The Mid -Autumn Festival is near the moon cake hot -selling offline.

Mid -Autumn Festival Mooncake Gift Box occupies a superior position in major merchants

As the Mid -Autumn Festival is approaching, the moon cakes of various brands have also begun to seize the shelves. Recently, the reporter visited the investigation and found that there are few "sky -high moon cakes" on the market this year, but some online cakes sold on online sales still have excessive packaging and selling other products.

There are rare "sky -high moon cakes" offline

Moon cakes are a festive food that represents traditional Chinese culture. In order to promote frugality, oppose waste, stop the phenomenon of "sky -high moon cakes". In June of this year, the four departments such as the National Development and Reform Commission issued an announcement to severely crack down on excessive packaging, adding luxury fillings and other issues, and strive to clear the market and make the price of moon cakes comprehensively "grounded."

In the past few days in a row, the reporter visited the China Resources Wanjia, everyone happy, Hema Xiansheng, Yonghui and other large commercial super, and found that the moon cakes of major brands have occupied a superior position in commercial superiority. The price of the box of moon cakes is about two or three hundred yuan. There are more moon cakes sold by Metro, ranging from 100 yuan to 500 yuan. None of these supermarkets have found "sky -high moon cakes". There is a moon cake gift box with a price of more than 500 yuan and a price of 562 yuan. Starbucks launched a 598 yuan moon cake gift box. Daoxiang Village also has a moon cake gift box with a retail price of 698 yuan.

According to the announcement requirements issued by the four departments such as the National Development and Reform Commission, key supervision of boxes with a unit price of more than 500 yuan are implemented. The operator should properly preserve the transaction information of the selling unit price of more than 500 yuan for moon cakes for 2 years to prepare the relevant departments to check according to law. If necessary, it will immediately conduct a cost investigation of the operator.

In this regard, the reporter's investigation found that the price of moon cakes of individual brands is 499 yuan, 498 yuan, etc. In this way, there are several models close to 500 yuan. Some consumers believe that this is a manufacturer's intention to avoid being supervised by key supervision.

Take tea in the online moon cake gift box

Compared with online, the online moon cake market is more "chaotic". Some luxury brands and privately customized moon cakes are higher, and some even have thousands of yuan. In Xiaohongshu, the reporter found a customized company named XIDUO.

In addition, some private customization and luxury brands have the phenomenon of increasing the price by increasing the number of packaging layers and selling other items. The reporter found a shop called WS SPACE in Xiaohongshu, and used the name "Cultural and Creative". It was sold for 368 yuan for 2 masks in only 4 months.

There are also some merchants to increase the price of moon cakes through joint names, such as a moon cake containing the "wand" jointly named "Wander", which is priced at a box of 599 yuan. There are also some moon cake gift boxes for tea sets, fans, night lights, water cups, etc. These behaviors do not meet the requirements of "reduced packaging materials" and "operator production and sales boxes of moon cakes in the announcement requirements. They must not set up other products in any form, nor can it be mixed with moon cakes such as gift boxes such as gift boxes". Essence

In addition, some moon cakes are still "making articles" on the fillings. The announcement clearly stipulates that industry organizations should actively promote industry self -discipline. Moon cake fillings shall not use wild protective animal ingredients such as shark fins. Essence However, there are still some brands adding more precious ingredients, such as abalone, bird's nest, black loose, etc.

Text/Tu Xi'an Newspaper Reporter Wang Haipeng Intern Liu Siyuan Li Peiyao Yao Kaixi

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