It is rumored that Longhu wants to go bankrupt, video site person: a bit embarrassed

Financial Investment Network reporter Mei Jing

Suddenly, the Ronghu Group of Housing Enterprises was raid by rumors.

A few days ago, a video of a crowd gathered a shouting slogan and a screenshot of the dialogue that was unknown and called "Longhu Month at the end of the Moon" on social platforms! It is worth noting that in the screenshot, "The phrase" Longhu will be announced at the end of the moon! " There is no practical information. Therefore, many netizens questioned: Is the cost of making rumors so low now? With all a picture, we have to assert that a Fortune 500 company will collapse? How can a stable developer such as Longhu bankrupt?!

Some people in the industry revealed that the video did exist: "This is the right to defend the rights protection of a project in Longhu. At that time, some owners were put pressure on developers because of the standards of delivery and other issues."

After many inspections, the reporter of the Financial Investment News contacted a person present, "it was a bit embarrassing to see the rumors of bankruptcy." According to it, there were about 30 people at the time. At the door, the garbage even poured the garbage at the door. "It is really hot, but the rumors are outrageous."

In the case of employment owner's rights, the reporter found a familiar person inquiring: "As far as I know, Longhu has already passed with the owners, promised to rectify, and basically agreed to the owner's demands. . I guess, whether it is Longhu or the owners in the video, I did not expect that it would evolve like this, and I was regarded as a gun. "

At this point, the original rumor's original appearance was restored. Throughout the process, the most unexpected thing is that in the current real estate market environment, a small rumor has been enlarged infinitely, and then evolved into a Internet public opinion, becoming a knife for mistakes!

In fact, the news about Longhu on the Internet in the past two days is not small, but it is quickly confirmed to belong to rumors, and even many rumors have been questioned as malicious fabrication.

On the morning of August 10, there were rumors that Longhu's commercial tickets had overdue, which led to a sharp decline in Hong Kong stock stocks on the day, and Longhu Group fell more than 16%. Subsequently, Longhu emergency rumors, and the Shanghai Bill Exchange also actively stated that the Longhu Group did not have overdue business tickets, and at the same time condemned this behavior through rumors to disrupt the market order.

Many analysts believe that "short report+business ticket rumor+institutional selling" is the common operation of shorting institutions. In July of this year, the epidemic affected the wave of stop work and loan in the stack of localities, disrupted the recovery rhythm of the property market, and the entire market entered a vacuum environment with extremely fragile confidence, providing an opportunity for shorting institutions.

"In fact, the industry knows that the rumors about Longhu are nonsense. But the problem is that the market confidence is too fragile now, and a little wind and grass movement can easily make buyers and netizens. . From the perspective of the entire Hong Kong stocks, there are too few housing companies that can be short, and even the superior students such as Longhu have become short targets. "An industry person lamented.

On August 12, Longhu Group issued an announcement saying that the controlling shareholders and major shareholders chose to increase their shareholding to replace the cash dividend, involving a total cash dividend of approximately 5.56 billion yuan. From the perspective of the outside world, the major shareholders and major shareholders did not choose to collect cash to settle their bags. Instead, they turned the dividend into an increase in the company, showing their confidence in the company's future with practical actions.

Data show that as of the end of 2021, the net debt ratio of Longhu Group fell to 46.7%, and the cash short debt ratio reached 6.11 times. As of now, as of now, Longhu has maintained the standard of three red lines "green stalls", and the Federal, Moody's, and S & P all maintained BBB stable, BAA2 stability, and BBB stable full investment level rating. High -quality real estate companies with all -investment -level rating at home and abroad.

The latest rating report issued by CITIC Securities maintains the "buy" rating of Longhu Group with the highest target price of HK $ 30. CITIC Securities stated that Longhu is the best adherence to financial discipline in private enterprises. The assets are mainly distributed in first -tier and second -tier cities. Essence

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