Hermes' new bicycle fire?Why is there still someone who bought a 165,000 bicycle?

How much do you think a bicycle should be sold? Is it a few hundred or thousands? However, just recently launched a bicycle at the famous luxury giant Hermes, which sells as high as 165,000, and it has been sold out once it was launched. Why do more than 100,000 bicycles still buy it? What is the reason?

1. Hermes bicycle fire?

On August 11, the Hermes Chinese official website was launched a small bicycle named Odyssee Terre, which was priced at RMB 165,000.

According to the official website information, this bicycle is 154.6 cm long, 58 cm wide, and weighs 14 kg. This mechanical bicycle is made of white wax wood, aluminum and SPAD leather. The handle and cushion bracket are equipped with a lights. The front side is decorated with a series of laparies. There is a car basket that supports 4 -speed speed adjustment.

According to the product details, the seat can be adjusted to adapt to users of different heights. The design is inspired by Japanese portable bicycles, which is made of France.

In addition, the official website shows that buying this bicycle will be shipped, reaching the Hermes store designated by the user within 2-10 working days, and supports 7 days without reason to return the goods.

On August 11, a reporter from Beijing Commercial Daily called Hermes for an offline inventory of Hermès with a price of 165,000 Hermes. The customer service said that there is no inventory and exhibits in Beijing. It is uncertain.

In Shanghai, this bicycle is also sought after. According to China Economic Weekly, this Hermes bicycle worth 6 digits is currently sold out in Shanghai offline stores.

In this regard, some netizens said, "Two wheels are indeed a bicycle that can be ride", "more than 160,000, a low -end Accord is gone", "the possibility of hitting the same model with others on the road is not high".

2. Why are there anyone who bought a bicycle of 165,000 cars?

We saw the famous luxury giant Hermes launched. Many people will be surprised by more than 100,000 bicycles. Who will buy such expensive bicycles? Why is there a soldiers?

First of all, on the entire market, any of these luxury giants appear, no matter how outrageous he sells, in fact, there is no need to overwhelm. The previous luxury giants even launched expensive baskets, or in other words, The expensive plastic bags are all things made by luxury companies, so for these luxury giants, their product design is only you can't think of it. Without them, this is the core of major luxury companies. Logic.

Secondly, for the major luxury giants, any of the products you buy are not buying goods in nature. The value of the use of products is very low in the proportion of luxury goods. The purchase of its brand premium is purchased. Therefore, we often see the quality of the luxury company's own product or product raw materials are not as good as everyone imagined, and even the product design, it is something that everyone is familiar with in daily life. Maybe you spend a few dollars in the supermarket. I can buy it, but if it is sold in a luxury store, it is worth the price of thousands of dollars to sell, which is the logic of luxury goods.

Third, for the current entire market, why major luxury companies have launched such an inexplicable product. In fact, this is their strategy. It has launched some inexplicable but extremely expensive products to hype the market and obtain marketing. The initiative, this is the core purpose of these luxury goods companies. In fact, we see that these luxury companies have no or less strategies for large -scale advertising or marketing. Change to promote the embodiment of marketing.

Fourth, for the current market, it is not important who bought this bicycle. The key is whether these luxury products we need to use, is it something that we need in the process of development? If not, at this time, buying such luxury goods is not much value.

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