Apple price increase has become a foregone conclusion?I ca n’t sell my mobile phones, why do I dare to increase the price?

In the world's mobile phone market, there are often two types of mobile phones, one is Apple's iPhone, and the other is other mobile phones. The news released by iPhone 14 is getting closer and closer, but it is among various news. The news of the iPhone 14 price increase came, and the source also claimed that the iPhone price increase has become a foregone conclusion?

1. Apple price increase has become a foregone conclusion?

According to a report from Zhongxin Jingwei, Tianfeng International Analyst Guo Mingzheng posted in social media that the average price of iPhone 14 series models would rise by 15%to $ 1,000 to $ 1050 (about RMB 6724 to 7060), and The main reason is the rise of iPhone 14 Pro and higher shipments.

In the early morning of the 11th, the Apple concept stocks were opened and unilaterally increased, and the sector index rose by more than 3%. This is also its rising on the 6th in a row and a new high in the past 7 months. All day.

Not only the A -share fruit chain rose sharply, but in terms of Hong Kong stocks, Qiu Titan Technology rose 13.59%as of the afternoon, Shunyu Optical Technology rose 6.47%, Fu Zhikang Group rose 2.02%, and Ruisheng Technology rose 3.7%.

According to media reports, Hon Hai, Lixun Precision, and Heshuo are founders of the iPhone 14 series mobile phones. Among them, high -end iPhone 14 Pro or above mobile phones are mainly supplied by Hon Hai. Prior to the launch of the "iPhone14" series in September, Apple has added component orders from suppliers. It is reported that Apple has begun to produce the "iPhone14" series and plans to mass production before the launch of September.

Although the supply chain stock market is sluggish in the recent smartphone market, Apple continues to expand the total stocks of the iPhone 14 series of new machines in the early stages of the new period of the iPhone 14 series.

Second, the mobile phones can't be sold anymore. Why dare to increase the price of Apple?

We see that Apple mobile phones are currently rising directly, and the news explodes the entire Internet. Many people are actually surprised, because the current sales of the entire mobile phone market are very unpleasant. Under such a downturn, the rise of Apple mobile phones has risen. But the price can cause such a large -scale sensation effect in the entire market. What should we think of this?

First of all, for the current market, Apple is indeed a very special company. It is completely different from most of our familiar mobile phone companies. Not only because Apple has its own unique operating system, but also because Apple is in Over the years, massive users, especially loyal users. These users have very familiar with Apple's system and Apple's software from Apple's system. Users want to switch from Apple to other mobile phone products. The entire switching cost is quite high, so Apple has its own moat. This is why the price increase in mobile phones in recent years is that most of them have driven the price increase of the entire mobile phone industry. Apple's special market advantages in this regard, especially the advantages of ecological chain, are the most critical to Apple's own positive significance.

Secondly, the current mobile phone market does face relatively large market pressures, especially the time for mobile phones to be extended by consumers from various countries due to the influence of economic downward pressure, which is full of uncertainty for future consumption. These uncertain factors make consumers dare not buy electronic products with high large -scale purchases, which is also a problem faced by the current consumer electronics market. However, Apple's logic is to say that the purpose of its price increase is to promote consumers' further consumption by rising prices, provide more profits to themselves, and use their differentiated ecological advantages to allow themselves to have enough market spoken rights, although although Whether this strategy is effective is still unknown, but Apple dares to do so, it is indeed its confidence.

Third, from the perspective of long -term market development, we still think that this price increase strategy of Apple is a very unwise strategy to quench their thirst. Before that, Apple's price was too high to trigger the exclusion of the entire market. Now that Apple has adopted this high -priced strategy again, it is actually a greater risk. Once this market rejection appears again, whether Apple can re -recover the market through the price reduction, it has become an unknown. Apple's approach makes people a little bit a bit a bit I can't dare to compliment. However, for many consumers, even if Apple increases the price, the person who should buy may still want to buy it. This is the core logic of the current market.

- END -