Where is the real barriers of the bicycle sharing industry?Three questioning bike sharing rises successively

Look at the mountain side to become a peak. Under the change of a hundred years, there are many things around us happening every day, what kind of distinguished space is behind it? There may be straight and wrong there; there may be a temperature difference there, but it may not be distinguished by the cold and heat; There may be footsteps there, but it may not be known. The phenomenon of phenomenon that we can see and finds the progress of the progress of the country and the people. Welcome to pay attention to the creation of the "Li Guo Tan" group of Ai Jinan.

At 23:00 on August 10, the non -discount price of the Meituan bicycle cyclical card increased the price as scheduled. From the official announcement on the 5th to the present, the hot topic has always been high.

At present, the three giants with the highest market share of the bicycle sharing industry Meituan bicycles, Harbin bicycles, and Didi Qingjili, both have adjusted prices this year. The price is consistent, and the green orange is relatively cheap. In this regard, there are many questions from all walks of life.

One question: After entering the stage of stable development, why did it start in successive prices?

Regarding this adjustment, the reason given by Meituan is "increased hardware and operation and maintenance costs." Earlier reasons for Harbin price adjustment were similar, saying that "operation and maintenance manpower investment and product depreciation cost increase".

According to data from the China Bicycle Association, the prices of upstream raw materials including metal materials and plastic in the first quarter of this year rose by more than 10%year -on -year, and the bicycle and electric bicycle industries are facing difficulties such as rising production costs. It is worth mentioning that the price has risen last year, and the rise this year continued. In other words, with the improvement of upstream costs and operation and maintenance costs, bicycles under the stage of burning and subsidy are now entering the stage of rational competition. The current price increase is worse than the real cost of shared bicycles after the ebb.

Second question: What will the bicycle sharing industry face next?

"Is it better to take a bicycle by bicycle to take a bus?", "I won't ride the price increase" ... Faced with the price increase, many netizens lamented: shared bicycles, increasingly caught up. Many people are bluntly spoken to shared bicycles and enter a new round of leeks. Obviously, in the process of saying goodbye to the "low -cost era", how to find a balance point between market prices and user feedback may become a long -term problem for shared bicycles.

Some people in the industry have analyzed that although the price increase is indeed very large, from the degree of dependence of bicycle sharing, it will not lose a lot of users. But in the long run, the rising prices will change consumer habits in virtue, and to a certain extent, it will also overdraw the industry's future development space. No one knows what the next spring looks like.

Three questions: After the price increase, how to make the parties to all supply and demand achieve a win -win situation?

In the final analysis, the price adjustment of the shared bicycle is a problem that belongs to the market, and it is finally resolved by the market. From the perspective of market supply and demand and actual services, thousands of migrant workers still need to ride a bicycle on the road to commute every day.

Some consumers have suggested that "if you improve the user experience, or optimize the reminder of the car area in the software, to avoid the deduction of users by mistake, then the price increase can be accepted." Therefore, as a shared bicycle that brings great convenience to our daily life, we must also think about how to further improve the quality of service. Only by allowing more consumers to satisfy the quality of service, will it think that the price increase is "worthwhile." At the same time, enterprises can reduce the operating costs of the number of bicycles of bicycles by exploring new means of intelligent supervision, or encouraging renters to return bicycles to designated sites, and obtain rewards. In summary, strengthening refined operating capabilities is the focus of its future competition.

I believe that the bicycle sharing will still be a unique landscape in the city in the future, and I hope that the entire industry can continue to explore a healthier and sustainable development model. (Li Guo Tan)

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