Extreme Relief | Hermès Bicycle, which sells for 165,000 yuan, can carry how much vanity heart

Xu Hanxiong, a polar news commentator

Recently, Hermes launched a bicycle in its official mall at a price of 165,000 yuan. According to Hermes official customer service, this 6 -digit bicycle is currently sold out in Shanghai offline stores. (According to "China Economic Weekly" on August 11)

The official website information shows that this bicycle is 154.6 cm long, 58 cm wide, and weighs 14 kg. This mechanical bicycle is made of white wax wood, aluminum and SPAD leather. The handle and cushion bracket are equipped with a lights. The cushion is decorated with "Hermes Paris" hot print. The bicycle is equipped with a car basket before and after, supporting 4 gear speed adjustment.

The official website shows that buying this bicycle will be free of charge, reaches the Hermes store designated by the user within 2-10 working days, and supports 7 days without reason to return the goods.

This incident caused heated discussion among netizens. What bicycles are so expensive, "more than 160,000, a low -end Accord is gone." For those who have no money, such a expensive bicycle makes people trembling and I don't know how to grasp it. For rich Lords, it is also excited, trembling hands, can't wait to have it.

The official website information shows this bicycle (picture source: China Economic Weekly -Economic Network)

Some netizens teased, "Two wheels are indeed a bicycle that can be ride." Now you can sit on a bicycle and laugh. Some netizens said that compared with Emix's bags, this bicycle is not expensive. Anyway, there are two cars, and you can also ride to buy food.

Anyway, we don't understand the minds of luxury goods. Earlier, Gucci's official website was new and new products with Adidas. One of the joint series umbrellas priced at over 10,000 yuan was marked with "waterproof" in the details of the product, which attracted attention. According to customer service, the umbrella "has a collection value" and is also suitable for creating a fashionable shape. It is not recommended to be used as a daily usual umbrella.

Tens of thousands of yuan umbrella is not waterproof, and the material is blue and red cotton and linen blend fabrics, and it is not made of gold. Some netizens said that this is the harvest of IQ taxes for display. Last year, a mask with the highest price of 1,000 yuan launched by "Canada Goose", although there is no protection function, is still snapped up. This also shows that some consumers are spending money to buy big names. They only buy expensive ones. They do not buy the right. The goods can have a long face for themselves. It is not practical, not the original intention of consumption.

On the official website of Hermes, it is recommended to include sandals, H-TAG mobile phone protective cases and CALVI DUO card bags (source: China Economic Weekly-Economic Network)

The function of luxury goods was originally satisfied with the wealthy psychology of some people, and the uniqueness, difficulty obtained, difficulty, inheritance, scarcity, eye -catching, expensive, etc. Status symbol. Luxury goods are relative and are not used to meet basic living needs. In order to sell a good price, the design of luxury goods often attracts attention with "new and new".

所以，这款售价16.5万的自行车，还“好马配好鞍”，配套推荐了包括凉鞋（6900元）、H-Tag手机保护壳（12350元）和Calvi Duo卡包（4350元）来Match with this bicycle. For ordinary people, you can not be deceived. What kind of bicycle is needed. For this way, 165,000 bicycles may not be able to carry out of vanity.

Regardless of the bicycle, the avenue is the sky, and each walks one side. Some people like it, spend their own money, one is willing to fight, and the other does not have to say anything.

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