Chengdu Consumer Council on the 15th "Upgrade Return" District (city) county theme consumer coupon simultaneously opened simultaneously

In July, in the Hongqi Supermarket store on Shuangcheng Second Road in Chengdu, some customers are calculating how to use Chengdu Consumer Coupon. The person in charge of the store said that the promotional activities in the store were distributed, and the number of customers who came to consume in the store increased significantly. In the first half of the year, the consumer market was activated from the country to the local densely introduced policy measures, and the issuance of consumer vouchers was one of the important ways.

Under the combination of diversified boosting domestic demand and relieving tax cuts, the Chengdu consumer market showed a positive recovery trend. The growth rate of the community's zero in June has increased by 5.9 percentage points from May. Among them, as an important measure to activate the consumer market, the issuance of consumer vouchers not only drives consumption to recover, but also has become an important support for the living and expanding domestic demand.

It is worth noting that in order to give full play to the role of consumer vouchers to help enterprises, Chengdu plans to issue the fourth wave of consumer coupons in the second stage of "520" at 12:30 on August 15. During the same period, at 10:00 on August 15th at 10:00, the Jianyang Municipal Government will also join forces to carry out "Meet Jianyang · Vipshop Huimin" digital RMB to promote consumer activities, and distribute tens of millions of digital RMB consumer coupons. The theme consumer coupons of the district (city) and counties are being launched one after another.

Comprehensive policy stimulate consumption potential

In the past five years, the average contribution rate of consumption to the city's economic growth has reached 33%. This year, in response to the pressure of economic and environmental, Chengdu took consumer vouchers as a means to a greater extent stimulating consumption and stimulating economic recovery.

On August 15th (Monday), the fourth wave of Chengdu Consumer Course in the second phase of "520" is opened in the cloud flash payment. The government general coupon, merchant exclusive coupon, and bank exclusive coupons can be received at the same time. Multiple photos. According to the Chengdu Commerce Bureau, in order to highlight the accuracy and scientificity, the use of this wave of consumer coupons will be extended to 23:59:59 on August 31. Citizens will list the shopping list for half a month, and the comfortable consumption consumption will be comfortable. Essence

During the same period, 10:00 on August 15th-23: 59: 59 on August 17th; 10:00 on August 22 to 23:59:59 on August 24th, the Jianyang Municipal Government will also join forces to carry out the "Meeting Meeting Jianyang · Vipshop Huimin "digital RMB promotes consumer activities, and distributes tens of millions of digital RMB consumer coupons in two phases.

The consumer coupon is divided into government digital RMB consumer coupons and Vipshop platform coupons. The amount of government digital RMB consumer coupons is "minus 60 yuan", "less than 300 yuan minus 100 yuan", "minus 300 yuan" "" There are four types of 400 yuan for more than 2000 yuan. The Vipshop platform coupons are "minus 10 yuan for more than 200 yuan", which is suitable for the Vipshop platform self -operated non -Haitao goods, covering clothing, beauty, watch accessories, sports outdoor outdoor outdoor outdoor There are many categories such as shoe, bags, home textiles, etc., with great discounts and rich product options.

In fact, consumer vouchers have stimulated consumption and driving economic recovery, and have been fully verified in recent years. For example, the first phase of Chengdu's "520" consumer coupon has continued from May 20 to June 16, and a total of 4 waves of consumer coupons were issued, all of which were received within 5 minutes. According to the relevant person in charge of China UnionPay Sichuan Branch, "A total of 18 million visitors on the event page reached 18 million, and the nuclear sales rate reached 94.27%."

Online and offline linkage, diversified consumption scenarios, and expanding coverage groups, the relevant person in charge of the Chengdu Commercial Bureau said that the issuance of consumer vouchers is more flexible and diverse to accurately meet the new needs of young social and living services. The county -themed consumer coupon, around the continuous relaxation of consumer vouchers such as cultural tourism, catering, and cars. It can be certain that consumer vouchers that continue to 'upgrade' will strongly promote consumption recovery and further ignite citizens' consumption enthusiasm. "

Deep activation still needs to continue to "injective"

The key to boosting consumption consumption is to make government subsidies a "burning agent", thereby driving the growth of consumption, and finally transmitted to the supply side of the production, driving the entire economic chain recovery. Therefore, in order to release greater consumption potential, in addition to issuing consumer coupons, comprehensive policies are needed.

In the first half of the year, a package of policies and measures such as "30 Aid Enterprises", "Steady Grows 40", and nine specialized service classes in key industries, and 4 comprehensive coordinated service classes were launched one after another. Come. The relevant person in charge of the Municipal Commerce Bureau said that Chengdu has impact on policy incentives, transformation and development, and accurate service hedging, the service industry shows strong toughness, and social consumption is stabilized.

On July 27, the Chengdu Municipal Party Committee's work conference was held, and the word "fight" was still used as the background color of the work tone in the second half of the year: continuously consolidating the foundation of economic recovery, go all out to fight for the economy, build construction, and promote development to ensure that the season is better than one season. In the second half of the year, it is better than the first half of the year, and sprints throughout the year's economic and social development goals.

Consumption is the ultimate goal of economic growth and "vitality". How to boost consumption in the second half of the year, Chengdu has two tricks. For a short -term boost effect, one trick is for long -term excavation.

"We must follow the trend, seize the use of various major opportunities and policies, and continuously release the potential of economic growth." The relevant person in charge above introduced that in the first half of the year, Chengdu tasted the "sweetness" that directly issued consumer coupons to the citizens, and in the first half of the year, In the second half of the year, various districts (cities) and counties will be encouraged to issue theme consumer coupons, and in the case of controllable epidemics, they will organize the development of outdoor beer festivals, gourmet festivals, China (Sichuan) International Panda Consumption Festival, etc. New energy vehicles and green smart home appliances theme consumer vouchers promotes green consumption, low -carbon consumption, health consumption, and civilized consumption. At the same time, the 24 -hour business area pilot is carried out to continuously stimulate consumer vitality. The consumption method has changed from offline to online. New models and new models such as "online appointment, offline self -mention", community group purchase and other new formats have been rapidly penetrated into various living services areas. New consumption such as online services ushered in development opportunities. To this end, the relevant person in charge of the above stated that Chengdu will also boost consumption such as celebrations, exhibitions, and events, focusing on some consumer nodes to increase the diversified and high -quality supply, and actively cultivate more new scenes, new hotspots, new formats, and new formats. Essence

Source: Sichuan Observation Zhang Shiyu

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