618 Special | Digital Finance Entering the Village, Millennium Litchi Market will open up Singapore Airlines

Another cars were in the company by the fruit agricultural transport. Looking at a box of bright red fruits in the sorting factory that need to be cut in cold, the new farmers in the 80s are happy and nervous. With the "broad sense" of the duration of the "618 promotion", the listing period of Gaizhou Litchi has gradually intersects with this "middle -aged promotion". The sweetness made him happy; but the speed of funds in the busy season of farming accelerated, and occasionally he could not pay for the dilemma of buying litchi to buy litchi. This year, the situation has changed a lot.

Open Alipay, click a few times, and then enter the payment password. The 30 -day full interest -free loan of more than 70,000 yuan will be available. This money will be used to pay for the payment of lychee today. Except for these 70,000, this 70,000 He has more than 300,000 yuan in credit lines. This is another expansion and extension of the connotation of the construction system of Guangdong's "12221" marketing system. It is reported that under the guidance of the Guangdong Provincial Department of Agriculture and Rural Affairs, the Gaozhou Municipal People's Government and Zhejiang Online Commercial Bank jointly promote the rural digital inclusive financial services to take root, and provide a variety of subjects participating in the construction of the "12221" marketing system. Flexible digital inclusive financial services. In addition to why, there are more than 70,000 small and micro operators and farmers in Maoming Gaizhou.

With the advent of the "618 major promotion", in order to promote production and consumption, both parties to the political and banks have jointly opened a new round of "big coins" -Thisy in Gaozhou, Puning City, Huilai County, Kaiping City, Rao Ping County, Hua County, and Hua County E -commerce merchants and breeding households in the top 100 counties of agricultural products such as states and cities have provided 30 -day interest -free loans to relieve funding pressure and expand the scale of production and sales.

Wisdom is unique to the lychee industry express vehicle

Under the foot of He Yifeng, it is Xikeng Village, Gongzi Town, Gaizhou City, Maoming. The Gaozhou Qiangpai Fruit Products Co., Ltd. in front of him is the position that he has worked hard for more than 20 years.

In Xikeng Village, almost every family has litchi trees, and it is no exception. He Yifeng's father used to be a litchi dragon eye fresh fruit, Beiyun cuisine and dried fruit business. In 2002, He Yifeng graduated from college to return to Xikeng Village to work with his father's trade, processing and sales of agricultural products, and soon he had to be handy.

"Twenty years ago, Gaozhou's litchi was sold to the farmer's market. At that time, the logistics was not developed now, and there were not many people who could eat fresh fruits." Channel sales are mainly. Taking lychee as an example, after buying lychee from Li farmers, He Yifeng's father sold it until the fruit wholesale market, or undertake the surrounding villages and towns to run litchi, neither the online sales channel nor extended the agricultural product processing industry chain.

When studying, he learned about the meticulous and meticulous character of computer. At that time, he glanced at the blue ocean of the Internet to sell litchi. In 2006, He Yifeng took the initiative to embrace the Internet, sell litchi and litchi on 1688, and be a supplier by himself. "After hanging litchi to 1688, the purchaser followed." He Yifeng told reporters that Internet e -commerce in 2006 is developing at a rapid development. After seeing He Yifeng's lychee, buyers across the country have asked him to buy litchi Essence "There are buyers from all over the country, and there are the most buyers in East China and Shandong." He Yifeng said.

With the spring breeze of the Internet, He Yifeng's litchi business is getting more and more popular. The business is small and improved. In 2008, Gaozhou Qiangpai Fruit Co., Ltd. was formally established. In the past 14 years, He Yifeng has successively invested and expanded, and the scope of business has also expanded from the original agricultural product planting and sales to integrating comprehensive enterprises integrating production, processing, research and development, and transportation.

Drive the local farmers' income

In addition to its own 100 acres of litchi gardens, strong brand fruit also attracts other professional cooperatives in Genzi Town to cooperate with it. "Now our company can basically radiate the entire root town." The model has driven the economic development of Genzi Town and promotes the increase in farmers' income.

Improve industrial supporting to ensure the quality of fresh fruits

Entering June, the "618 major promotion" caused He Yifeng's orders to surge. In this year, there are many rainwater in Guangdong. Affected by the weather and other factors, Gaozhou Litchi is expected to have a total output of 208,000 tons this year, which is about 10 % reduced from previous years. But things are rare, and the price of lychee this year makes it happy.

"This year's fruit price is still ideal." He Yifeng told reporters that litchi has reduced production, but the acquisition does not reduce the price. The daily purchase volume of strong brand fruit is 10-15 tons. About 8 yuan/jin, the acquisition price of white sugar poppy is 12-15 yuan/jin. "This kind of fruit price farmers are still satisfied. Although it is slightly reduced, I estimate that the income of farmers will increase this year."

Litchi is not resistant to storage, just as Bai Juyi wrote in the "Litchi Figure": "One day changes color, two days of fragrance change, three days and taste changes, four or five days, the color and fragrance goes all." How to keep fresh and store and make litchi "fresh" directly reach the tip of consumers outside the place of origin, it has always been a big pain point for the extension of the litchi extension of Gaizhou.

As a new peasant after the 80s, why Yifeng gave his answer: After creating a strong brand fruit, it has been equipped with 1 e -commerce fruit automatic packaging production line, 3 sets of fruit and vegetable thermal pump drying production equipment, and 5000 cubic meters of cold storage. Litchi is from lychee. After the field is picked, transport to the factory to pre -cold and packaging, and it can be shipped on the same day. With years of experience in litchi production and sales, He Yifeng believes that the cold chain logistics and Tiantou small station and other Tiantou warehousing cold chain logistics system can ensure the quality of lychee fresh fruits. Consumers are willing to pay for high -quality litchi. It is a win -win situation to expand and upgrade supporting storage facilities and equipment.

Photo by Tan Jiafu, Tan Tou, Gaozhou Tiantou Station

In the packaging workshop of strong brand fruit, the litchi after the pre -cold is cut. On the current assembly line, the workers are selecting the box according to the fruit level and paste the courier list. On the eve of the "In the middle of 618", the orders surged, and the company opened up and down their horsepower to ensure the supply of litchi according to the quality. Soon after, fresh lychee is about to be transported from logistics companies to all parts of the country, and low logistics costs are allowing consumers across the country to eat Gaozhou lychee to become a realistic reality. He Yifeng said that in recent years, strong brand fruit implementation order agricultural models have avoided blind production and improved efficiency. Cap. "

"Compared with that year, the" play "of our sales of lychee is different." He Yifeng said that it was also selling litchi to the consumer market. The quality requirements may not be so high, but more are pursuing cost -effectiveness, "to eat"; now Gaozhou lychee is working hard on the brand and quality, mainly for order agricultural sales. The biggest change. "

"12221" makes the lychee people in 20 years ushered in good times

"The main thing to do agriculture is to have patience." Litchi is affected by the weather, many uncertainty, strong seasonality, and a big age. Challenge, but why Yifeng has been prepared. Since the establishment of the company for 14 years, strong brand fruit has adhered to the purpose of "rooting the countryside, connecting farmers, and deeply cultivating agriculture", and continuously cultivating the market and cultivating high states.

In 2019, under the guidance of the Guangdong Provincial Party Committee and the Provincial Government, the Provincial Agricultural and Rural Department innovatively proposed the construction of the "12221" marketing system of Guangdong agricultural products, and a string of digital passwords promoted the high -quality development of Guangdong's rural characteristic industries. The agricultural industry has changed greatly. Over the past four years, Gaozhou has promoted the upgrading of Gaizhou Litchi marketing and regional public brands around the work of marketization, internationalization, digitalization, and foodization.

"For more than ten years, we have ushered in good times." He Yifeng said. In 2021, Gaozhou announced the public brand image and regional public brand logo in Gaizhou Litchi regional public brand. Strong brand fruit was one of the first enterprises to be approved by the Gaozhou Litchi regional public brand logo. He Yifeng also promoted the company to register Litchi trademarks such as Lixiang's hand letter and Guojialang to cast the brand effect of strong brand fruit.

Photo by Tan Jiafu, China Litchi Expo

"China Litchi Longan Industry Conference, China Litchi Expo, National Litchi Given Resource Garden, Litchi Planting History and Culture for more than 2000 years, Maoming Litchi Cultivation Culture System selected for important agricultural cultural heritage list in China ... These are Gaozhou lychee High -quality development is unique. "He Yifeng said.

"12221" is the experience of Guangdong's rejuvenation, and it is also a specific practice of Gaozhou to play four cards of "industry, market, technology, and culture". He Yifeng happily told reporters that not only his own company, many colleagues in Genzi Town have successively supported pre -cold, processing, logistics and other facilities.

Photo by Tan Jiafu of the National Litchi Given Resources

Digital Finance helps push Gaozhou Litchi Industry

Forms are advancing with the times and continuously rich in connotation. It is the core of "12221" glowing and heating. In Gaozhou, the construction of the "12221" market system mainly focuses on Lingnan characteristic industries such as litchi.

"More than one -third of the farmers in Gaozhou participated in the litchi industry. Farmers and enterprises who are alone often encounter problems with difficulty in funding. How to give financial institutions to litchi to litchi to financial attributes is where we explore." Cen Jiechu, deputy mayor of the government and member of the party group.

Cen Jiechu, deputy mayor of Gaozhou Municipal People's Government and member of the party group

To this end, with the direction of promoting financial support agriculture, the construction of the "12221" marketing system of Gaizhou Litchi made a new attempt and extension: actively introduce purely credit -based financial living water from outside the county, and deeply excavate Li farmers and enterprises 2. Gaozhou chapter of buyers' financial needs, writing to realize the strategy of rural revitalization strategies.

The "fast" of digital finance just meets the "fast" needs of the development of the litchi industry in Gaozhou. In June 2021, Gaozhou City held hands to implement rural digital inclusive financial projects. Gaozhou Sannong Group only needed to open Alipay's simple operation to obtain convenient pure credit loans. The rural digital inclusive finance of online merchant banks support the construction of the "12221" market system in Guangdong. At present, there are more than 70,000 small and micro operators and farmers using digital loans from online commercial banks. Most of these farmers are engaged in local characteristic agricultural industries. Planting, production, processing and sales, etc. are the basic market for the development of local specialty industries.

In addition to the local suppliers such as He Yifeng, ordinary farmers in Gaozhou also benefited from this: farmers Li Jinfu used 21 credit loans at the Internet Merchants Bank for capital turnover; Essence Faced with the urgent, frequent and short financing needs of Litchi business entities, online merchant banks relied on their own data technology and financial technology advantages to solve the problem of borrowing the three farmers and borrowing difficulties. Cen Jieming also told reporters that in previous years, the group using online merchant bank loans was limited to the production end of Gaozhou farmers and processing enterprises; this year Gaozhou has opened up the pain points that foreign buyers cannot obtain credit support locally in Gaizhou. The local agricultural and rural bureau data comparison, when foreign buyers purchase litchi in Gaizhou, they can also receive credit at the online merchant bank and obtain loans.

From May 20th, in order to cooperate with the "618 major promotion", online merchant banks have also increased financial coverage to 100 counties such as Gaizhou and other countries in Gaozhou, providing interest -free discounts in the corresponding periods, and breeding for the breeding of the characteristic agricultural products industries such as litchi. Households and e -commerce merchants provide 30 -day full interest -free loan support. He Yifeng, who has been selling litchi in 1688, also received interest -free vouchers, and received more than 400,000 yuan in credit quota with his own credit. He used the money as a reserve of mobile funds.

With the guidance of the "12221" market system construction and the support of rural digital inclusive finance, why Yifeng is more and more confident in Gaozhou lychee: "In the future, Gaozhou lychee will continue to develop in the direction of standardization and high -tech. The quality can be further improved. I think the litchi in Gaozhou will get better and better in the future. "

【Planning】 Yan Liang Zhou Xiaofeng

[Coordinated] 冼 Weifeng Zheng Zhanneng Ma Binghua

[Reporter] Liang Yu

【Editing】 Cai Siyu

【Design】 Xu Longzhou

[Produced] Guangdong Province Rural Revitalization Cultural Service Industrial Park

【Source】 South China Rural Report

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