New Media Index List (July 2022)

Since 2014, the State -owned Assets Supervision and Administration Commission News Center (@从 小 从) United Tsinghua University Journalism Research Center, Qingbo Index, China Enterprise Federation, China Economic Network, and Chinese Entrepreneurs magazine released the "New Media Index of the Second -level Account of Central Enterprises "List", from the previous single new media platform assessment and upgraded to a comprehensive evaluation indicator system that integrates WeChat and Weibo dual platforms. The basic data of the account is professional considerations for the actual performance and influence of the company's WeChat and Weibo operations.

The top 20 companies entering the list in July are: State Grid Zhejiang Electric Power Co., Ltd., State Grid Jiangsu Electric Power Co., Ltd., "State Portrait" Society Co., Ltd., China Mobile Communications Group Beijing Co., Ltd. Co., Ltd. Lubricant Branch, State Grid Hebei Electric Power Co., Ltd., State Grid Shandong Electric Power Company, Chengdu Tianfu OCT Industrial Development Co., Ltd. Happy Valley Tourism Branch, China Construction Third Bureau Group Co., Ltd., China Merchants Bank Co., Ltd., China Merchants Bank Co., Ltd. China United Network Communications Co., Ltd. Beijing Branch, Chongqing Changan Automobile Co., Ltd., China Telecom Co., Ltd. Value -added Business Operation Center, China Petroleum Natural Gas Co., Ltd. Zhejiang Sales Branch, China Union Network Communications Co., Ltd., China Movement Online Service Co., Ltd., China Mobile Communications Group Zhejiang Co., Ltd., Guangdong Power Grid Co., Ltd., Wuhan Overseas Chinese City Industrial Development Co., Ltd. Happy Valley Tourism Branch, Sinopec Shengli Petroleum Administration Co., Ltd.

July Central Enterprise Second Account New Media Index List

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TIPS

This statistics will inevitably hang out. I believe there are some second -level accounts that Xiaoxin do not know! This is an open list. Welcome more central enterprises to apply for second -level new media accounts. Please leave a message below the article and tell Xiaoxin about the relevant information of the new media account and the company, Xiaoxin will help you add it ~

In terms of evaluation standards, the team of Tsinghua University Journalism Research Center and the Qingbo Index team have repeatedly negotiated and demonstrated. Based on the inspection of the spread of WeChat platform and Weibo platform push content, the maturity and influence of account numbers and accounts, A set of algorithms and formulas to ensure the objectivity, professionalism and authority of the list.

Index model description:

Comprehensive enterprise suggestions, based on the principles of openness, transparent, fair, objective, and operable, the new media index list of central enterprises (secondary) accounts is intended to optimize and iterate from the following aspects:

1. Statistics:

Article release period: July 1, 2022 to July 31st

Data collection time: August 8, 2022

2. In view of the special characteristics of the new media of enterprises, such as spreading audiences, information services, and user interaction, based on the general version of the new media index, the development of a customized evaluation model is carried out, and the two -micro indexes are launched for central enterprises (levels 2). List (double micro -WeChat and Weibo), specific indicators and platforms account for example:

Double WeChat List = WeChat Communication Index 50%+Weibo Communication Index 50%

3. In terms of WeChat communication index, comprehensive assessment of the number of readings, the number of likes, the number of likes, the number of readings, the number of mainstream media reposts, and the number of publishing articles are based on the WeChat number.

The above basic data comes from public data on each platform.

4. When the monthly list was released, refine and analyze the monthly outstanding communication cases of outstanding new media of central enterprises, summarize operations and communication experience to form a demonstration effect.

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