilling to ship and urged her to refund. The girl sent the chat screenshot to the group, and the group friends asked her to support it, so don't retreat: "We buy it with the ability, why should we retreat?"

"Based on the ability" refers to the skill of "wool" -some young people who hoarding gold have practiced a hard skill.

The most important thing is how to distinguish between true and false. There will be "reliable shops" and "lightning shops" in the group. More and more online stores do golden business, and they have become mixed. So far There are more than 30. Before placing an order, you must verify it with the other party. Even if the other party responds to "it is true gold", it is not possible to count it. It must be directly replied to "999 foot gold" before it can.

The equipment is also complete. It is essential that high -precision electronic scales, "must be accurate to four digits after the decimal point." There is a online shop that is blacklisted because the goods are less than 0.005 grams. There are also muskets. After gold gets, it must be burned first to ensure that it will not be dark. The most important thing is to look at the location of the delivery -for example, if it is from Shenzhen Shuibei, my country's largest gold market is equivalent to giving gold a insurance.

When you send it to the Golden Store to repurchase, you must compare it. Lan Zimo was a bit regrettable. At first, he didn't ask the price of other homes. He was sold at a price of 5 yuan below the broader market. After returning home, he found that there was still "the price of 5 cents below the large market". He came, he made a few dozens of pieces. At that moment, he felt like his heart was hurt.

▲ Lan Zimo went to the gold market to buy gold, most of which were young people. Photo / Interviewee provided

At the same time, it is enough to "care", even if it is a few dollars of discounts, don't let it go. Another golden bears were the busiest when Double Eleven. She listed a plan form, which store first and which store to ensure the lowest price of gold. And every time she starts gold, she will update the detailed purchase price and the large market price at the time in the Excel table. By the end of the year, open the form to count the average price of buying gold this year. Last year, the average price of all her gold was 350 yuan, and she was satisfied with this number.

The little bear said that although he was golden for his daughter, in fact, he still wanted to buy things that are more valuable and insurance, which can make your heart feel a little bit. In fact, her work is related to chemistry. When she goes to work, she can't even wear gold jewelry. The gold she saved is put in the safe at home.

In the past two years, the environment is not good, and the way of little bear has also changed. This change and the hobbies of gold have appeared simultaneously. "The top two of the expenses are to buy things for children and buy gold." At the age of twenty, the bear prefers to buy luxury goods, tens of thousands of bags, and buy it. But now, some of these bags bought at high prices can not be sold to hundreds of dollars, she feels unfortunate. Since the epidemic, the number of times has been reduced a lot. She is not willing to buy beautiful clothes, and she can go out with cheap short sleeves and pants.

But buying gold is not the same. Just put the heavy gold in your hands. Thinking of it to keep it, the bear can be happy. She can forget it. Until now, the gold she has saved can be more than 100,000.

▲ The bear saved the gold for her daughter. Photo / Interviewee provided

Lan Zimo also understands the meaning of "security". For a while, he particularly liked to shake the glass tank of golden beans, and he heard the sound of gold collision, and he would feel happy. He will also put the glass can on the bedside, and take a look when it's okay. Those moments, he has a feeling: "What is a baby? This is the baby."

"It takes the money to let go, it is better to buy a little gold every month, just like the feeling of spending this money and not spending it." A netizen said.

Golden pit

Many young people stepped into the door of gold through gold beans, which also brought new business opportunities for gold merchants.

Xiaojun is the founder of a Jewelry company in Shenzhen. Six years ago, she resigned to Shuibei and started her own golden business. The change is huge. In the past two years, the young consumer group has become the main customer of Xiaojun. She has calculated that the proportion of orders for purchasing gold online has exceeded 60%, and they are basically young people.

Nowadays, in Shenzhen Shuibei, golden merchants try their best to approach young groups, graphic communities, live broadcast rooms, short videos ...

"If you don't do online operations, you may not be able to survive." Xiaojun said. During the day of delivery, running factories, and testing agencies, she also needs to edit and update videos on social platforms by herself, and life is even more busy.

The arrival of young people also began to create "explosive models" for Shuibei. Xiaojun said that there were few concepts in the past. People who came to Shuibei had a large style span. There would be no single item suddenly became popular. "In the past two years, the fire was a word of mouth. Now, the fire is basically the style of young people grow grass. "

Golden beans and golden melon seeds belong to this kind of explosion. In addition, there are gold butterflies and chocolate cards ... During this time, the family and merchants of Shuibei began to make gold -style gold.

Xiaojun needs to be more sensitive to these popular trends and responds faster. Last year, a "small square ring" was on fire. A shop owner quickly found her and asked for nearly 300 pieces, and the request was to be issued as soon as possible. With almost no consideration, Xiaojun put money to the factory, hoping that they could give priority to the production of these jewelry for her. At this time, it is "the speed of giving money". Once late, the factory does not go to work, and the appropriate size raw materials will be robbed by their peers, and it is easy to miss the opportunity. And the young people who have been in the gold are more and more information. They also touch the door of how to buy gold. They also know more about Shuiba, knowing that the price of the source can be pressed very low, and gold merchants have to "roll up."

▲ In the Shenzhen Water Bei Jewelry Store, a shop owner is doing handmade while selling goods. Photo / Visual China

For Xiaojun, a burst of money is only about 3 months. Once this time, it is difficult to make a profit again. Now, in her shops, they will no longer sell gold beans at a low price -this explosion, "already sold it", the business price of merchants, from 2 yuan, rolled to 5 yuan, profit space, profitable space It was compressed to hardly. If you want to make a profit from it, it must be in batches. For small shops like Xiaojun, it is of great significance.

The inner rolls of the merchant also made some bad merchants start fake. The first problem that young people face are fake goods. The bear, even if you are cautious enough, there are still times.

When she encountered the "most fake", she bought gold from the online store at a normal price. As a result, when I got the hand, the bear felt "wrong", and the heavy feel is very different from the previous feel. Open it, it really is a copper product, "it is false and fake."

The bear was angry and quickly asked the platform to appeal, but the platform sentenced her to "defeat". What is genuine, "the standard for its own accessories."

Playing text games has become the most common trick of falsification of golden merchants. Lan Zimo also encountered a similar situation. At that time, he determined the gold price of this gold shop in advance, which was similar to the gold price of the large market. The merchant also promised "can be told." However, when he was preparing to place an order, he discovered that the "999 foot gold" in the product name had a very unprecedented decimal point -in fact, it was "99.9 foot gold".

In addition to these, the larger pit is now in the live broadcast room.

The anchor Zeng Ru, once brought the goods to a famous gold brand live room. She was asked to master all kinds of attracting customers -all kinds of products, divided into "drainage models", "welfare models" and "profit models" Essence

Low -grams of gold beans, the profit is also low, obviously not making money, but just attract more customers' "drainage models".

Then, anchor will introduce 2000 gold bracelets, which is marked as "welfare model". When bringing goods, it is necessary to emphasize that "office workers can afford it, the student party can afford it, and the mothers can also buy it. ", Attract as much as possible to place orders for low consumer population.

Only the insiders know that the seemingly exquisite big gold bracelet is actually hollow. If the nails are harder and accidentally draw, scratches will occur. In this way, "7 days without reason refund" cannot be established, and consumers can only recognize planting. Even so, the return rate is high. Zeng Ru said that the return rate in the live broadcast room is more than 60%, and the GMV of the daily return is about 1 million to 2 million yuan.

After the "drainage" and "welfare model", it is the highlight of the "profit model" -each profit can be more than 50%of various gold jewelry. Many young people who trust brand gold shops are difficult to guarantee the whole body. When many well -known brands are broadcasting, they do OEM business, under the brand's signboards, give the goods to other gold manufacturers to produce, and finally charge back commissions, the quality is difficult to guarantee.

Later, Zeng Ru chose to leave because he could not accept these.

▲ The labeling price of gold products is often different from the live broadcast price. Photo / Interviewee provided

"This group of young people has limited consumption power"

In the opinion of Liu Xu, a senior gold analyst, although the current young people group has a gold tide, the overall idea is "the same as buying gold in 2013". ——In uncertain, compared with other financial management methods, gold has the attributes that can hedge the unstable factors from the economic and political aspects.

"But unlike stocks and bonds, gold is more suitable for long -term investment instead of short -term speculation. It may need to be stretched to 10 years to look at it to reflect its strong attributes of inflation. Factors, such as the rise or decline of the status of the dollar. "Liu Xu said," But many young people lack enough understanding of the macro economy and are prone to rushing and throwing. In this investment mentality, it is easy to be pitted. "

In addition, Liu Xu believes that investing in gold by buying jewelry is difficult to obtain benefits in itself. The prices given by jewelry merchants often include high handling fees and processing fees. No matter how to preparation in the live broadcast room, these jewelry value preservation is just a speech. The most reasonable gold investment method is to buy gold coins or gold bars, especially gold coins with bank endorsements, which are the most convenient. The gold bars launched by some well -known brands are also more secure when recycling. However, if you buy those gold bars without the brand, you must add various testing fees and handling fees when you realize it, which can earn lower the difference. However, most of these more complicated things, most of the young people who stepped into the golden pit did not care. For Lan Zimo, his understanding of the trend of gold is limited to opening a small program every day to see the gold price. These young people are not the same as the "gold investment" in everyone's imagination. They do not pay attention to the impact of the international situation on the price of gold, and they do not care about the current trend of gold. Buy gold and make a dozen pieces of gold per gram of gold, even if it is made.

Lan Zimo himself also knows that buying gold bars with well -known brands is more reliable, but at the age of 20, he still does not have the ability to buy gold bars, so he is willing to choose this kind of accumulated and more way to hoard the gold beans. In his golden group, there are still a lot of treasure moms who are willing to use energy and time to exchange seemingly not much profit. For them, this is enough.

▲ The group announcement in the Jianjin group of Lanzi Mojian. Photo /Interviewee provided

Although the favor of young people has made some recovery in the gold market, Xiaojun still misses the past. It turns out that she is more connected to some retailers. In the past two years, there are obviously few bosses who come to buy. They will not come to replenishment. Re -picked up retail customers, began to discover the traffic of private domains, filming videos, and doing live broadcasts. "When you find that you have nothing to do, you have to do it anymore."

The shellfish in August belonged to the peak season in the past, and it should have ushered in a lively crowd, but now it is scarce. Xiaojun said that when he first entered the industry, the business was so good that he could not serve. Many customers would feel that they were "poor", but now, Shuibei merchants also need to accept the fate of being left out. Some time ago, Xiaojun and friends who made a lot of money drank tea and talked about it. The friend suddenly sighed, "It's so idle." At that time, it was 10 pm. At this time in previous years, everyone was still packaging and shipping at the counter, "the tape was pulled down."

The times have changed, and businesses need to seize young people even more. To some extent, this has also promoted the popularity of gold beans and golden melon seeds. In the past, these money, golden merchants were a bit "unable to look."

▲ The short videos of Jinting Gourd seeds increased the popularity of Jinguo seeds. Figure /Phone Screenshot

In other words, the golden beans seem to be soaring, but behind the gold market is rare. Xiaojun thinks: "The consumption power of these young people is limited. For the water shell market that activates the golden shellfish, it still has little effect."

What's more worrying is that the scenery of gold investment is gradually fading. At present, many banks including China Merchants Bank, Industrial and Commercial Bank of China, and Construction Bank have stopped the golden business of paper. Banks are far away from high -risk financial markets, and gold is also in this ranks -from March 9th to July 5th this year, within 4 months, the price of gold futures in the New York Commercial Exchange fell more than 17%.

For water -like merchants like Xiaojun, choosing to do golden business in the past is also because I am familiar with Shui shellfish, understand gold, and have a sense of security. However, this feeling is gradually disappearing.

Last year, Xiaojun temporarily set up a live broadcast team. Everyone is from jewelry and is not professional. Every time the live broadcast is busy, and even the price change in the background will be wrong. The live broadcast business that makes fast money also makes her feel uncomfortable. She is still used to the traditional one, dealing with everyone and making friends.

Nowadays, many friends who have joined the industry with Xiaojun have switched to career. At the end of last year, I couldn't support it anymore. Xiaojun chose to turn off his live broadcast room.

(Xu Qing also contributed to this article)

The article is original for daily characters, and infringement must be investigated.

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